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All Journal International Journal of Travel, Hospitality and Events Journal of Mandalika Review
Lien Darlina
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Analisis Penerapan Green Marketing di Hotel Aruna Senggigi Resort & Convention Firsta Wity Gunawan; I Gusti Agung Mas Krisna Komala Sari; Lien Darlina
Journal of Mandalika Review Vol. 2 No. 1 (2023): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v2i1.45

Abstract

Dengan adanya isu-isu mengenai pemanasan global, dan kerusakan lingkungan perusahaan-perusahaan yang inovatif menjadikan green marketing sebagai cara untuk menarik minat konsumen dan publik sebagai strategi pemasaran. Selain sebagai strategi pemasaran perusahaan, konsep green marketing dapat dijadikan perusahaan dalam mendukung pariwisata berkelanjutan atau sustainable tourism, (Panungkelan et al., 2018:1179). Metode penelitian yang digunakan dalam penelitian ini adalah metode analisis deskriptif kualitatif. Data dari penelitian ini diperoleh dengan cara observasi dan wawancara, wawancara dilakukan kepada narasumber yang dianggap paham dan mengetahui lebih detail mengenai permasalah dari penelitian yang dilakukan, sehingga dapat mengumpulkan informasi untuk dilakukan proses reduksi data kemudian verifikasi data untuk dapat menarik kesimpulan mengenai permasalahan yang dibahas dalam penelitian ini. Dari hasil observasi dan wawancara menunjukan bahwa dari 4 (empat) indikator (green poduct, green price, green place, green promotion) dan total 11 (sebelas) subindikator green marketing sudah diterapkan oleh Aruna Senggigi Resort & Convention dan masih ada beberapa kendala-kendala dalam penerapan green marketing. Hasil penelitian ini menunjukan bahwa dari 4 (empat) indikator (green poduct, green price, green place, green promotion) dan total 11 (sebelas) subindikator green marketing sudah diterapkan oleh Aruna Senggigi Resort & Convention. Indikator yang belum diterapkan dengan optimal yaitu green price dengan dan green promotion. Subindikator yang belum diterapkan dengan baik oleh Hotel Aruna Senggigi Resort & Convention yaitu harga sebuah green product lebih mahal dibanding produk konvensional dan untuk subindikator green promotion yang belum diterapkan dengan optimal yaitu promosi dengan mengangkat isu lingkungan. Adapun kendala dalam penerapan green marketing di Hotel Aruna Senggigi Resort & Convention yaitu segmen pasar terbatas, harga yang relative tingg, dan ada beberapa keluhan konsumen mengenai refill air
Implementation of Green Practice in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali Ni Kadek Bella Puspitayanti; I Gusti Putu Sutarma; Lien Darlina; I Wayan Basi Arjana; I Nyoman Cahyadi Wijaya
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.372

Abstract

Purpose: This research aims to analyze the implementation of Green Practices in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali, and the most dominant Green Practice indicators. Research methods: The data collection methods used are observation, interviews, questionnaires, and other supporting data. This research uses qualitative descriptive and quantitative descriptive analysis techniques. Results and discussion: The average indicator value for implementing Green Practice is four or implemented well. Based on the Green Practice Implementation Index calculation in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel, Bali, the result was 4.5. It has been implemented daily to create a sustainable, preservative Surrounding environment. Implication: From the percentage results of the three green practice indicators, green actions obtained a score of 26.62 percent, green food obtained a score of 9.35 percent, and green donations obtained a score of 9.09 percent. Based on the three green practice indicators, namely green action, green food, and green donation, it can be seen from the total score that the percentage is more significant for green action.   Keywords: Implementation, Green Practice, Green Action, Green Food, Green Donation.
Recreational Activities Program as a Complimentary to Hotel Guests Ni Luh Putu Sri Sartika Wati; Lien Darlina; I Gusti Agung Mas Krisna Komala Sari; Ni Made Ernawati; Ni Made Rai Sukmawati; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.13

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the interest of guests in the recreation activities program as a complimentary to guests staying at a 5-star hotel in Ungasan, Bali, Indonesia, and to find out which recreation activities were most in demand by guests at the hotel. Research methods: Data collection methods used are observation, interviews, and documentation. The data analysis technique used is descriptive qualitative analysis technique and descriptive statistics. Results and discussion: The study shows that the TTH (The Tree House) Activities that were most attractive to guests in 2019 were art & craft (5.48%), painting (5.40%), nature painting (4.68%), learning Balinese (4.46%), Balinese dance (4, 46%). The year 2020 is a temple tour (4.77%), hotel tour (4.72%), clay making (4.31%), painting and gardening (4.19% each), and music class (3.91 %). Implication: The guests’ interest in the recreation activities program is very good, which can be seen in the percentage of guests participating in the recreation activities program of 35.8% of the total number of guests at the hotel in 2019 and 2020. Keywords: recreation activities, interested activities, spa & recreation department.
Co-Authors Firsta Wity Gunawan I Gusti Agung Mas Krisna Komala Sari I Gusti Putu Sutarma I Wayan Basi Arjana Ni Kadek Bella Puspitayanti Ni Luh Putu Sri Sartika Wati Ni Made Ernawati, Ni Made Ni Made Rai Sukmawati Ni Wayan Wahyu Astuti Wijaya, I Nyoman Cahyadi