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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Impresi Indonesia Income: Innovation Of Economics And Management Jurnal Manajemen Perhotelan Journal of Management and Administration Provision Journal of Tourism, Culinary, and Entrepreneurship (JTCE) JPLED
Susilo, Clarissa
Universitas Ciputra Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND BRAND TRUST TOWARD CONSUMER’S INTENTION TO BUY IN TIKET.COM WITH E-WOM AS A MODERATING VARIABLE Oey Rachel Cathleen Wijaya; Clarissa Listya Susilo
Bahasa Indonesia Vol 1 No 1 (2021): APRIL 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i1.1797

Abstract

The growing number of online travel agent in Indonesia, pushed tiket.com to compete in increasing its application brand performance and consumer’s perception. This research uses a quantitative method to test the hypothesis regarding Technology Acceptance Model and Brand Trust with E-WOM as a moderating variable. The population of this research is Indonesian consumer that had ever want or made a purchase in tiket.com. The sampling technique used in this research is non-probability sampling method with 110 as its number of respondents. This research used Hierarchical Regression Analysis as its data analysis technique. Based on the test that was done, the results showed that technology acceptance model had a positive and significant effect towards consumer’s intention to buy and brand trust had a positive and significant effect towards consumer’s intention to buy. The result also showed that e-WOM as a moderating variable has a positive but insignificant effect in the relationship between brand trust and consumer’s intention to buy, which means e-WOM as a moderating variable has a strengthening effect although the effect is insignificant in the relationship between brand trust and consumer’s intention to buy in tiket.com.
Pengaruh Experiencescape dan Service Quality (Servqual) Terhadap Revisit Intention Pada Tamu di Hotel Aloft Bali Kuta Dengan Satisfaction Sebagai Variabel Mediasi Nathalia Chandra; Clarissa Listya Susilo
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7821

Abstract

Dalam industri perhotelan yang kompetitif, khususnya di destinasi wisata unggulan seperti Bali, mendorong tamu untuk kembali menginap menjadi tantangan utama bagi hotel. Penelitian ini bertujuan untuk menganalisis pengaruh experiences cape dan service quality terhadap revisit intention tamu Hotel Aloft Bali Kuta dengan satisfaction sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Populasi penelitian adalah tamu yang pernah menginap di Hotel Aloft Bali Kuta dalam dua tahun terakhir, dengan jumlah sampel sebanyak 170 responden yang ditentukan menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner daring menggunakan Google Form dan dianalisis dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa experiencescape dan service quality tidak berpengaruh signifikan secara langsung terhadap revisit intention. Namun, satisfaction berpengaruh positif dan signifikan terhadap revisit intention. Selain itu, experiencescape dan service quality terbukti berpengaruh positif dan signifikan terhadap satisfaction. Hasil pengujian mediasi menunjukkan bahwa satisfaction mampu memediasi secara signifikan hubungan antara experiencescape dan revisit intention, serta hubungan antara service quality dan revisit intention. Temuan ini menunjukkan bahwa kepuasan tamu menjadi faktor kunci dalam membentuk niat kunjungan ulang. Oleh karena itu, peningkatan kualitas pengalaman lingkungan hotel dan kualitas layanan perlu diarahkan untuk menciptakan kepuasan yang lebih kuat agar dapat mendorong tamu untuk kembali menginap di Hotel Aloft Bali Kuta.
Pengaruh Perceived Authenticity, Past Experience, dan Destination Image Terhadap Revisit Intention pada Festival Ogoh-Ogoh di Bali Maria Jessica Setiawan; Clarissa Listya Susilo
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7822

