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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Communication Sciences (JCoS) Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmiah Wahana Pendidikan Jurnal Komunikasi Islam (J-KIs) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Kajian dan Penelitian Umum Jurnal Intelek Insan Cendikia International Journal of Technology and Education Research Jurnal Cendekia Ilmiah PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
HUDI SANTOSO
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Konten TikTok dan Motivasi Terhadap Minat Melamar Kerja Generasi Z di Trans Media Sosial Naura Ikbari Ramadhani; Hudi Santoso
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1374

Abstract

Penggunaan media sosial dalam proses rekrutmen menjadi strategi yang semakin umum dilakukan oleh sebuah perusahaan untuk menjangkau generasi muda, khususnya Generasi Z. Generasi ini dikenal memiliki keterikatan kuat dengan platform digital, salah satunya adalah TikTok. Penelitian ini bertujuan untuk menganalisis pengaruh konten TikTok dan motivasi terhadap minat melamar kerja pada Generasi Z di Trans Media Sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner secara daring kepada responden yang termasuk dalam kategori Generasi Z dan merupakan pengikut dari akun TikTok @transmedsos. Teknik pengambilan sampel dilakukan secara purposive sampling. Hasil analisis penelitian ini menunjukkan bahwa konten TikTok berpengaruh positif terhadap minat melamar kerja, sedangkan motivasi tidak menunjukkan adanya pengaruh yang signifikan. Penelitian ini menunjukkan paparan konten yang relevan dan informatif di TikTok lebih dominan yang ditunjukkan dengan (B = 0,705; p < 0,001) dalam membentuk minat Generasi Z untuk melamar pekerjaan dibandingkan dengan dorongan motivasi dari dalam diri individu. Penelitian ini menekankan pentingnya optimalisasi konten digital sebagai sarana informasi karir yang efektif dalam strategi rekrutmen perusahaan.
VRIO-Based Digital Communication Strategies to Enhance Brand Image at the Office of Notary & PPAT Putranto Nur Utomo: STRATEGI KOMUNIKASI DIGITAL BERBASIS VRIO DALAM MENINGKATKAN BRAND IMAGE DI KANTOR NOTARIS & PPAT PUTRANTO NUR UTOMO Faradita Putri Al Rohman; Hudi Santoso
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 5 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i5.6301

Abstract

This study explores the role of digital communication strategies in enhancing the brand image of Notary & PPAT Putranto Nur Utomo. In today’s digital era, the credibility of notarial services is not only determined by legal competence but also by how effectively offices manage communication, administration, and client interactions. The research applies a qualitative approach through direct participation, observation, interviews, and document analysis during an internship program. Data were analyzed using Keller’s Customer-Based Brand Equity (CBBE) model and the VRIO framework to evaluate how internal digital systems affect brand perception. The findings reveal that while the office demonstrates strong credibility in legal competence, its digital communication and administrative practices remain suboptimal. Challenges include non-standardized digital archives, inefficient internal communication, and incomplete staff identity formalization. These weaknesses impact professional perception despite positive assessments of legal services. The novelty of this study lies in its emphasis on internal digitalization as the foundation of brand image building, rather than relying solely on external marketing or social media presence. Strengthening standardized digital archives, structured communication systems, and staff professionalism is recommended to create a sustainable competitive advantage. Ultimately, this research contributes to the development of communication strategies for notary offices to achieve a modern, credible, and client-oriented image.
Strategi Content Writer dalam Meningkatkan Awareness dan Minat Pebisnis terhadap HashMicro melalui Artikel Amalia Febriyani; Ika Sartika; Hudi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1025

Abstract

Digital technology plays an important role in improving the competitiveness of businesses. HashMicro, as an ERP software provider, utilizes content writer strategies as part of digital marketing to increase brand awareness and attract business people to their products. This research aims to analyze the content writer strategy implemented by HashMicro in the context of B2B marketing. The method used is descriptive qualitative, with data collection through in-depth interviews, observation, and analysis of published articles. Data were analyzed using the stages of reduction, presentation, and conclusion drawing. The results showed that HashMicro integrates the AIDA principle (Attention, Interest, Desire, Action) in its content writer strategy, with a focus on keyword research, the preparation of educational and emotional articles, and the use of attractive visuals to facilitate audience understanding. In addition, SEO-optimized article writing succeeded in increasing visibility and audience engagement, thus strengthening HashMicro's position in the digital market. This research provides insight into the effectiveness of content writer strategies in increasing brand awareness and interest of business audiences and provides recommendations for other companies in optimally utilizing content marketing.
Strategi Komunikasi Divisi Humas Kementerian dalam Negeri dalam Menanggapi Gelombang Demonstrasi Mahasiswa dan Masyarakat pada September 2025 Nazwa Rivie Azahra; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7233

