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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmu Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmiah Teknik Informatika dan Komunikasi International Journal of Technology and Education Research J-CEKI Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
HUDI SANTOSO
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Monitoring Media Sosial KT&G SangSanguniv Indonesia untuk Meningkatkan Efektivitas Promosi Muhammad Aufa Abdul Hakim; Hudi Santoso
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1373

Abstract

Dunia bisnis di zaman modern membawa perubahan pesat dalam perkembangan teknologi untuk menyebarluaskan informasi melalui media sosial untuk menciptakan kesadaran merek. KT&G SangSanguniv Indonesia menggunakan media sosial sebagai sarana untuk melakukan promosi. Penelitian ini bertujuan untuk mengetahui aktivitas media monitoring media sosial KT&G SangSanguniv Indonesia untuk meningkatkan efektivitas promosi. Metode yang digunakan pada penelitian ini adalah dengan kualitatif-deskriptif dengan mengumpulkan data melalui observasi, wawancara dan studi literatur. Hasil dari penelitian ini adalah aktivitas media monitoring KT&G SangSanguniv Indonesia menggunakan car manual dengan fitur analytics dari masing-masing media sosial. Aktivitas media monitoring terdapat tiga tahapan yaitu pengumpulan data (data mining), analisis pemberitaan, dan pelaporan. Aktivitas media monitoring membantu KT&G SangSanguniv Indonesia dalam mengevaluasi dan memberikan rekomendasi untuk konten promosi mereka kedepannya.
Pengaruh Konten TikTok dan Motivasi Terhadap Minat Melamar Kerja Generasi Z di Trans Media Sosial Naura Ikbari Ramadhani; Hudi Santoso
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1374

Abstract

Penggunaan media sosial dalam proses rekrutmen menjadi strategi yang semakin umum dilakukan oleh sebuah perusahaan untuk menjangkau generasi muda, khususnya Generasi Z. Generasi ini dikenal memiliki keterikatan kuat dengan platform digital, salah satunya adalah TikTok. Penelitian ini bertujuan untuk menganalisis pengaruh konten TikTok dan motivasi terhadap minat melamar kerja pada Generasi Z di Trans Media Sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner secara daring kepada responden yang termasuk dalam kategori Generasi Z dan merupakan pengikut dari akun TikTok @transmedsos. Teknik pengambilan sampel dilakukan secara purposive sampling. Hasil analisis penelitian ini menunjukkan bahwa konten TikTok berpengaruh positif terhadap minat melamar kerja, sedangkan motivasi tidak menunjukkan adanya pengaruh yang signifikan. Penelitian ini menunjukkan paparan konten yang relevan dan informatif di TikTok lebih dominan yang ditunjukkan dengan (B = 0,705; p < 0,001) dalam membentuk minat Generasi Z untuk melamar pekerjaan dibandingkan dengan dorongan motivasi dari dalam diri individu. Penelitian ini menekankan pentingnya optimalisasi konten digital sebagai sarana informasi karir yang efektif dalam strategi rekrutmen perusahaan.
Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen Novita Lestiani; Hudi Santoso; Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1212

Abstract

The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya” in Le Minerale’s promotional content impacts consumer purchasing decisions. Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among 93 students from the Digital Communication and Media at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining 67% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore, effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value.
Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya Zerlynda Ali; Hudi Santoso; Suparman; Nabila Manisya; Anggi Widya Khairunisa; Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1218

Abstract

The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler & Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.
VRIO-Based Digital Communication Strategies to Enhance Brand Image at the Office of Notary & PPAT Putranto Nur Utomo: STRATEGI KOMUNIKASI DIGITAL BERBASIS VRIO DALAM MENINGKATKAN BRAND IMAGE DI KANTOR NOTARIS & PPAT PUTRANTO NUR UTOMO Faradita Putri Al Rohman; Hudi Santoso
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 5 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i5.6301

Abstract

This study explores the role of digital communication strategies in enhancing the brand image of Notary & PPAT Putranto Nur Utomo. In today’s digital era, the credibility of notarial services is not only determined by legal competence but also by how effectively offices manage communication, administration, and client interactions. The research applies a qualitative approach through direct participation, observation, interviews, and document analysis during an internship program. Data were analyzed using Keller’s Customer-Based Brand Equity (CBBE) model and the VRIO framework to evaluate how internal digital systems affect brand perception. The findings reveal that while the office demonstrates strong credibility in legal competence, its digital communication and administrative practices remain suboptimal. Challenges include non-standardized digital archives, inefficient internal communication, and incomplete staff identity formalization. These weaknesses impact professional perception despite positive assessments of legal services. The novelty of this study lies in its emphasis on internal digitalization as the foundation of brand image building, rather than relying solely on external marketing or social media presence. Strengthening standardized digital archives, structured communication systems, and staff professionalism is recommended to create a sustainable competitive advantage. Ultimately, this research contributes to the development of communication strategies for notary offices to achieve a modern, credible, and client-oriented image.
Strategi Content Writer dalam Meningkatkan Awareness dan Minat Pebisnis terhadap HashMicro melalui Artikel Amalia Febriyani; Ika Sartika; Hudi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1025

Abstract

Digital technology plays an important role in improving the competitiveness of businesses. HashMicro, as an ERP software provider, utilizes content writer strategies as part of digital marketing to increase brand awareness and attract business people to their products. This research aims to analyze the content writer strategy implemented by HashMicro in the context of B2B marketing. The method used is descriptive qualitative, with data collection through in-depth interviews, observation, and analysis of published articles. Data were analyzed using the stages of reduction, presentation, and conclusion drawing. The results showed that HashMicro integrates the AIDA principle (Attention, Interest, Desire, Action) in its content writer strategy, with a focus on keyword research, the preparation of educational and emotional articles, and the use of attractive visuals to facilitate audience understanding. In addition, SEO-optimized article writing succeeded in increasing visibility and audience engagement, thus strengthening HashMicro's position in the digital market. This research provides insight into the effectiveness of content writer strategies in increasing brand awareness and interest of business audiences and provides recommendations for other companies in optimally utilizing content marketing.
Strategi Komunikasi Divisi Humas Kementerian dalam Negeri dalam Menanggapi Gelombang Demonstrasi Mahasiswa dan Masyarakat pada September 2025 Nazwa Rivie Azahra; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7233

