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All Journal AL MA'ARIEF : JURNAL PENDIDIKAN SOSIAL DAN BUDAYA Jurnal Pengabdian Multidisiplin Vokatek : Jurnal Pengabdian Masyarakat Longda Xiaokan : Journal of Mandarin Learning and Teaching Islamic Financial And Accounting Review
Andi Faisal
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Religion Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

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Journal : Longda Xiaokan : Journal of Mandarin Learning and Teaching

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Souvenirs as Cultural Symbols: A Case Study of Panda Symbolism and the Chinese Knot from China Dian Sari Unga Waru; Mustarih, Nirdayanti; Andi Faisal
Longda Xiaokan: Journal of Mandarin Learning and Teaching Vol. 8 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/longdaxiaokan.v8i1.25368

Abstract

This study explores the role of souvenirs as cultural symbols, focusing on two iconic representations from China: the panda and the Chinese knot. In the context of global tourism, souvenirs serve not only as mementos but also as representations of a nation's identity and cultural values. The study applies Charles Sanders Peirce’s semiotic theory to analyze two iconic Chinese souvenirs: the panda and the Chinese knot. Using qualitative textual analysis, it explores how these symbols function within the triadic semiotic framework—representamen (the physical form), object (the cultural meaning), and interpretant (the perceived interpretation). The key findings highlight that the panda, as a national symbol, not only embodies China’s identity and commitment to conservation but also serves as a tool of cultural diplomacy, promoting a peaceful image globally. Meanwhile, the Chinese knot reflects Confucian values such as harmony, good fortune, and eternity, while also showcasing the aesthetic and philosophical aspects of traditional Chinese craftsmanship. This study demonstrates that souvenirs act as powerful media of cultural communication and play a role in shaping global perceptions and strengthening a nation's identity. Therefore, souvenirs should be studied not only from economic and tourism perspectives but also through cultural and semiotic lenses.
Co-Authors Adriansyah Agung Sutrisno Ahmad Nashiruddin Mushoddiq Rahman Dewi, Astriana Dian Sari Unga Waru Ian Tubangsa Ismi Nur Maharani Azis Misdar, Misdar Muhammad Alim Fasieh Muhammad Alwi Mushoddiq Rahman, Ahmad Nashiruddin Nirdayanti Mustarih Novia Ramadhani Samsinar Selvina Syam St. Nurhayati Trian Fisman Adisaputra Try Astuti, AN Ras Yulia Yunita Yusuf