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All Journal DIMAR: Jurnal Pendidikan Islam International Journal of Tourism and Hospitality in Asia Pasific
Syafikah, Nurul
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Religion Humanities Education Languange, Linguistic, Communication & Media Other

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McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.862 KB) | DOI: 10.32535/ijthap.v4i3.1204

Abstract

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.  
McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1204

Abstract

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.  
Penguatan Etika Digital Melalui Pembelajaran: Studi Pada Materi Adab Bersosial Media di MTs Roudlotusysyubban Syafikah, Nurul; Sumadi, Eko
DIMAR: Jurnal Pendidikan Islam Vol. 7 No. 1 (2025): Dimar: Jurnal Pendidikan Islam (in press)
Publisher : Sekolah Tinggi Ilmu Tarbiyah Al Mubarok Bandar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58577/dimar.v7i1.426

Abstract

The pervasive use of social media among adolescents has created an urgent need for digital ethics education to mitigate negative behaviors like cyberbullying, hate speech, and the spread of misinformation. While previous studies have highlighted the importance of digital ethics, a significant gap remains in developing pedagogical strategies that are specifically tailored to the digital-native characteristics of today's students and that move beyond theoretical instruction to practical, value-internalizing methods. This research addresses that gap by investigating the application of digital ethical values through the subject of Social Media Manners, utilizing contextual learning methods video screenings and card sort designed to resonate with contemporary learners. Employing a qualitative descriptive method, data were gathered via observation, interviews, and documentation involving Akidah Akhlak teachers and 23 eighth-grade students at MTs Roudlotusysyubban. The results demonstrate that the integration of these methods positively impacts students' cognitive, affective, and psychomotor domains. Findings indicate heightened awareness in information filtering, the use of more polite language, and proactive sharing of positive content. Video screenings proved effective in providing visual and emotional stimuli for internalizing etiquette values, while the card sort method fostered active participation and critical thinking. This study concludes that contextual learning in Akidah Akhlak is a strategic and effective means of strengthening students' digital character in the current era
Co-Authors Aina, Nurul Edeh, Friday Ogbu Kee, Daisy Mui Hung Nurunnisa, Nurunnisa P V, Ranjith Sumadi, Eko Syafawani, Nurul