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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) J-MAS (Jurnal Manajemen dan Sains) Jurnal MEBIS (Manajemen dan Bisnis) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JDEP (Jurnal Dinamika Ekonomi Pembangunan) Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Neraca Manajemen, Akuntansi, dan Ekonomi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Global Management: International Journal of Management Science and Entrepreneurship
Gendut Sukarno
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Public Health Social Sciences

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Pendampingan Rebranding dan Digital Marketing bagi UMKM di Desa Kedungdalem guna Menghadapi Persaingan Industri Kreatif Ikko Ukumi Puteri Setianti; Izzah Asyanti Muslimah; Gendut Sukarno
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1141

Abstract

UMKM di Desa Kedungdalem memiliki peluang untuk berkembang karena memiliki beberapa keunggulan dan keunikan yang berpotensi. Namun pelaku UMKM di Desa Kedungdalem masih menggunakan pemasaran offline dikarenakan kurangnya ilmu pemanfaatan teknologi para pelaku UMKM, hal ini yang menyebabkan UMKM Desa Kedungdalem kurang dikenal oleh masyarakat luas. Dengan adanya permasalahan tersebut, kelompok 50 KKN-T MBKM melakukan kegiatan pengabdian berupa pendampingan rebranding dan digital marketing melalui Kuliah Kerja Nyata Tematik MBKM dengan tujuan dapat membantu dan memotivasi UMKM di Desa Kedungdalem agar berkembang mengikuti perkembangan industri kreatif masa kini. Metode yang digunakan dalam pengabdian ini yaitu dengan pendampingan secara tatap muka dengan pelaku UMKM Desa Kedungdalem. Hasil dari kegiatan pendampingan ini yaitu dapat membantu beberapa UMKM dalam hal pembuatan logo, memperbaharui kemasan, dan juga menerapkan digital marketing dalam mempromosikan produk atau jasanya.
Work Motivation of Persons With Disabilities in UMKM Arsyadina Surabaya (Descriptive Qualitative Study) Gendut Sukarno; Mulik Khabibah
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.35

Abstract

This study uses a descriptive qualitative method to analyze the intrinsic and extrinsic work motivation of individuals with disabilities at UMKM Arsyadina in Surabaya. Data was collected through interviews, observations, and documentation involving several informants, including the owner, non-disabled employees, and employees with disabilities who have worked for approximately two years. The data obtained was then analyzed using data condensation techniques, data presentation, and conclusion drawing. The results of the analysis indicate that individuals with disabilities have high motivation to work, driven by both internal and external factors. Moreover, the inclusive and adaptive work environment at UMKM Arsyadina contributes significantly to enhancing their work enthusiasm. These findings provide valuable insights into the motivational factors that enable individuals with disabilities to perform well in the workplace.
Co-Authors Adimas Prabowo Afitya Sesio Putri Basuki Agustian Firmansyah Aloysius Amavisca Ellyn Dya Lestari Helmi Bagaskara Ikko Ukumi Puteri Setianti Izzah Asyanti Muslimah Kustini Kustini M. Irfan Robby Ashari Mulik Khabibah Nailatun Nimah Nur Laeli Widodo Rini, Hesty Prima Ruthyanti Manihuruk