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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Indonesia Specta Journal of Technology International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal Of Science, Technology & Management (IJSTM) Jurnal Administrasi Bisnis (J-Adbis) Journal Of World Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies The Eastasouth Management and Business eProceedings of Management Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Blantika : Multidisciplinary Journal The Eastasouth Journal of Information System and Computer Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Multidisciplinary Indonesian Center Journal International Journal of Accounting and Management Information Systems
Siska Noviaristanti
Universitas Telkom
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Analisis Faktor Penghambat Usaha Mikro dan Kecil pada Industri Fashion Hijab di Kota Bandung Silmi Izdihar; Siska Noviaristanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.4853

Abstract

The fashion creative industry is the 2nd largest business unit in Indonesia, especially the fashion business category in clothing including hijab, which experienced a minimal increase in 2019-2021. Business competition can have an impact on business bankruptcy. So, it is important to create a long-term business strategy for businesses to minimize obstacles when running a business in order to avoid business bankruptcy. The purpose of this study is to determine what are the most dominant or frequent inhibiting factors in the development of micro and small businesses in the hijab fashion industry in Bandung City. This research method utilizes quantitative methods. The data collection technique used a questionnaire given to 105 respondents in Bandung City. The results of this study resulted in five factors inhibiting the development of micro and small businesses in the hijab fashion industry in Bandung City, namely Capital Limitations, Internet Mastery, Management Quality, Human Resource Limitations, and Marketing Difficulties. Limited human resources is the dominant or frequent inhibiting factor in business development. So it is recommended to involve training and continuing education to improve HR skills in the hijab fashion industry, through workshops, partnerships with educational institutions, and joining communities or business associations.
Analisis Indeks Kematangan Digital Pt. Xyz Kakilangit, Kelana; Noviaristanti, Siska
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri pengolahan makanan merupakan salah satu sektor strategis dalam perekonomian Indonesia karena kontribusinya yang signifikan terhadap Produk Domestik Bruto (PDB) dan kemampuannya dalam menciptakan lapangan kerja. Di era transformasi digital yang berlangsung cepat, perusahaan di sektor ini dituntut untuk mengadopsi teknologi digital guna meningkatkan efisiensi operasional, kualitas produk, serta daya saing di tingkat nasional maupun global. Penelitian ini bertujuan untuk menganalisis tingkat kematangan digital PT XYZ dan merumuskan strategi yang relevan untuk meningkatkan posisi digital perusahaan berdasarkan kondisi aktual. Penelitian ini juga mengidentifikasi sejumlah faktor internal dan eksternal yang memengaruhi kematangan digital, termasuk ketersediaan infrastruktur teknologi, kualitas sumber daya manusia, budaya organisasi, serta komitmen manajemen terhadap transformasi digital. Studi ini menggunakan pendekatan Digital Maturity Position Framework yang dikembangkan oleh Md. Shahiduzzaman (2017), dengan menilai enam aspek utama: strategi digital, teknologi dan infrastruktur, proses operasional, penggunaan data dan analitik, sumber daya manusia, serta pengalaman pelanggan. Metode pengumpulan data meliputi wawancara mendalam, observasi langsung, dan dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa PT XYZ memiliki tingkat kematangan digital yang tinggi, dengan skor Digital Capability sebesar 112,89 dan Digital Impact sebesar 112,36. Pencapaian ini menempatkan perusahaan dalam kuadran “Transformative”, yang menunjukkan bahwa perusahaan telah menjadikan digitalisasi sebagai penggerak utama inovasi dan diferensiasi kompetitif. Namun demikian, masih terdapat ruang untuk perbaikan, terutama dalam meningkatkan pengalaman pelanggan dan pemerataan dampak digital di seluruh fungsi bisnis Kata Kunci : Indeks Kematangan Digital, Transformasi Digital, Efisiensi Operasional, Strategi Bisnis
Analysis of acceptance and use of the NCX application using the UTAUT2 modification model at Telkom Indonesia Hadi, Fikrian; Noviaristanti, Siska
International Journal of Accounting and Management Information Systems Vol. 2 No. 2 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v2i2.3224

Abstract

Purpose: This study aims to examine user evaluations of factors influencing the use of the NCX application and their impact on behavioral intention and usage. Using the modified UTAUT2 model, the study focuses on Telkom CFU Enterprise, which delivers ICT services such as connectivity, cloud, and digital platforms. NCX, a CRM application, supports CFU Enterprise operations. Method: This application can be used to manage the customer data. This study uses the modified UTAUT2 model, which is a development of the UTAUT2 model that adds compatibility and personal innovativeness constructs. Results: This study is expected to provide useful insights to increase the adoption and use of the NCX application in the Telkom CFU Enterprise environment. Conlusion: Key variables from the modified UTAUT2 model, including compatibility and personal innovativeness, significantly affect user intention and behavior, providing guidance for improving NCX engagement. Limitation: The research is limited to the CFU Enterprise environment and may not be generalizable to other units or industries. The use of cross-sectional data also restricts the ability to observe behavioral trends over time. Contribution: This study contributes to the extension of UTAUT2 by validating additional constructs in a corporate CRM context. It also offers practical recommendations for improving technology acceptance within enterprise environments through strategic alignment with user needs and characteristics.
Business model innovation of IT management consulting companies based on SAP ERP technology in Indonesia SW, Blasius Febrianus Dwi; Noviaristanti, Siska
International Journal of Accounting and Management Information Systems Vol. 2 No. 2 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v2i2.3226

