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Journal : International Journal of Community Service

Development of Marketing Strategy and Financial Management In The Jamu Mulya Sari Abadi Herbal Medicine Group Subarjo, Subarjo; Widarta, Widarta; Witanti, Arita; Lutiyan Suprapto, Yetti; Hazmi, Shadrina; Dwiarti, Rina
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.226

Abstract

Dusun Watu VII RT 8 Argomulyo, Sedayu, Bantul geographical area is suitable for empon-empon farming. Empon-empon is the raw material for making jamu (herbal medicine). Most of the population of Dusun Watu also has competency in making herbal medicine and is involved in the herbal medicine production business, either as groups or individually. One of them is the Jamu Mulya Sari Abadigroup. Production of herbal medicine before the COVID-19 pandemic, which was absorbed by the asset market when nominalized, reached 15 million rupiahs. This number has decreased drastically to around 5-6 million Rupiah, during the COVID-19 pandemic. The numbers have started to increase post-COVID-19 pandemic, but are not yet significant and still far from pre-COVID-19numbers. The absence of online marketing and business financial management became the basis for the community service team to provide training and mentoring in managing MSME scale business finances and developing marketing strategies through digital marketing. The training and mentoringare aimed at increasing the capacity of the JamuMulya Sari Abadi herbal medicine group so that it is expected to be able to manage its business optimally, as well as the products could reach a wider market. In this way, it is expected to increase revenue, and for the future impact, the Jamu Mulya Sari Abadi business could grow and be sustainable.
Business Plan And Financial Plan Training For Tourism Business Start-Up, Kampung Sawah Durimanis, Dukuh, Imogiri, Bantul Suprapto, Yetti Lutiyan; Hazmi, Shadrina; Arifin, Bhustanul
International Journal Of Community Service Vol. 3 No. 1 (2023): February 2023 (Indonesia - Malaysia - Timor Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i1.170

Abstract

Kampung Sawah Duri Manis is a start-up business in the tourism sector initiated by the residents of Dukuh village, Imogiri sub-district, Bantul district. As a new business, Durimanis faces uncertain conditions and low management experiences, thus a detailed and documented business plan is required. The purpose of this community service is to assist Kampung Sawah Durimanis team management in actualizing a business plan, and a business financial plan for Durimanis, through theoretical and practical training. The output achieved by this community service is increasing the capacity of Kampung Sawah Durimanis team management, namely being able to make business plans and financial plans that are bankable or have a financial profile that meets the requirements for financing by the financial institutions, as well as the realization of Business Plan documents. These achievements mean addinginsights and increasing the competence of Dukuh village residents in managing and developing Kampung Sawah Durimanis Tourism.