Abstract

The study explores the communication strategy of the Public Relations Division of the Ministry of Home Affairs (Kemendagri) in responding to the wave of student and community demonstrations in early September 2025. This research aims to identify the strategic approach and challenges faced by the division in managing public communication during a national socio-political crisis. Using a qualitative descriptive method through observation, participation, and in-depth interviews with two informants from the division, the study reveals that Kemendagri’s communication strategy emphasized transparency, cross-institutional coordination, and the empowerment of local governments to maintain stability. The division also adopted multi-channel communication, including social media, press releases, and press conferences, ensuring message consistency and public reassurance. However, several challenges were identified, such as the sensitivity of political issues, the spread of misinformation and hoaxes, limited human resources, and the suboptimal implementation of two-way communication. The findings indicate that public communication during a crisis requires accuracy, empathy, and collaboration across institutions. This study implies that strengthening transparency, enhancing crisis communication skills, and improving digital responsiveness are essential for the Ministry’s public relations performance in future crises.
Pengelolaan Instagram @Pemkotbogor Sebagai Media Komunikasi Digital Publik oleh Humas Sekretariat Daerah Kota Bogor Aliya Salsabila; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7349

Abstract

The Regional Secretariat of Bogor City, through the Protocol and Leadership Communication Division (Prokompim), utilizes social media as a medium for public communication, focusing on the Instagram account @pemkotbogor. This study aims to analyze how the account is managed as a communication medium by the Public Relations Division and to identify the communication model applied using the Circular Model of SoMe for Social Communications (Share, Optimize, Manage, Engage). Using a qualitative descriptive method with interviews, observations, and literature studies, the research found that @pemkotbogor is managed systematically through information sharing, content optimization, account management, and public engagement. The implementation of this model has made Instagram an effective platform for disseminating government policies, promoting official activities, and strengthening the city government's positive image. Overall, the account’s management has been effective and supports two-way communication between the government and the public, though improvements are still needed in real-time interaction and creative content development to enhance engagement.
Strategi Komunikasi L-Men terhadap Komunitas Affiliate L-Men Creator Crew dalam Meningkatkan Brand Awareness Raden Roro Fatimah Azzahra Aulia; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7434

Abstract

This study examines the communication strategy of PT Nutrifood Indonesia through the L-Men Creator Crew (LCC) program as an implementation of the Integrated Marketing Communication (IMC) theory within the context of digital affiliate marketing. The research background stems from the shifting marketing landscape toward collaboration with content creators as a means to build authentic relationships and enhance brand awareness. The purpose of this study is to analyze how L-Men’s communication strategy is integrated across various IMC elements, including advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that L-Men successfully established an effective two-way communication system with its affiliate community through a community-based approach, personalized guidance, and consistent promotional support. The integration of messages across digital channels creates synergy that strengthens the brand image as an active, inspiring, and relevant brand for the younger generation. The implications of this study emphasize the importance of implementing IMC that focuses on long-term relationships and community collaboration in contemporary digital communication strategies.
Interaktivitas Fitur Instagram Story terhadap Pola Komunikasi Mahasiswa Universitas Telkom Nursya'ban, Hanifah; Hudi Santoso; Leonard Dharmawan
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 6 (2025): EduTIK : Desember 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi komunikasi telah mengubah pola komunikasi, khususnya di kalangan generasi muda. Penelitian kuantitatif ini bertujuan untuk menguji signifikansi pengaruh Interaktivitas Fitur Instagram Story terhadap Pola Komunikasi Mahasiswa di Universitas Telkom. Penelitian ini dijustifikasi oleh kerangka teori Social Media Affordancesdan Networked Individualism, yang menganalisis spesifik platform memediasi perubahan pada struktur interaksi sosial. Data dikumpulkan melalui survei dan instrumen penelitian telah diverifikasi validitas, reliabilitas, serta memenuhi asumsi klasik. Hasil analisis menunjukkan adanya pengaruh yang signifikan dan positif dari variabel interaktivitas fitur Instagram Story terhadap Pola Komunikasi Mahasiswa. Temuan ini menegaskan bahwa fitur-fitur interaktif Instagram Story berfungsi sebagai affordances yang secara aktif mendorong visibilitas dan asosiasi, sehingga menjadi katalis utama dalam pembentukan perilaku komunikasi. Dampaknya, pola komunikasi mahasiswa bergeser dari model linear konvensionalmenuju struktur yang lebih fleksibel, individual, dan berbasis jaringan.
Co-Authors Adela Intan Andini Aliya Salsabila Amalia Febriyani Anggi Widia Khairunnisa Anggi Widya Khairunisa Azmy Deliana Putri Chandra, Cholen Lathining Sekar Dyla Fauza Rahmawati Faradita Putri Al Rohman Hevi Novianti Ika Sartika Ika Yuliasari Khalila Zahra Leonard Dharmawan Muhammad Aufa Abdul Hakim Nabhila Manisya Nabila Manisya Naura Ikbari Ramadhani Nazwa Rivie Azahra Novita Lestiani Nursya'ban, Hanifah Raden Roro Fatimah Azzahra Aulia Rifalia Gusmalina Suparman Syafitrie Pangestuti Thabina Carissa Putri Zerlynda Ali