Abstract

Purpose: This study aims to examine how IT management consulting companies in Indonesia innovate their business models based on SAP ERP technology to remain competitive and adaptable amidst digital transformation demands. It explores the influence of technology, customer needs, profitability, and infrastructure on the evolution of their business strategies. Research methodology: The study employs a qualitative descriptive approach using purposive and snowball sampling techniques. Data were collected through in-depth interviews and observations with top executives and senior consultants from three leading IT consulting firms: PT. Soltius Indonesia, PT. Sigma Cipta Caraka (Telkom Sigma), and PT. Wilmar Consultancy Services. Business Model Canvas (BMC) and Pivot Theory were used as the analytical frameworks to evaluate business model changes and innovation scores. Results: The findings reveal that the consulting companies have shifted from traditional project-based models to data-driven, cloud-based, and subscription-oriented service models. Four main pivot dimensions resource-driven, offer-driven, customer-driven, and finance-driven underpin this transformation. Strategic innovations include co-creation approaches with clients, preconfigured ERP packages, KPI-based outcome services, and integration of AI, cloud, and analytics. These changes enable the companies to address growing demands for digitalization, efficiency, and insight-based decision-making. Conclusions: Business model innovation enables IT consulting firms in Indonesia to adapt to digital transformation. By shifting to cloud-based, data-driven, and subscription models, they enhance flexibility, efficiency, and client value. Success depends on technology, customer needs, and organizational readiness, positioning these firms as strategic partners in digitalization. Limitations: This study is limited to three case studies and relies on qualitative data, which may not capture the full spectrum of innovation practices across the broader consulting industry. The findings are context-specific and may not be generalizable without further quantitative validation. Contribution: This study offers a strategic reference for IT consultants to adapt their business models through innovation aligned with digital trends.
EXPLORING PERSONAL INNOVATIVENESS AS A DRIVING FACTOR IN THE TECHNOLOGY ACCEPTANCE MODEL FOR MYTELKOMSEL IMPROVING Dira Yulianti; Siska Noviaristanti
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1037

Abstract

This study aims to analyze the role of Personal Innovativeness in influencing the actual use of the MyTelkomsel application through an extended Technology Acceptance Model (TAM). In this model, Personal Innovativeness is positioned as a core construct that influences three key user perceptions: Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment. A total of 355 respondents participated in the study, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that seven out of eight hypothesized paths between constructs in the model demonstrate statistically significant effects. The only non-significant relationship is found between Perceived Ease of Use and Attitude Toward Use, suggesting that ease of use is no longer a major determinant of user attitudes toward digital applications, possibly because it is now perceived as a basic standard in technology usage. Conversely, Personal Innovativeness consistently exerts a significant influence on all three key perceptions, which in turn affect users’ attitudes, intentions, and actual behaviors. These results underscore the strategic role of innovative personal characteristics in driving adoption and active engagement with digital applications. The practical implications highlight the importance of user segmentation based on innovation levels, the development of enjoyable features, and the refinement of user experience to promote sustained engagement within digital ecosystems such as MyTelkomsel.
The Influence of TikTok Hidden-Gem Culinary Reviews on Brand Attitude and Purchase Intention   Debby Kania Bustami; Siska Noviaristanti
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2026): Mei 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v6i1.12663

Abstract

This study examines the influence of emotional appeal, influencer attractiveness, influencer trustworthiness, and influencer expertise on consumers’ attitudes toward brands and purchase intentions among TikTok users in Indonesia, grounded in the Source Credibility Theory framework. The research focuses on “hidden gem” culinary review content. Data were collected through an online questionnaire using a five-point Likert scale from 239 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model confirms satisfactory reliability and validity across all constructs. All five hypotheses are empirically supported. Attitude toward the brand is found to be the strongest predictor of purchase intention (β = 0.696) and serves as a central mediator between influencer credibility and consumers’ behavioral intentions. Emotional appeal exhibits the strongest effect on brand attitude (β = 0.335), followed by trustworthiness (β = 0.302), attractiveness (β = 0.237), and influencer expertise (β = 0.203). These findings extend the application of Source Credibility Theory to a relatively underexplored context and provide practical guidance for culinary businesses in designing more effective influencer marketing collaborations.
Co-Authors Adhia Ika Wahyuni Ananda Muhammad, Rafi Anggis Rizky Wiyaringtyas Arifin, Andry Ariza Putri, Ismi Despi Dadan Rahadian Debby Kania Bustami Dira Yulianti Djatnika, Hendra Hadiyatna Donny Trihanondo Dzulfikar, Husni Fatahillah, Ahmad Dzikra Firdaus, Muhamad Aditia Gadang Ramantoko Hadi, Fikrian Hans Wijaya, Timothy Hardiputra, Andrew Heru Sasongko Jonfort Sony Hasaoran Hutabarat Kakilangit, Kelana Kusuma Wardhani, Shinta Muhammad Awaluddin, Muhammad Perdananti, Primanola Pradichytama Raksawaruga, Muhammad Farrell Primanola Perdananti Rahmatulloh, Iman Ramadhani, Fauzia Rengganis, Rara Ayu Rivanodi, Rivanodi Sahara Syarifatul Choeriyah Saputra, Ahmad Fadli Shinta Ceysaria Yunita Silmi Izdihar Sunu Puguh Hayu Triono SW, Blasius Febrianus Dwi Timothy Hans Wijaya Widjaja, Adeline Louisa Zaimah Nabila, Farah