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All Journal Jurnal Ilmu Komunikasi Indonesian Journal of Science, Technology, and Humanities
Rokhmah, Desy Eva Laila
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Religion Computer Science & IT Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Indonesian Journal of Science, Technology, and Humanities

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Communicating Gender Norms: A Discourse Analysis of "Not Your Barbie Girl" and "Barbie Girl" Rokhmah, Desy Eva Laila; Betaubun, Martha; Purwaningsih, Yuni Ratna
Indonesian Journal of Science, Technology and Humanities Vol. 2 No. 2 (2024): IJSTECH - October 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijstech.v2i2.773

Abstract

This study uses discourse analysis to explore the portrayal of women in two iconic songs: Ava Max's "Not Your Barbie Girl" (2018) and Aqua's "Barbie Girl" (1997). The research highlights how they construct and convey particular social identities, roles, and ideologies by examining the language and discursive strategies used in these songs. The analysis reveals significant shifts in the representation of women over time, reflecting broader societal changes and evolving feminist discourses. This paper contributes to understanding how popular music shapes and reflects societal attitudes towards women, advocating for more inclusive and empowering representation in the media
Co-Authors Abdurrahman Shaleh Reliubun Arin Mantara Anggawirya Martha Betaubun Martha Betaubun Purwaningsih, Yuni Ratna Rosalia Floriani