Abstract

The study explores the communication strategy of the Public Relations Division of the Ministry of Home Affairs (Kemendagri) in responding to the wave of student and community demonstrations in early September 2025. This research aims to identify the strategic approach and challenges faced by the division in managing public communication during a national socio-political crisis. Using a qualitative descriptive method through observation, participation, and in-depth interviews with two informants from the division, the study reveals that Kemendagri’s communication strategy emphasized transparency, cross-institutional coordination, and the empowerment of local governments to maintain stability. The division also adopted multi-channel communication, including social media, press releases, and press conferences, ensuring message consistency and public reassurance. However, several challenges were identified, such as the sensitivity of political issues, the spread of misinformation and hoaxes, limited human resources, and the suboptimal implementation of two-way communication. The findings indicate that public communication during a crisis requires accuracy, empathy, and collaboration across institutions. This study implies that strengthening transparency, enhancing crisis communication skills, and improving digital responsiveness are essential for the Ministry’s public relations performance in future crises.
Pengelolaan Instagram @Pemkotbogor Sebagai Media Komunikasi Digital Publik oleh Humas Sekretariat Daerah Kota Bogor Aliya Salsabila; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7349

Abstract

The Regional Secretariat of Bogor City, through the Protocol and Leadership Communication Division (Prokompim), utilizes social media as a medium for public communication, focusing on the Instagram account @pemkotbogor. This study aims to analyze how the account is managed as a communication medium by the Public Relations Division and to identify the communication model applied using the Circular Model of SoMe for Social Communications (Share, Optimize, Manage, Engage). Using a qualitative descriptive method with interviews, observations, and literature studies, the research found that @pemkotbogor is managed systematically through information sharing, content optimization, account management, and public engagement. The implementation of this model has made Instagram an effective platform for disseminating government policies, promoting official activities, and strengthening the city government's positive image. Overall, the account’s management has been effective and supports two-way communication between the government and the public, though improvements are still needed in real-time interaction and creative content development to enhance engagement.
Strategi Komunikasi L-Men terhadap Komunitas Affiliate L-Men Creator Crew dalam Meningkatkan Brand Awareness Raden Roro Fatimah Azzahra Aulia; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7434

Abstract

This study examines the communication strategy of PT Nutrifood Indonesia through the L-Men Creator Crew (LCC) program as an implementation of the Integrated Marketing Communication (IMC) theory within the context of digital affiliate marketing. The research background stems from the shifting marketing landscape toward collaboration with content creators as a means to build authentic relationships and enhance brand awareness. The purpose of this study is to analyze how L-Men’s communication strategy is integrated across various IMC elements, including advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that L-Men successfully established an effective two-way communication system with its affiliate community through a community-based approach, personalized guidance, and consistent promotional support. The integration of messages across digital channels creates synergy that strengthens the brand image as an active, inspiring, and relevant brand for the younger generation. The implications of this study emphasize the importance of implementing IMC that focuses on long-term relationships and community collaboration in contemporary digital communication strategies.
Interaktivitas Fitur Instagram Story terhadap Pola Komunikasi Mahasiswa Universitas Telkom Nursya'ban, Hanifah; Hudi Santoso; Leonard Dharmawan
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 6 (2025): EduTIK : Desember 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi komunikasi telah mengubah pola komunikasi, khususnya di kalangan generasi muda. Penelitian kuantitatif ini bertujuan untuk menguji signifikansi pengaruh Interaktivitas Fitur Instagram Story terhadap Pola Komunikasi Mahasiswa di Universitas Telkom. Penelitian ini dijustifikasi oleh kerangka teori Social Media Affordancesdan Networked Individualism, yang menganalisis spesifik platform memediasi perubahan pada struktur interaksi sosial. Data dikumpulkan melalui survei dan instrumen penelitian telah diverifikasi validitas, reliabilitas, serta memenuhi asumsi klasik. Hasil analisis menunjukkan adanya pengaruh yang signifikan dan positif dari variabel interaktivitas fitur Instagram Story terhadap Pola Komunikasi Mahasiswa. Temuan ini menegaskan bahwa fitur-fitur interaktif Instagram Story berfungsi sebagai affordances yang secara aktif mendorong visibilitas dan asosiasi, sehingga menjadi katalis utama dalam pembentukan perilaku komunikasi. Dampaknya, pola komunikasi mahasiswa bergeser dari model linear konvensionalmenuju struktur yang lebih fleksibel, individual, dan berbasis jaringan.
Instagram Sebagai Medium Literasi Politik Bagi Mahasiswa Indonesia Di Luar Negeri Dalam Menyikapi Isu Politik Nasional Akmal Pijar Aradhana; Hudi Santoso; Leonard Dharmawan
Jurnal Intelek Insan Cendikia Vol. 2 No. 12 (2025): Desember 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan teknologi informasi menjadikan media sosial sebagai ruang utama pertukaran informasi politik, terutama di kalangan generasi muda. Berdasarkan laporan We Are Social 2025, lebih dari 167 juta penduduk Indonesia aktif menggunakan media sosial, dan Instagram termasuk dalam tiga besar platform terpopuler. Fenomena ini turut memengaruhi mahasiswa Indonesia di luar negeri yang mengandalkan media sosial untuk mengikuti perkembangan politik nasional. Penelitian ini bertujuan menelaah peran Instagram sebagai medium literasi politik bagi mahasiswa Indonesia yang berkuliah di luar negeri. Penelitian ini menggunakan metode kuantitatif deskriptif. Hasil menunjukkan bahwa penggunaan Instagram memiliki pengaruh yang signifikan dalam memperluas akses informasi dan menjaga keterhubungan mahasiswa dengan isu politik nasional. Namun, penggunaannya masih didominasi aktivitas konsumtif, sehingga pengaruhnya terhadap partisipasi politik aktif belum optimal. Dengan demikian, Instagram berperan dalam membangun kesadaran politik, meski belum sepenuhnya mendorong keterlibatan kritis.
Ekspresi Diri Gen Z melalui Fitur Posting Ulang Tiktok Chahya, Dhiyaa Riznieqia; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13565

