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All Journal International Journal of Tourism and Hospitality in Asia Pasific Tadribuna: Journal of Islamic Management Education
Syafawani, Nurul
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McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.862 KB) | DOI: 10.32535/ijthap.v4i3.1204

Abstract

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.  
Efektivitas Penerapan Aplikasi SAKTI dalam Pengelolaan Keuangan Sekolah untuk Transparansi dan Akuntabilitas di MTs Negeri Dwiyana, Elsa; Syafawani, Nurul; Saskia, Dwita
TADRIBUNA Vol 5 No 1 (2024): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Tarbiyah Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/tjiec.v5i1.208

Abstract

Pengelolaan keuangan yang efektif dan efisien menjadi kebutuhan utama bagi MTs Negri 01 Bengkalis untuk meningkatkan transparansi dan akuntabilitas dalam penggunaan dana operasional sekolah. Penelitian ini bertujuan untuk menganalisis implementasi dan dampak aplikasi SAKTI (Sistem Aplikasi Keuangan Tingkat Instansi) dalam proses pencatatan, pengelolaan, dan pelaporan dana Bantuan Operasional Sekolah (BOS). Metode penelitian yang digunakan adalah pendekatan kualitatif melalui wawancara dengan staf keuangan sebagai sumber data utama, serta analisis dokumen terkait pengelolaan keuangan. Untuk mendukung temuan, peneliti juga merujuk pada studi literatur dengan mencermati jurnal-jurnal yang relevan mengenai penerapan teknologi dalam tata kelola keuangan pendidikan. Hasil penelitian menunjukkan bahwa aplikasi SAKTI mempermudah penyusunan anggaran yang lebih cepat, akurat, dan sistematis. Selain itu, integrasi dengan Sistem Anggaran Pendapatan dan Belanja Negara (SPAN) mendukung proses pencairan serta verifikasi dana secara efisien dan transparan. Kemampuan aplikasi untuk memantau alokasi dana secara real-time turut memperkuat pengendalian keuangan sekolah. Namun, keterbatasan kapasitas server mengakibatkan lambatnya sistem saat banyak pengguna mengakses aplikasi. Untuk mengatasi masalah ini, sekolah merencanakan transisi ke aplikasi e-RKAM pada tahun 2025 guna meningkatkan efisiensi dan aksesibilitas pengelolaan keuangan. Secara keseluruhan, penerapan aplikasi SAKTI memberikan kontribusi positif terhadap profesionalisme, efisiensi, dan akuntabilitas tata kelola keuangan sekolah, meskipun masih ada tantangan teknis yang perlu diatasi.
McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1204

Abstract

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.  
Co-Authors Aina, Nurul Dwiyana, Elsa Edeh, Friday Ogbu Kee, Daisy Mui Hung Nurunnisa, Nurunnisa P V, Ranjith Saskia, Dwita Syafikah, Nurul