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All Journal JAM Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Sistem Informasi dan Manajemen
Putri, Yuni Adinda
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : JURNAL MANAJEMEN

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The Influence of Work Skills and Physical Workload on Employee Performance at CV. Jaya Perkasa Abadi Palembang Wati, Fitri Nurjanah; Fitriana, Nina; Putri, Yuni Adinda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i1.2016

Abstract

As of right now, one company category in Indonesia that is considered to never fail is printing. Due to societal advancement, printing services are becoming more and more necessary in today's world. In the actual world, this has been seen. For instance, printing and design services are needed by certain organizations in offices and other agencies to satisfy their demands for office supplies like business cards, identity or membership cards, letterheads, maps, and so on. Employee performance is the dependent variable in this study, whereas work skills and physical workload are the independent factors. There is a sample of 49 respondents in this quantitative research design. Non-probability sampling is the research method employed.
ONLINE REVIEWS, CELEBRITY ENDORSERS EFFECT PURCHASE DECISION OF GENERATION Z AT SAMSUNG EXPERIENCE STORE PALEMBANG Putri, Yuni Adinda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to explore and explain the influence of online review and celebrity endorser on the customers’ loyalty, with purchase decision as the intervening variable. The research method used was explanatory with quantitative approach. The research location was at Samsung Experience Store Palembang, with consumers’ population the people who used samsung brand smartphone. Sample selection was carried out by using purposive sampling method, and 57 respondents were involved in this research. Results showed that there was influence of online review and celebrity endorser on the customers’ loyalty with purchase decision as the intervening variable.
Co-Authors Akbar Sulbahri, Rifani Arifin, Firmansyah Muhammad Bagus Saputra Muhammad Said Nazifah, Yasmin Nina Fitriana, Nina Putra, Dimas Pratama Rachmawati, Yuni Rifani Akbar Sulbahri Sakarina, Sari Susanti, Mulyani Wati, Fitri Nurjanah