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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Abdi Masyarakat Multidisiplin e-Jurnal Apresiasi Ekonomi
Hidayat, Rahmadani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 11 Documents Claim Missing Document
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Journal : Dinasti International Journal of Economics, Finance

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Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review) Hidayat, Rahmadani; Menhard, Menhard; Chintya Ones Charli; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 1 (2023): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i1.1749

Abstract

This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.
The Effect of Service Quality on Student Satisfaction and Student Loyalty at Madrasah Aliah Negeri Pekanbaru Hidayat, Rahmadani; Nusyirwan Nusyirwan; Safrizal Safrizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1853

Abstract

The research team at Madrasah Aliyah Negeri in Pekanbaru set out to examine the connection between the quality of service provided to students and their level of satisfaction and loyalty to the institution. Three hundred and twelve students from two Pekanbaru public Madrasah Aliyah schools participated in the study. Student satisfaction and loyalty are treated as endogenous variables in this study, while service quality is used as an exogenous variable. Amos 24, Microsoft Excel 2013, and Structural Equation Modeling (SEM) were used for data analysis. The findings indicated that the quality of services provided contributed to happy students. Both service quality and customer satisfaction have a positive impact on retention rates among students.
Co-Authors Ardianto, Bagus Ariyanto Masnum Asmattea, Widi Inggit Asnita, Yuni Budi Hartoyo Charli, Chintya Ones Dillahi, Hikma Menhard, Menhard Muhammad Yusuf Ningsih, Rinda Ayu nirwana, Nina Nusyirwan Nusyirwan Nusyirwan Nusyirwan Nusyirwan Safrizal Safrizal Safrizal Safrizal Sarjon Defit Sitinjak, Marnala Tarihoran, Rut Emelia WIRDAYANI WAHAB, WIRDAYANI Yulasmi Zahida, Zahida