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All Journal CIVED (Journal of Civil Engineering and Vocational Education) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIKA45 Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Garina Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
AGUS SUSANTI
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Bauran Pemasaran (7P) Terhadap Kepuasan Pelanggan Pada Salon Murti Jepara Agus Susanti
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.1556

Abstract

Salon Murti is a beauty salon located in Guyangan Village, RT 1 RW 5, South District, Kamdowo Field, Bangsri District, Jepara Regency, Central Java. Salon Murti has a line of business: beauty salon, hair care, facial care and bridal make-up. Mrs. Sri Murti is the owner of Salon Murti. Salon Murti, even though it is located in a village, can develop rapidly. The development of the bridal makeup studio and beauty salon is supported by Mrs. Sri Murti's ability to develop salons using the Marketing Mix (7P) marketing strategy, namely product, price, place, promotion, people or HR. (People), Physical appearance (Physical Evidence), 2 Process (Process) in providing satisfaction to customers. Mrs. Murti always tries to develop her salon business, including by developing a place. Salon Murti is trying to develop its product services by opening a beauty salon service business, hair care, facial care and bridal make-up. The place is developed for the convenience of customers. Both for waiting rooms and treatment rooms, Salon Murti The aim of this research is to test and analyze the effect of the marketing mix (7P) on customer satisfaction at Salon Murti Jepara.
Pengaruh Kreativitas, Inovasi dan Ekspektasi Pendapatan terhadap Minat Berwirausaha Mahasiswa : (Studi Kasus Akademi Kesejahteraan Sosial Ibu Kartini) Agus Susanti
Garina Vol. 17 No. 1 (2025): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v17i1.271

Abstract

This study aims to determine the effect of creativity, innovation, and income expectations on the entrepreneurial interest of students at the Ibu Kartini Social Welfare Academy (AKS). The approach used is quantitative, with data collection techniques through questionnaires distributed to all students in semesters IV, VI, and VIII who have taken entrepreneurship courses, with a total number of respondents of 94 people (using census techniques). The data were analyzed using multiple linear regression analysis with the help of SPSS version 20. The results showed that the three independent variables (creativity, innovation, and income expectations) simultaneously had a significant effect on students' interest in entrepreneurship. However, partially, the income expectation variable had the most dominant effect on interest in entrepreneurship. The conclusion of this study shows that the expectation of higher income is the main motivation for students to enter the world of entrepreneurship. Therefore, strategies to increase entrepreneurial interest need to be focused on increasing students' understanding of the potential income in entrepreneurial activities as well as providing real facilities and support from the campus and external parties.
Pembuatan Minyak Aromaterapi dari Bunga Soka untuk Peluang Berwirausaha Melina Wati; Agus Susanti; Nurulisma Saputri
Garina Vol. 17 No. 1 (2025): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v17i1.273

Abstract

Apart from being a living fence, the benefits of the soka plant are that the flowers can be used as a relatively cheap aromatherapy ingredient because the soka plant is easy to find, especially on the side of the road, and has a fragrance almost like ylang-ylang flowers. Data collection uses Observation, Literature, Experimentation, Documentation, Interviews, Questionnaires, and data analysis uses descriptive qualitative methods. The results of the sensory test assessment of aspects of color, texture, aroma and ease of use, as many as 3 expert validators preferred experimental product 3 with a total rating of 17 (very suitable). The results of the public test showed that people's acceptance was at the highest level of liking in experiment 3 with a total average with color aspects of 4.123 which means like it, texture 3.775 which means quite like it, aroma 4.4 which means like it, ease of use 4.65 which means like it , and a pack of 4,825 which means likes, so that it can become an entrepreneurial opportunity. The conclusion from research on the use of soka flowers is that the resulting aromatherapy oil can be used as a mixture in aromatherapy candles, used in reed diffusers, humidifiers and aromatherapy furnaces. And from the results of research on the use of soka flowers to make aromatherapy oil, it is hoped that it can later be used as other forms of aromatherapy such as candles and soap, and can be developed for further research.
Pemanfaatan Limbah Botol Plastik untuk Pembuatan Buket Bunga sebagai Peluang Berwirausaha Dea Ayuk Septiani; Agus Susanti; Sofia Daniati
Garina Vol. 17 No. 1 (2025): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v17i1.274