Abstract

Festival Ogoh-Ogoh di Bali merupakan atraksi budaya tahunan yang semakin populer di kalangan wisatawan, namun tingkat kunjungan ulang masih menjadi tantangan dalam pengelolaan pariwisata berkelanjutan.  Penelitian ini bertujuan untuk menganalisis pengaruh perceived authenticity, past experience, dan destination image terhadap revisit intention wisatawan pada Festival Ogoh-Ogoh di Bali. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory research dan data dikumpulkan melalui kuesioner online kepada wisatawan domestik yang pernah menghadiri festival dalam satu tahun terakhir. Analisis dilakukan menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa perceived authenticity, past experience, dan destination image berpengaruh positif dan signifikan terhadap revisit intention. Variabel perceived authenticity menjadi yang paling dominan, diikuti oleh destination image dan past experience. Secara simultan, ketiga variabel independen mampu menjelaskan revisit intention sebesar 43%, menunjukkan model penelitian memiliki relevansi prediktif sedang. Temuan ini menegaskan bahwa menjaga keaslian budaya, meningkatkan pengalaman wisatawan, serta memperkuat citra Bali sebagai destinasi budaya penting untuk mendorong kunjungan ulang wisatawan.
Organizational Effectiveness of Family Firms in Java Island: The Role of Family Essence and Socioemotional Wealth Nony Kezia Marchyta; Anna Safira; Clarissa Listya Susilo; Agoes Tinus Lis Indrianto
Journal of Practice Learning and Educational Development Vol. 6 No. 1 (2026): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i1.991

Abstract

The influence of socioemotional wealth in the family business is substantial, but conflicting findings exist. Furthermore, there is a lack of research addressing it in the family business at Java Island. The research aims to analyze the relationship between family essence, socioemotional wealth, and organizational effectiveness in family businesses at Java Island. This quantitative research used a purposive sampling technique for data collection by distributing questionnaires to owners, successors, or management of family businesses in Java Island. The hypotheses were tested using Partial Least Square. The results indicate that family essence positively influences socioemotional wealth and organizational effectiveness, while socioemotional wealth positively influences organizational effectiveness. This study helps family businesses improve organizational effectiveness by identifying family essence and socioemotional wealth as essential variables to focus on. They can increase organizational effectiveness by forming a strategy based on strengthening family essence and socioemotional wealth.
The Influence of Service Quality, Price Congruence, and Product Innovation on Customer Satisfaction at WCB Coffee Shop Nony Kezia Marchyta; Joshua Ryan Suhianto; Clarissa Listya Susilo
INCOME: Innovation of Economics and Management Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v6i1.7194

Abstract

Purpose – This study aims to examine how service quality, price congruence, and product innovation contribute to customer satisfaction at WCB Coffee Shop in Central Java, particularly in the context of declining weekend sales, escalating competition, and inconsistent empirical evidence regarding the role of product innovation. Design/methodology/approach – This research employs a quantitative framework. Data were collected from 100 respondents selected through purposive sampling, and the empirical analysis was conducted using multiple linear regression. Finding/Results – Service quality and price congruence exert a significant and positive influence on customer satisfaction, confirming them as the principal drivers of consumer satisfaction. In contrast, product innovation does not show a statistically significant effect, suggesting that patrons prioritize the authenticity of coffee taste over novelty. Together, these three predictors account for 32.6% of the variance in customer satisfaction (R² = 0.326), indicating that other external determinants also play a meaningful role. Originality/Value – This study highlights that in a small-city coffee shop setting, consistent service delivery and fair pricing are more decisive levers of customer satisfaction than product innovation. The findings offer practical guidance for comparable businesses to optimize resource allocation and strategic focus.
Co-Authors Adrie Oktavio Agoes Tinus Lis Indrianto Anna Safira Felyna Taralyn Fenny Natasya Joshua Ryan Suhianto Juliana, Angel Maria Jessica Setiawan Nathalia Chandra Nony Kezia Marchyta Nony Kezia Marchyta Nurwijayanti Oey Rachel Cathleen Wijaya Rizki Adityaji Susanto, Agustinus Willi Thomas Stefanus Kaihatu Utomo, Hendra Verina Wijaya Wijaya, Evan