Garuda - Garba Rujukan Digital

Financial Literacy Movement: Student Financial Education Strategy through Partnerships between Universities and Financial Institutions Henry Dunan Pardede; Hengki Mangiring Parulian Simarmata; Erwin Sirait; Natalia Pransiska Silaen; Andriano Simarmata
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 3 (2025): Juli : Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i3.1750

The low level of financial literacy among students is an important concern in the increasingly complex digital economy era. To address these issues, this Community Service activity promotes the theme "Financial Literacy Movement 2025," which aims to enhance students' understanding of personal financial management, budget planning, and the prudent use of digital financial services. The activity was held on June 11, 2025, at 10.00 WIB at the Hall of Murni Teguh University PSDKU Pematangsiantar, involving 50 students from various study programs in Pematangsiantar. This activity represents a form of cooperation between Murni Teguh University (PTSDKU Pematangsiantar) and PT Pegadaian Parluasan Branch. The implementation method was carried out in the form of interactive seminars and question and answer discussions, which presented two speakers: Mr. Henry Dunan Pardede, S.P., M.M. (Academic) and Mr. Eko Syahri Iskandar (Head of the UPC Pegadaian Unit Parluasan Branch). At the end of the activity, participants participated in a lucky draw session as a form of appreciation and motivation. The results of the activity showed high enthusiasm and increased understanding among participants of the importance of financial literacy in student life. This activity is a strategic step in shaping a young generation who are financially wise and able to make smart economic decisions.

Evaluasi Peran Humas Bawaslu Melalui Kolaborasi Mahasiswa dan Aktivis pada Pemilu Serentak 2024 di Kota Binjai Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Erwin Sirait; Poltak Pardamean Simarmara; Demak Claudia Yosephine Simanjuntak; Jusra Tampubolon
Karawo : Journal of Community Service (KJCS) Vol. 3 No. 1 (2025): Karawo : Journal of Community Service (KJCS)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karawo.v3i1.116

This Community Service (PKM) activity aims to evaluate the role of Bawaslu's public relations in increasing public participation in the 2024 Simultaneous Elections, through collaboration with students and activists. The activity was carried out in the form of a seminar and forum group discussion (FGD) involving 50 participants from students and activists in Binjai City. This event was held on March 6, 2025, at the Graha Kardopa Hotel. Through the presentation of material by speakers from Bawaslu North Sumatra, and Management Lecturers from Prima Indonesia University as well as open discussion sessions, this activity encourages a deeper understanding of the strategic role of public communication and public relations in the implementation of transparent and participatory elections. The evaluation results showed that collaboration between students, activists, and Bawaslu was able to strengthen the effectiveness of political communication and increase the participatory awareness of the younger generation. This activity is expected to be a model of educational synergy between election organizing institutions and civil society groups in supporting healthy and inclusive democratic practices.

Pengaruh Harga, Keamanan, Dan Promosi Terhadap Keputusan Pembelian Produk Skincare Di Tiktok Shop Oleh Konsumen Di Kota Medan Situmorang, Fernando Ratio; Demak Claudia Yosephine Simanjuntak; Leni Sihombing; Beslin Josua Tambunan; Monita Sijabat; Hengki Mangiring Parulian Simarmata
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8359

Skintific adalah merek skincare yang menggabungkan bahan alami dan teknologi modern untuk mengatasi masalah kulit seperti jerawat, kulit sensitif, dan penuaan dini. Meski berkualitas, Skintific menghadapi tantangan berupa harga yang relatif tinggi, keluhan efek samping, serta promosi yang kurang efektif. Hal ini menyebabkan konsumen cenderung memilih merek lain yang menawarkan harga lebih terjangkau dan promosi menarik. Penelitian ini dilakukan pada mahasiswa Fakultas Sains dan Teknologi Universitas Prima Indonesia angkatan 2021–2024, karena jumlah populasi cukup besar, maka ditetapkan teknik pengambilan sampel menggunakan rumus Slovin dengan tingkat kepercayaan 90% dan margin of error sebesar 10%, sehingga diperoleh sampel sebanyak 97 responden. Hasil analisis menunjukkan bahwa faktor harga, keamanan produk, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian produk Skintific melalui TikTok Shop di Kota Medan, baik secara parsial maupun simultan

Empowering Rural Communities through Coffee Bean Processing Training for Competitive Value Creation in Motung Village, Toba Regency Hengki Mangiring Parulian Simarmata; Henry Dunan Pardede; Doris Yolanda Saragih; Firinta Togatorop; Daulat Nathanael Banjarnahor
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 4 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i4.1417

This community service program was designed to strengthen the competitive value of coffee bean processing through a combination of practical field training and structured mentoring for rural communities. The activity took place on June 29, 2025, in Motung Village, Ajibata District, Toba Regency, and involved 20 local participants representing farming households. The implementation model emphasized a participatory and hands-on approach, where participants were directly engaged in coffee bean processing techniques under the guidance of academic experts and field mentors. This initiative was a collaborative effort between Universitas Murni Teguh PSDKU Pematangsiantar, Politeknik Bisnis Indonesia, and the Farmer and Fishermen Association (KTNA) Pematangsiantar. The program’s primary objectives were to enhance local community skills in post-harvest coffee processing, to raise product quality standards, and to generate added value that would enable rural producers to compete in wider markets. Through structured mentoring, participants received continuous assistance that ensured they could apply the acquired knowledge and skills independently after the training activities concluded. The results demonstrated significant improvements in participants’ understanding and technical capacity, particularly in the areas of sorting, drying, roasting, and packaging coffee beans. These competencies allowed the local community to produce higher-quality coffee products that meet market expectations and enhance competitiveness. Furthermore, the program strengthened the link between academic knowledge, practical field skills, and local wisdom, which together form the foundation for sustainable rural empowerment. By improving coffee bean processing capacity, the initiative is expected to increase household income, foster an entrepreneurial spirit, and support the long-term development of Toba’s rural economy. In this way, the program not only equips the community with technical expertise but also contributes to broader goals of economic sustainability and social resilience in the region.

