Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal International Journal of Travel, Hospitality and Events
Ni Made Rai Sukmawati
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Recreational Activities Program as a Complimentary to Hotel Guests Ni Luh Putu Sri Sartika Wati; Lien Darlina; I Gusti Agung Mas Krisna Komala Sari; Ni Made Ernawati; Ni Made Rai Sukmawati; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.13

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the interest of guests in the recreation activities program as a complimentary to guests staying at a 5-star hotel in Ungasan, Bali, Indonesia, and to find out which recreation activities were most in demand by guests at the hotel. Research methods: Data collection methods used are observation, interviews, and documentation. The data analysis technique used is descriptive qualitative analysis technique and descriptive statistics. Results and discussion: The study shows that the TTH (The Tree House) Activities that were most attractive to guests in 2019 were art & craft (5.48%), painting (5.40%), nature painting (4.68%), learning Balinese (4.46%), Balinese dance (4, 46%). The year 2020 is a temple tour (4.77%), hotel tour (4.72%), clay making (4.31%), painting and gardening (4.19% each), and music class (3.91 %). Implication: The guests’ interest in the recreation activities program is very good, which can be seen in the percentage of guests participating in the recreation activities program of 35.8% of the total number of guests at the hotel in 2019 and 2020. Keywords: recreation activities, interested activities, spa & recreation department.
Marketing Strategies to Increase Room Occupancy at Jambuluwuk Oceano Seminyak Hotel I Gede Arimbawa; Ni Putu Wiwiek Ary Susyarini; Gede Ginaya; Ni Made Rai Sukmawati; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.232

Abstract

Purpose: This study aims to see the strengths and weaknesses of internal factors as well as opportunities and threats of external factors and to formulate appropriate marketing strategies in increasing room occupancy rates at a 5-star hotel in Seminyak, Bali. Research methods: Data collection methods used are observation, interviews, questionnaires, and document study. The data analysis technique is descriptive qualitative analysis, IFAS matrix (internal strategy factor), EFAS matrix (external strategy factor), SWOT analysis and SWOT matrix. The method of determining the sample is purposive sampling, namely selecting respondents with certain criteria with 6 respondents. Results and discussion: There are 10 indicators of internal factors that become strengths, 5 indicators of internal factors that become weaknesses, 6 indicators of external factors that become opportunities, and 1 indicator of external factors that become threats. The results of the IE matrix research show that the strategy used is in column I, namely the growth strategy of the company itself. Implication: The SWOT analysis resulted in 8 strategies, namely the SO strategy that can be applied such as increasing collaboration with other offline travel agents and holding activities by utilizing the attractiveness of local (Balinese) culture. Keywords: hotel, room occupancy rate, SWOT, marketing mix.
Co-Authors Gede Ginaya I Gede Arimbawa I Gusti Agung Mas Krisna Komala Sari Lien Darlina Ni Luh Putu Sri Sartika Wati Ni Made Ernawati, Ni Made Ni Made Sudarmini Ni Putu Wiwiek Ary Susyarini Ni Wayan Wahyu Astuti