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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Abdi Masyarakat Multidisiplin e-Jurnal Apresiasi Ekonomi
Hidayat, Rahmadani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Peran Lokasi dan Harga Terhadap Keputusan Mahasiswa Memilih STIE Mahaputra Riau dengan Minat Sebagai Variabel Intervening Nusyirwan, Nusyirwan; Safrizal, Safrizal; Hidayat, Rahmadani
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1542

Abstract

Student interest and decision making to choose a place to continue their education is very important to be understood by every university, so it is necessary to make efforts to always learn about the needs and desires of prospective students. This study aims to determine the role of location and price on student decisions in choosing STIE Mahaputra Riau with interest as an intervening variable. The variables used in this study were location and price as independent variables, decision as the dependent variable, and interest as intervening variables.The data source in this study is primary data, where the data collection method uses a questionnaire method distributed in STIE Mahaputra Riau. The number of respondents in this study was 220 people who were determined by proportional random sampling. The data analysis technique used is path analysis. The results showed that location and price partially had a positive and significant effect on decisions, location and price partially had a positive and significant effect on interest, location and price had a positive and significant effect on decisions through interest as an intervening variable, interest had a positive and significant effect on decisions
The Role of Customer Trust as a Mediator in Building Loyalty to Agung Toyota After-Sales Service Hidayat, Rahmadani; Defit, Sarjon; Yulasmi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3477

Abstract

This study aims to analyze the role of customer trust as a mediator in building loyalty in Agung Toyota's after-sales service. Customer loyalty is an important aspect of business sustainability and service quality is considered a factor that influences it. However, in practice, the effect of service quality on customer loyalty is not always direct, but can be mediated by customer trust factors. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to 200 respondents who are Agung Toyota Pekanbaru Harapan Raya customers. The data analysis technique used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results of the study indicate that service quality has a positive and significant effect on customer trust. Furthermore, customer trust is proven to have a positive and significant effect on customer loyalty. Interestingly, service quality also has a direct effect on customer loyalty, but the effect becomes stronger when mediated by customer trust. This indicates that trust acts as a partial intervening variable in the relationship between service quality and customer loyalty. The implications of this study indicate that companies need to consistently improve the dimensions of service quality to build customer trust, which will ultimately increase their loyalty. By focusing on creating trust through superior service, companies can build long-term, profitable relationships with customers.
Co-Authors Ardianto, Bagus Ariyanto Masnum Asmattea, Widi Inggit Asnita, Yuni Budi Hartoyo Charli, Chintya Ones Dillahi, Hikma Menhard, Menhard Muhammad Yusuf Ningsih, Rinda Ayu nirwana, Nina Nusyirwan Nusyirwan Nusyirwan Nusyirwan Nusyirwan Safrizal Safrizal Safrizal Safrizal Sarjon Defit Sitinjak, Marnala Tarihoran, Rut Emelia WIRDAYANI WAHAB, WIRDAYANI Yulasmi Zahida, Zahida