Empowering Church Youth Through AI Literacy for Digital Career Readiness Erikson Damanik; Edo Maranata Tambunan; Meylida Girsang; Khansa Khalishah; Toras Pangindoan Batubara; Musthafha Haris Munandar; Hengki Mangiring Parulian Simarmata
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 4 (2025): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i4.1062

The development of digital technology, especially artificial intelligence (AI), has had a significant impact on the world of work, requiring the younger generation to have qualified technological literacy. However, church youth often face limited access to information and technology-based training. This Community Service Activity (PKM) aims to increase technology literacy and basic understanding of AI for the youth of the HKBP Bethesda Perumnas Mandala Church as an effort to prepare for career readiness in the digital era. The implementation method is in the form of an interactive workshop that includes the delivery of materials, discussions, and questions and answers involving 75 participants of productive age. The results of the activity showed a significant increase in participants' understanding of AI concepts, ethics in the use of technology, and strategies for dealing with digital-based career opportunities. The active discussion of the participants showed enthusiasm and readiness to adapt to technological transformation. This activity proves that collaboration between universities and churches is effective in strengthening the digital capacity of the younger generation, and can be a model of sustainable empowerment in the religious community.

Memberdayakan Kelompok Tani Melalui Optimalisasi Kebun Rumah untuk Peningkatan Ekonomi Masyarakat Hengki Mangiring Parulian Simarmata; Henry Dunan Pardede; Erwin Sirait; Doris Yolanda Saragih; Demak Claudia Yosephine Simanjuntak; Jusra Tampubolon
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 5 (2025): October : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i5.1475

This Community Service Program (PKM) was implemented in Siantar Martoba, Pematangsiantar City, with the aim of enhancing the local economy through empowering farmer groups in optimizing backyard land. The program is a collaboration between Universitas Murni Teguh PSDKU Pematangsiantar, Politeknik Bisnis Indonesia, and the Food Security and Agriculture Office of Pematangsiantar City, attended by 15 farmers on July 4, 2025. The resource person, Henry Dunan Pardede, S.P., M.M., provided training on cultivating high-value crops such as California Papaya and Caplak Chili. The activities consisted of preparation, training, field assistance, and distribution of seedlings. The results showed an improvement in skills, entrepreneurial motivation, and more productive use of backyard land. This program also contributed to the achievement of SDGs point 1 (No Poverty), point 2 (Zero Hunger), and point 8 (Decent Work and Economic Growth) by strengthening the local economy based on agricultural potential. With a community-based approach, this program successfully increased food security, household income, and the sustainability of agricultural practices, while demonstrating the effectiveness of empowerment that can be extended to other areas facing similar challenges.

Influence of Technology Availability and Ease of Use on Academic Achievement with Behavioral Control, Usefulness, and Subjective Norm as Mediators Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Andy Wijaya; Elfina Okto Posmaida Damanik
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.109

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.

Influence of Technology Availability and Ease of Use on Academic Achievement with Behavioral Control, Usefulness, and Subjective Norm as Mediators Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Andy Wijaya; Elfina Okto Posmaida Damanik
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.109

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.

Innovative Experience Strategy to Increase Intention to Revisit Pematangsiantar Zoo Hengki Mangiring Parulian Simarmata; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Elfina Okto Posmaida Damanik; Doris Yolanda Saragih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.284

The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.

Strengthening Digital Legal Literacy for Church Youth: Anti-Hoax Awareness and Prevention of Online Sexual Harassment under Indonesia’s ITE Law No. 1 of 2024 Edo Maranata Tambunan; Binsar Daniel Panjaitan; Baginta Manihuruk; Herman Fasiona Hutabarat; Erikson Damanik; Toras Pangindoan Batubara; Meylida Girsang; Khansa Khalishah; Hengki Mangiring Parulian Simarmata
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2387

The rapid advancement of digital technology has reshaped the behavior and communication patterns of young people, including church youth who are highly active on social media. However, the lack of digital literacy and legal awareness often leads to the spread of hoaxes, unethical online behavior, and the risk of digital sexual harassment. This Community Service Activity (PKM) titled “Strengthening Digital Legal Literacy for Church Youth: Anti-Hoax Awareness and Prevention of Online Sexual Harassment under Indonesia’s ITE Law No. 1 of 2024” was carried out at HKBP Bethesda Perumnas Mandala Church, aiming to enhance youth understanding of the ITE Law and encourage responsible social media use. The activity was conducted through an interactive seminar and discussion involving 30 participants, focusing on three core topics: understanding the ITE Law, anti-hoax education, and digital sexual harassment prevention. The results showed a significant increase in participants’ awareness of digital ethics, legal responsibility, and strategies for online safety. Participants actively engaged in discussions, demonstrating high enthusiasm and comprehension of the material. This activity proves that collaboration between universities and churches can effectively promote digital legal literacy and moral awareness among the younger generation, supporting the creation of a safe, ethical, and law-abiding digital environment.

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