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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmu Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora International Journal of Technology and Education Research J-CEKI
HUDI SANTOSO
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Monitoring Media Sosial KT&G SangSanguniv Indonesia untuk Meningkatkan Efektivitas Promosi Muhammad Aufa Abdul Hakim; Hudi Santoso
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1373

Abstract

Dunia bisnis di zaman modern membawa perubahan pesat dalam perkembangan teknologi untuk menyebarluaskan informasi melalui media sosial untuk menciptakan kesadaran merek. KT&G SangSanguniv Indonesia menggunakan media sosial sebagai sarana untuk melakukan promosi. Penelitian ini bertujuan untuk mengetahui aktivitas media monitoring media sosial KT&G SangSanguniv Indonesia untuk meningkatkan efektivitas promosi. Metode yang digunakan pada penelitian ini adalah dengan kualitatif-deskriptif dengan mengumpulkan data melalui observasi, wawancara dan studi literatur. Hasil dari penelitian ini adalah aktivitas media monitoring KT&G SangSanguniv Indonesia menggunakan car manual dengan fitur analytics dari masing-masing media sosial. Aktivitas media monitoring terdapat tiga tahapan yaitu pengumpulan data (data mining), analisis pemberitaan, dan pelaporan. Aktivitas media monitoring membantu KT&G SangSanguniv Indonesia dalam mengevaluasi dan memberikan rekomendasi untuk konten promosi mereka kedepannya.
Pengaruh Konten TikTok dan Motivasi Terhadap Minat Melamar Kerja Generasi Z di Trans Media Sosial Naura Ikbari Ramadhani; Hudi Santoso
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1374

Abstract

Penggunaan media sosial dalam proses rekrutmen menjadi strategi yang semakin umum dilakukan oleh sebuah perusahaan untuk menjangkau generasi muda, khususnya Generasi Z. Generasi ini dikenal memiliki keterikatan kuat dengan platform digital, salah satunya adalah TikTok. Penelitian ini bertujuan untuk menganalisis pengaruh konten TikTok dan motivasi terhadap minat melamar kerja pada Generasi Z di Trans Media Sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner secara daring kepada responden yang termasuk dalam kategori Generasi Z dan merupakan pengikut dari akun TikTok @transmedsos. Teknik pengambilan sampel dilakukan secara purposive sampling. Hasil analisis penelitian ini menunjukkan bahwa konten TikTok berpengaruh positif terhadap minat melamar kerja, sedangkan motivasi tidak menunjukkan adanya pengaruh yang signifikan. Penelitian ini menunjukkan paparan konten yang relevan dan informatif di TikTok lebih dominan yang ditunjukkan dengan (B = 0,705; p < 0,001) dalam membentuk minat Generasi Z untuk melamar pekerjaan dibandingkan dengan dorongan motivasi dari dalam diri individu. Penelitian ini menekankan pentingnya optimalisasi konten digital sebagai sarana informasi karir yang efektif dalam strategi rekrutmen perusahaan.
Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen Novita Lestiani; Hudi Santoso; Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1212

Abstract

The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya” in Le Minerale’s promotional content impacts consumer purchasing decisions. Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among 93 students from the Digital Communication and Media at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining 67% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore, effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value.
Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya Zerlynda Ali; Hudi Santoso; Suparman; Nabila Manisya; Anggi Widya Khairunisa; Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1218

Abstract

The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler & Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.
VRIO-Based Digital Communication Strategies to Enhance Brand Image at the Office of Notary & PPAT Putranto Nur Utomo: STRATEGI KOMUNIKASI DIGITAL BERBASIS VRIO DALAM MENINGKATKAN BRAND IMAGE DI KANTOR NOTARIS & PPAT PUTRANTO NUR UTOMO Faradita Putri Al Rohman; Hudi Santoso
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 5 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i5.6301

Abstract

This study explores the role of digital communication strategies in enhancing the brand image of Notary & PPAT Putranto Nur Utomo. In today’s digital era, the credibility of notarial services is not only determined by legal competence but also by how effectively offices manage communication, administration, and client interactions. The research applies a qualitative approach through direct participation, observation, interviews, and document analysis during an internship program. Data were analyzed using Keller’s Customer-Based Brand Equity (CBBE) model and the VRIO framework to evaluate how internal digital systems affect brand perception. The findings reveal that while the office demonstrates strong credibility in legal competence, its digital communication and administrative practices remain suboptimal. Challenges include non-standardized digital archives, inefficient internal communication, and incomplete staff identity formalization. These weaknesses impact professional perception despite positive assessments of legal services. The novelty of this study lies in its emphasis on internal digitalization as the foundation of brand image building, rather than relying solely on external marketing or social media presence. Strengthening standardized digital archives, structured communication systems, and staff professionalism is recommended to create a sustainable competitive advantage. Ultimately, this research contributes to the development of communication strategies for notary offices to achieve a modern, credible, and client-oriented image.
Co-Authors Adela Intan Andini Anggi Widia Khairunnisa Anggi Widya Khairunisa Azmy Deliana Putri Chandra, Cholen Lathining Sekar Dyla Fauza Rahmawati Faradita Putri Al Rohman Hevi Novianti Ika Yuliasari Khalila Zahra Muhammad Aufa Abdul Hakim Nabhila Manisya Nabila Manisya Naura Ikbari Ramadhani Novita Lestiani Rifalia Gusmalina Suparman Syafitrie Pangestuti Thabina Carissa Putri Zerlynda Ali