Abstract

Plastic bottle waste is a leftover material that is no longer used from human activities. Flower bouquet has become one of the necessities, especially for teenagers to adults. Comparison of the price of a bouquet of real flowers and artificial flowers is quite expensive, making a bouquet of flowers from plastic bottle waste a new innovation. The purpose of this study was to determine the process of making a flower bouquet, determine product validation, determine the public acceptance of the product, and determine the comparison of the price of production costs of a flower bouquet of plastic bottle waste, real flowers, and artificial flowers. This research uses the methods of observation, literature, experimentation, documentation, interviews, and questionnaires. The process of making a bouquet consists of the preparation of tools and materials, and manufacturing steps starting from bottle selection, bottle cleaning, bottle formation according to flower patterns, pattern assembly, application of color paint, glitter, and clear paint. Making a flower bouquet from plastic bottle waste was carried out through three experiments. The results of the validation test to 3 expert validators based on the assessment of shape, color, appearance, circuit patterns, and color combinations that obtained decent results were the products in the third experiment with a score of 15. The results of the public test to 34 respondents on the public acceptance of the products in the third experiment based on aspects of shape, color, appearance, circuit patterns, and color combinations were very like (score 3). So that the product in the third experiment was accepted by the community. So that the product in the third experiment is accepted by the public and has the potential to become a business opportunity. We recommend that craftsmen streamline time in the manufacturing process and use gloves to avoid droplets of wax glue and cuts due to cutters or sharp bottle parts.
Pelatihan Penerapan Lingkungan Kerja Bersih dan Aman, Sesuai Prinsip Keselamatan dan Kesehatan Kerja (K3) untuk Meningkatkan Usaha Massage dan Lulur Agus Susanti
ABDI KARYA : Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Agustus: ABDI KARYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/abdikarya.v2i2.292

Abstract

The training program on implementing a clean and safe work environment, based on Occupational Safety and Health (OSH) principles, is a crucial initiative aimed at enhancing service quality in the massage and body scrub industry. Conducted in collaboration with Mardi Utomo Social Service Institution, this training is part of a community service program designed to educate participants on creating a hygienic and OSH-compliant workplace. The primary objective of this program is to equip participants with both theoretical knowledge and practical skills in maintaining a safe, clean, and health-conscious work environment. Adhering to OSH principles plays a vital role in mitigating workplace hazards, improving service quality, and ensuring customer satisfaction. By fostering a hygienic and secure setting, this training aims to reduce work-related risks and enhance the overall comfort and safety of clients. The training methodology involved a combination of interactive lectures, group discussions, Q&A sessions, and periodic evaluations, which contributed to a deeper understanding of the significance of OSH among the participants. The outcomes of the training demonstrated an increase in participants' awareness of OSH's importance, as well as positive changes in their behaviors towards cleanliness and safety practices. These behavioral adjustments are expected to establish a more professional and responsible work culture, ultimately increasing customer confidence in the services provided. With the implementation of these OSH standards, the massage and body scrub industry can continue to thrive, ensuring long-term sustainability. By fostering a work environment that adheres to health and safety guidelines, businesses in this sector can improve service quality, attract more clients, and ensure the well-being of both employees and customers.
Pembuatan Bulu Mata Fantasi dari Serat Daun Lidah Mertua untuk Peluang Berwirausaha Putri Yuliana Angelika; Agus Susanti; Sofia Daniat
Garina Vol. 17 No. 2 (2025): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v17i2.328

Abstract

Fantasy eyelashes are eyelashes that are used to add an accent of beauty to fantasy eye makeup. Currently, fantasy eyelashes are rarely sold on the market, and most of them are relatively expensive with simple designs. The scarcity of fantasy eyelashes at relatively high prices has led the author to innovate by utilizing mother-in-law's tongue leaf fibers as the basic material for making fantasy eyelashes. The research aims to simplify the search for fantasy eyelashes needed by the public at an affordable price while using natural materials that minimize the risk of irritation, thereby presenting an entrepreneurial opportunity. The natural material used is the mother-in-law's tongue plant. This plant is an environmentally friendly ornamental plant that is easily found in the author's surroundings, highly beneficial for health as it filters toxins and air pollution, and has high economic value. This research employs observation, literature review, experimentation, documentation, and questionnaires. The author uses descriptive qualitative analysis, presenting research results in narrative form using words and sentences. The author offers a price of Rp. 35,000 per pair, which is competitive with market prices for fantasy eyelashes. Product validation was conducted through sensory testing with three expert validators, covering aspects such as texture, shape, neatness, and a rating of 15 in the “very suitable” category. The level of preference was assessed through a preference test with 60 respondents, covering statements 1 to 8, with results ranging from 241 to 300 indicating “very liked.” This study concludes that fantasy eyelashes made from mother-in-law's tongue leaves can compete and are favored by makeup artists and practitioners. 
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Salon Natayu Agus Susanti
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.8423