Abstract

Fenomena meningkatnya penggunaan fitur posting ulang (repost) pada aplikasi TikTok menunjukkan adanya perubahan cara Generasi Z mengekspresikan diri di ruang digital. Penelitian ini bertujuan untuk menganalisis hubungan antara penggunaan fitur repost TikTok dengan ekspresi diri pada pengguna Generasi Z. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 103 responden yang merupakan pengguna aktif TikTok. Instrumen penelitian disusun berdasarkan skala Likert lima poin dan dianalisis menggunakan perangkat lunak SPSS dengan uji korelasi Pearson dan Spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang sangat kuat dan signifikan antara penggunaan fitur repost dan ekspresi diri (r = 0,882; p < 0,01). Analisis antarindikator juga menunjukkan bahwa aspek popularitas dan interaksi sosial merupakan faktor yang paling dominan dalam mendorong ekspresi diri pengguna. Temuan ini memperkuat teori Uses and Gratifications dan Self-Presentation, yang menjelaskan bahwa individu secara aktif memanfaatkan media sosial untuk memenuhi kebutuhan ekspresif dan membangun citra diri digital. Penelitian ini memberikan kontribusidalam memahami bagaimana fitur repost tidak hanya berfungsi sebagai alat berbagi ulang konten,tetapi juga sebagai media representasi identitas dan komunikasi simbolik di era media sosial partisipatif.
Strategi Brand Awareness Yoona Women dalam Mengoptimalisasikan Program Komunitas Wellness Yoona Squad Leader Zerlynda Ali; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7801

Abstract

This study aims to analyze the optimization of the Yoona Squad Leader wellness community program in strengthening the brand awareness of Yoona Women. The increasing awareness of feminine hygiene and the growing concern regarding the safety of menstrual products serve as the foundation of this research, considering that more than half of Indonesian women report irritation and discomfort related to conventional sanitary pad use (Manoppo, 2022; Putinah et al., 2020). In addition, laboratory findings by the Indonesian Consumers Foundation (YLKI, 2015) revealed traces of chlorine and dioxin in many commercial sanitary pads, indicating potential reproductive health risks. The study employed a descriptive qualitative approach through observation, interviews, and active participation in the marketing division of PT Yoona Digital Indonesia during August–December 2025. The findings show that the Yoona Squad Leader program effectively strengthens all stages of the 5A Customer Path—Awareness, Appeal, Ask, Act, and Advocate—as conceptualized in Marketing 5.0: Technology for Humanity (Kotler, Kartajaya, & Setiawan, 2021). Community-based engagement drives emotional bonding, advocacy behavior, and value-based loyalty through empathy-driven communication. This program successfully empowers women to become advocates for menstrual health awareness while reinforcing brand credibility and consumer trust. The study highlights the strategic importance of community-based marketing as a sustainable approach to building human-centered loyalty and enhancing brand equity in the digital wellness industry.
Co-Authors Adela Intan Andini Akmal Pijar Aradhana Aliya Salsabila Amalia Febriyani Amira Nursaidah Anggi Widia Khairunnisa Anggi Widya Khairunisa Azmy Deliana Putri Chahya, Dhiyaa Riznieqia Cintya Cintya Dhiyaa Riznieqia Chahya Dyla Fauza Rahmawati Enden Darjatul Enden Darjatul Ulya Faradita Putri Faradita Putri Al Rohman Hanania Adinda Hevi Novianti Ika Sartika Ika Yuliasari Khalila Zahra Khansa Deliylah Khoirunisa, Fathiya Leonard Dharmawan Maulina Dwi Handayani Muhamad Habibie Muhammad Aufa Abdul Hakim Nabhila Manisya Nabila Manisya Naura Ikbari Ramadhani Nayyara Alya Fazila Nazwa Rivie Azahra Novita Lestiani Nursya'ban, Hanifah R. Agni Najwa Madenda Raden Roro Fatimah Azzahra Aulia Raja Sulaiman Rici Tri Harpin Pranata Rifalia Gusmalina Sella Syahfillah Aishwasam Siti Rizka Aulia Siti Sakinah Suparman Syafitrie Pangestuti Syarifah Noor Zahwa Thabina Carissa Putri Zerlynda Ali Zhorif Febriansyah