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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Bisnisman : Riset Bisnis dan Manajemen Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Abdi Masya
Purwandari, Suci
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mechanical Engineering Social Sciences Other

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Consumer Shopping Preferences and Social Media Use During Covid-19 Pandemic Gunaningrat, Rayhan; Purwandari, Suci; Suyatno, Agus; Hastuti, Indra
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 2 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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Abstract

This study empirically investigates the relationship between social media use at home and consumer shopping preferences during Covid-19 pandemic in an emerging country, Indonesia, using survey data. This study focus on popular consumer retail stores including online retail stores such as Tokopedia, Shopee, Lazada and KlikIndomaret, as well as brick-and-mortar retail stores, such as Indomaret, Alfamart, Super Indo, and Transmart. Social media use of popular platforms such as Instagram, Facebook, YouTube, Twitter, Line, and LinkedIn are analyzed. The results of our analysis found that the use of Instagram, Facebook, YouTube, Twitter and LinkedIn at home is associated with consumer shopping preferences at online retail stores such as Tokopedia, Shopee, Lazada, and KlikIndomaret. In addition, our analysis revealed that the use of these social media platforms at home is associated with consumer shopping preferences at brick and mortar retail stores such as Alfamart, Indomaret, and Super Indo. Interestingly, there is no significant association between social media use at home and consumer shopping preferences at Transmart brick-and-mortar stores. Media Richness Theory and Strength of Weak Ties Theory help explain the results of this study. Retail stores need to consider which social media platform is more effective for implementing their marketing strategy. The results of this study can be used as a reference in developing a retail store marketing strategy through social media.
WEB-BASED BEKONANG VILLAGE DESTINATION RECOGNITION MANAGEMENT Lestari, Dewi Amelia; Purwandari, Suci
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3672

Abstract

The tourism sector is one of the potential sectors to be developed in modern times today, but not all tourist spots can thrive. One of the factors that led to the lack of development of tourist attractions is the lack of promotion or delivery of information to tourists. The development of the internet is now more advanced so much utilized by the manager of tourist attractions as a medium of information and promotion. Bekonang tourist village in Mojolaban area has the potential to be more developed. For that reason the need to utilize the internet by designing the village website Bekonang tourism as a medium of information and promotion. Research conducted to design the website using waterfall method and using data collection techniques in the form of interviews, observation, and literature study. While the software used in designing Bekonang village tourist website is XAMPP, Dreamweaver and using programming languages such as HTML, PHP, CSS, Java Script, and JQuery. The result of this observation and research is that the researcher succeeds in creating Bekonang Village Tourism website which can be used as information and promotion to improve and facilitate the tourists who want to visit Bekonang Tourism Village
Analysis of dominant factors in enhancing muslim tourist satisfaction at halal tourism destinations Purnomo, Singgih; Purwandari, Suci
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1625

Abstract

This research examines the influence of halal tourism potential on Muslim tourist satisfaction at Torohudan Beach and Ngrenean Beach in Kanigoro Village. The study aims to identify the most dominant factors influencing tourist satisfaction, explicitly focusing on halal tourism destinations, accommodations, and travel services. A quantitative approach was employed, with data collected from 96 respondents using questionnaires. The data were analyzed using partial tests (t-tests) and Importance-Performance Analysis (IPA) to assess each variable's significance and prioritize improvement areas. The results indicate that all three components—halal destinations, accommodations, and travel agencies—significantly impact tourist satisfaction. Among these, halal accommodations emerged as the most dominant factor, highlighting the importance of providing halal-compliant facilities, such as halal-certified food and prayer spaces. The IPA identified halal tourism destinations and the availability of halal-certified dining options as key areas for improvement, as they were rated highly in importance but exhibited lower performance. The study suggests that improving these areas can substantially increase tourist satisfaction and enhance the competitiveness of these destinations. The findings have implications for local tourism managers, indicating where to focus efforts and resources to better cater to the needs of Muslim tourists and boost overall visitor satisfaction
IMPLEMENTASI GURU MAGANG DALAM KURIKULUM MERDEKA GUNA MENDORONG MENTAL SISWA BAGI BKK SMK KOTA SURAKARTA Sakti Purwanto, Diyan; Purwandari, Suci; Lestari, Eni; Huda, Ersyafaat
Abdi Masya Vol 6 No 1
Publisher : Pusat Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52561/abdimasya.v6i1.455

Abstract

Implementation of an independent curriculum in schools is carried out simultaneously in the academic year 2023, from elementary school to upper secondary school. The curriculum structure in the Merdeka Curriculum is based on three things, namely: competence-based, flexible learning, and Pancasila character. This independent curriculum policy affects the psychological condition of students affected by curricular changes, so that teachers are expected to have the ability to cope with the condition. The solution and goal of this dedication activity is that the school is able to create a learning system in an independent curriculum that is attractive so that it can be accepted by students. The methodology used is the method of lectures, demonstration/training, and discussion. Dedication to the community related to the implementation of the independent curriculum, how the implementation of teacher internship encourage student mentality for BKK (Special Job Exchange) Vocational Schools Surakarta that school should be able to create a learning system that meets the demands of the world of work but remains based on an independent currency that is attractive and acceptable to students. From this activity, the entire school academic community is provided direction and builds students' mentality, which will have an impact on increasing the school's achievements and quality and be in line with the needs of industry.
Co-Authors Agus Suyatno Eni Lestari Gunaningrat, Rayhan Huda, Ersyafaat Indra Hastuti, Indra Lestari, Dewi Amelia Sakti Purwanto, Diyan Singgih Purnomo