Abstract

This study aims to determine the influence of price, product quality, and service quality on customer satisfaction at Salon Natayu. The approach used was quantitative, with data collection techniques through questionnaires distributed to Salon Natayu customers, with a total of 53 respondents (using census techniques). The data were analyzed using multiple linear regression analysis with the help of SPSS version 20. The results of the study show that the three independent variables (price, product quality, and service quality) simultaneously have a positive effect on customer satisfaction. However, partially, the price variable has the most dominant influence on customer satisfaction. The conclusion of this study shows that price is the most influential factor on customer satisfaction, followed by service quality, while product quality has the least influence. These findings indicate that a competitive pricing strategy is a crucial aspect for Salon Natayu in maintaining and improving customer satisfaction. In addition, continuous improvement of service quality is also necessary to create a better customer experience. This research is expected to be a reference for salon managers in formulating more effective marketing strategies as well as for future research that examines the factors that affect customer satisfaction in the beauty services industry.
Pembuatan Headpiece dengan Kombinasi Clay untuk Peluang Berwirausaha Wanda Vera Lestari; Agus Susanti; Sofia Daniati
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.8426

Abstract

Headpiece is an accessory worn on the head to beautify the appearance. The author uses observation, literature, experiments, documentation, and questionnaire methods. The author conducted a qualitative descriptive data analysis by presenting it in the form of a narrative using words or sentences. The author conducted experiments with stages, namely preparing materials and tools, forming flower patterns, arranging flower petals, arranging flowers and beads, applying glitter, applying resin, drying resin, arranging flowers and beads on a wire headband. The author offers a price of IDR 57,500 per headpiece, which is a relatively cheaper price compared to headpieces made of beaded flowers. Product validation was tested through sensory tests on 3 expert validators and obtained a total value of 57, which is included in the very feasible category, while the level of preference according to 30 respondents for clay headpiece products received a value of 119-150 which is included in the very preferred category. Based on the results of research and experiments on making headpieces from a combination of clay for entrepreneurial opportunities, it is hoped that in the future there will be more variations in headpiece types, improve the quality of headpieces, increase the variety of flower shapes and marketing strategies.
Pemberdayaan Ibu – Ibu Rumah Tangga dalam Kewirausahaan Keluarga Melalui Usaha Rumahan Agus Susanti
ABDI KARYA : Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): Februari: ABDI KARYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/abdikarya.v3i1.357

Abstract

This Community Service Program (PKM) aims to strengthen the role of housewives who are members of Dasa Wisma groups in family entrepreneurship through the development of home-based businesses The program partners were the Teratai 2 Dasa Wisma women group located in Taman Puri Sartika Housing Complex, RT 05 RW 12, Semarang City, consisting of 17 participants. The main problems faced by the partners included limited entrepreneurial knowledge, low utilization of home-based business potential, and suboptimal management of family businesses. The implementation methods included counseling, training, discussions, and simple mentoring related to family entrepreneurship concepts, identification of business opportunities, and management of home-based businesses. The results of the program showed an improvement in participants’ understanding of family entrepreneurship, increased entrepreneurial motivation, and the emergence of various home-based business ideas with the potential to be independently developed. This community service program is expected to serve as an initial step in encouraging family economic independence through the active role of housewives.
Co-Authors Alvi Rizqia Anggraini Oktapia Ari Fatikhatuz Zulva Cintya Nabilah Mulida Dea Ayuk Septiani Dea Rahajeng Taufik Diah Ayu Maulina Emiziana Hanida Asma Nafi’ah Irene Elda Puspita Kuswidyaningrum N.J Kuswidyaningrum Naharina Jannati Kuswidyaningrum NJ4 Lailatun Nasikhah Martina Dwi Meila Rahmawati Melina Wati Nurulisma Saputri Oktaviani Oktaviani Putri Yuliana Angelika Qoirunisa Sekar Pratiwi Rafika Suryawati Risma Putri Widya Sari Sefira Maharani Sofia Daniat Sofia Daniati Tania Dewi Ariyanti Tiara Irawati Vira Alya Hermawan Wanda Vera Lestari Widiati Alifah