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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Edunomika (JIE) Jurnal Impresi Indonesia Income: Innovation Of Economics And Management Jurnal Manajemen Perhotelan Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Susilo, Clarissa Listya
Universitas Ciputra Surabaya
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Perceived Authenticity, Past Experience, dan Destination Image Terhadap Revisit Intention pada Festival Ogoh-Ogoh di Bali Maria Jessica Setiawan; Clarissa Listya Susilo
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7822

Abstract

Festival Ogoh-Ogoh di Bali merupakan atraksi budaya tahunan yang semakin populer di kalangan wisatawan, namun tingkat kunjungan ulang masih menjadi tantangan dalam pengelolaan pariwisata berkelanjutan.  Penelitian ini bertujuan untuk menganalisis pengaruh perceived authenticity, past experience, dan destination image terhadap revisit intention wisatawan pada Festival Ogoh-Ogoh di Bali. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory research dan data dikumpulkan melalui kuesioner online kepada wisatawan domestik yang pernah menghadiri festival dalam satu tahun terakhir. Analisis dilakukan menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa perceived authenticity, past experience, dan destination image berpengaruh positif dan signifikan terhadap revisit intention. Variabel perceived authenticity menjadi yang paling dominan, diikuti oleh destination image dan past experience. Secara simultan, ketiga variabel independen mampu menjelaskan revisit intention sebesar 43%, menunjukkan model penelitian memiliki relevansi prediktif sedang. Temuan ini menegaskan bahwa menjaga keaslian budaya, meningkatkan pengalaman wisatawan, serta memperkuat citra Bali sebagai destinasi budaya penting untuk mendorong kunjungan ulang wisatawan.
The Influence of Service Quality, Price Congruence, and Product Innovation on Customer Satisfaction at WCB Coffee Shop Nony Kezia Marchyta; Joshua Ryan Suhianto; Clarissa Listya Susilo
INCOME: Innovation of Economics and Management Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v6i1.7194

Abstract

Purpose – This study aims to examine how service quality, price congruence, and product innovation contribute to customer satisfaction at WCB Coffee Shop in Central Java, particularly in the context of declining weekend sales, escalating competition, and inconsistent empirical evidence regarding the role of product innovation. Design/methodology/approach – This research employs a quantitative framework. Data were collected from 100 respondents selected through purposive sampling, and the empirical analysis was conducted using multiple linear regression. Finding/Results – Service quality and price congruence exert a significant and positive influence on customer satisfaction, confirming them as the principal drivers of consumer satisfaction. In contrast, product innovation does not show a statistically significant effect, suggesting that patrons prioritize the authenticity of coffee taste over novelty. Together, these three predictors account for 32.6% of the variance in customer satisfaction (R² = 0.326), indicating that other external determinants also play a meaningful role. Originality/Value – This study highlights that in a small-city coffee shop setting, consistent service delivery and fair pricing are more decisive levers of customer satisfaction than product innovation. The findings offer practical guidance for comparable businesses to optimize resource allocation and strategic focus.
Co-Authors Adrie Oktavio Felyna Taralyn Joshua Ryan Suhianto Juliana, Angel Maria Jessica Setiawan Nathalia Chandra Nony Kezia Marchyta Nurwijayanti Oey Rachel Cathleen Wijaya Rizki Adityaji Susanto, Agustinus Willi Thomas Stefanus Kaihatu Utomo, Hendra Verina Wijaya Wijaya, Evan