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PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS Anjelin Putri Sukma Dewi; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.909

Abstract

Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.
PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS Anjelin Putri Sukma Dewi; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.909

Abstract

Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.
Hubungan Pengetahuan K3 Dengan Perilaku Aman Pekerja Di Salon X Kelapa Gading: Studi Korelasional Kuantitatif: Penelitian Rasifah; Nurina Ayuningtyas; Neneng Siti Silfi Ambarwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2094

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara pengetahuan Keselamatan dan Kesehatan Kerja (K3) dengan perilaku aman pekerja di Salon X cabang Kelapa Gading. Menggunakan metode kuantitatif korelasional dengan teknik sensus pada 18 pekerja, data dikumpulkan melalui kuesioner skala Likert dan dianalisis dengan korelasi Pearson via SPSS. Hasil menunjukkan rata-rata pengetahuan K3 dan perilaku aman dalam kategori sangat tinggi (4,469 dan 4,467), namun kepatuhan SOP dan sistem pengawasan formal masih rendah. Terdapat hubungan positif signifikan antara pengetahuan K3 dan perilaku aman (r=0,731; Sig.=0,001), dengan pengetahuan K3 menjelaskan 53,44% variasi perilaku aman. Rekomendasi meliputi penguatan pelatihan K3 berbasis studi kasus, peningkatan sistem pengawasan formal, dan penyediaan media visual edukatif. Penelitian selanjutnya disarankan mengeksplorasi faktor lain seperti budaya organisasi dan ketersediaan APD dengan sampel yang lebih luas.
RINTISAN USAHA BISNIS JASA KECANTIKAN EYELASH EXTENSION “BEAUTE BY MELLENIA” Dewi Puspa Mellenia; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.481

Abstract

Rintisan usaha jasa kecantikan "Beaute by Mellenia" merupakan sebuah bisnis yang berfokus pada layanan pemasangan eyelash extension. Kebutuhan akan kecantikan dan perawatan diri di kalangan wanita semakin meningkat seiring dengan perkembangan zaman dan peningkatan kesadaran terhadap penampilan. Bisnis ini bertujuan untuk menyediakan layanan eyelash extension berkualitas tinggi dengan menggunakan bahan-bahan yang aman dan metode pemasangan yang profesional.Penelitian ini dilakukan untuk mengidentifikasi peluang pasar, spesifikasi produk, serta strategi pemasaran yang efektif untuk bisnis "Beaute by Mellenia". Dengan menganalisis aspek pasar, metode pemasaran, dan manajemen usaha, diharapkan bisnis ini dapat bersaing di pasar kecantikan yang semakin kompetitif. Studi ini juga meneliti aspek finansial seperti payback period, net present value, dan break even point untuk memastikan keberlanjutan usaha ini. Hasil penelitian menunjukkan bahwa "Beaute by Mellenia" memiliki potensi pasar yang besar dengan target konsumen yang luas, terutama di kalangan wanita yang peduli terhadap penampilan. Dengan strategi pemasaran yang tepat dan manajemen yang baik, diharapkan bisnis ini dapat berkembang dan memberikan keuntungan yang signifikan.