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STRATEGI CUSTOMER RELATIONS DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA HOTEL DYAN GRAHA PEKANBARU ATIKA, RISMA DIAN; ", NURJANAH
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Hotel is an industry engaged in the field of specialty services, where the services are crucial to giving satisfaction to customers. The growth of new hotels makes these hotels and more aggressively to improve service quality in order to satisfy customer expectations. Creation of customer satisfaction and will deliver benefits to both the hotel 's reputation in the eyes of customers and also the profits from the hotel will increase. Based on the explanation above, the problem in this research is how customer relations strategy to improve customer satisfaction Hotel Dyan Graha Pekanbaru .This study used qualitative research methods and data collection techniques are participating observation, interviews and documentation. Once data is collected, the authors use an interactive model of data analysis proposed by Miles and Huberman. According to this model ,there are three types of analysis, namely data reduction, data display and conclusion drawing or verification and data collection activities it is a cyclical and interactive. The final stage of this analysis is the examination of the validity of the data entered .From the research that has been done, there is a series of processes in determining the strategy situation analysis, program planning, action and communication and evaluation. While the strategies used to improve customer satisfaction is the family gathering, social programs responsibility and promotion programs. Furthermore, the authors found several factors according to customer relations strategy strengths SWOT analysis such as hotel competition, competitive prices, complete lack of facilities and services that are less satisfactory. While the weakness factor are the promo offer, promotion through the media , means of communication, co-operation with other companies, and locations .Keyword : strategy, customer relations, customer relations strategy ,customer statisfaction
OPINI MAHASISWA TERHADAP PELAKSANAAN KULIAH KERJA NYATA (KUKERTA) DI UNIVERSITAS RIAU Lani, Ori Permata; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Field Work Experience (Kukerta) is intrakurikuler program with the main objective to provide education to students. The students of Field Work Experience (Kukerta) as a study conducted in the midst of the scientific community to implement possessed by every student of various disciplines, can then be applied in the middle of society. One of the institutions that implement activities Field Work Experience (Kukerta) is the University of Riau. The results showed that the student’s opinions is different, some refuse and support the implementation of Kukerta. The student’s opinions have mutual balance between supporting and rejecting.Key word : Communication, Opinion, Field Work Experience (Kukerta)
STRATEGI KOMUNIKASI KOMISI PEMILIHAN UMUM (KPU) KOTA PEKANBARU DALAM MENSOSIALISASIKAN PEMILIHAN UMUM 2014 Julia, Rafika; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Based on data from the General Election Commission (KPU) Riau province, the level of participation community in the city of Pekanbaru only reached 55.64% of the total number of people registered in Pekanbaru city DPT. The purpose of this study to determine the strategy, target recognition media selection strategy, objectives and strategy evaluation strategy roles message communicator that is used by the General Elections Commission (KPU) Pekanbaru. The research used a qualitative descriptive methods and data are grouped based on the fact collected by field observation, maintenance and documentation. Informants in this research was 12 people were taken by purposive sampling technique. Interactive data analysis model that use the results of the research are described in the data analysis and checking the validity of the data that the researchers use participatory techniques and triangulation. The results showed that the communication from the Commission concerning the introduction of Pekanbaru, the whole community Pekanbaru registered as voters and target to target position is divided into five segments are strategic voters, religious groups, women's groups, people with disabilities and marginalized groups. After the election of the media are divided into groups and the media, so the media all levels of society can achieve. The content of the message delivered by the election of Pekanbaru is the message compelling, educational and informative. In doing a variety of activities for the 2014 election socialize, Pekanbaru election commission not only work, but formed a team Relationship electoral commission as supported from Pekanbaru to disseminate to the public the 2014 election on the basis of each segment. Communication Strategies that the Commission in Pekanbaru, was very effective visible from the increasing participation of 7% compared to the previous period.Keyword: strategy, communication, socialize
STRATEGI KOMUNIKASI PEMASARAN KAFE KOPMIL PING 2 U PEKANBARU DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN Khomsa, Fajrin Al; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Café Kopmil Ping 2 U is one of the cafes in Pekanbaru which was established in 2012 with their menu mainstay Coffee Milo. This cafe consumers continues to increase every year. With a variety of marketing communications strategy used, this café is managed to maintain the existence of consumers to repurchase and to establish good relations with the company. The purpose of this study is to determine how the marketing communication strategy of cafe Kopmil Ping 2 U in maintaining customer loyalty. This study uses descriptive qualitative research method to describe the state of the subject or object of the research. This study uses a model of interactive data analysis Miles and Hubermen , using a technique that checks the validity of the data through the extension of participation and triangulation. The subject of this research is the owner of cafe Kopmil Ping 2 U, the employees, Ambassador of Kopmil 2014 and fixed consumers. The subjects were selected using purposive sampling technique where the researcher determines their own subjects which were selected because of certain considerations. The results showed that the cafe Kopmil Ping 2 U has done a marketing communications strategy to retain customer loyalty. Steps taken are to establish the audience with mass promotion and market segmentation, establish communication objectives by building awareness, build knowledge, make consumers like the product, making consumers believe them, until finally they decide to buy, designing order by determining the content of the order, structure of the order , order format and determine the source of the order. This cafe also determines the communication channel to order by using interpersonal and impersonal channels, as well as determine aspects of consumer.Key word: marketing communication strategy, customer loyalty
ROLE COASTUMER SERVICE PT. BANK DANAMON PROVIDE SERVICE TO CUSTOMERS Hardani, Ninda; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Bank Danamon Pekanbaru is the bank engaged in banking goods and services that always seeks to prioritize the satisfaction of its customers. The employee on duty and deal directly with the customer in providing services commonly known as customer service that are required to have the ability to serve customers accurately and quickly and have good communication skills. The purpose of this study was to determine the role of customer service as a receptionist, Deskman, salesman, customer relation officer, and communicators in providing services to customers.This study used qualitative research methods. In this case the researchers used purposive sampling technique to sample customer service. The sample set 2 costumer service. While the sample from the customer to use accidental sampling technique. Informants were used for the customer as much as 4 people. In collecting the data, researchers use interviewing techniques, observation. By using key informants as sources of information.The results show is the role of customer service as recepcionis, deskman, customer relation officer, communicators in providing services to customers is to serve quickly and accurately and have a good knowledge and ability, understand the needs of customers, responsible to each customer from start to finish, guarantees the confidentiality of any transaction and provide confidence to customers.Key Words : The role of customer service,service
MAKNA SIMBOLIK UPACARA MANGONGKAL HOLI BAGI MASYARAKAT BATAK TOBA DI DESA SIMANINDO KECAMATAN SIMANINDO KABUPATEN SAMOSIR PROVINSI SUMATERA UTARA Putri, Fransiska Dessy; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Mangongkal holi is digging up bones deceased, which is the cultural heritage of the batak toba. In the caremony there mangongkal holi aspects rich symbolic meaning. The study aims to determine the meaning of inferensial, meaning significance, and meaning intensional.This study used a qualitative descriptive method of data collection techniques of observation, interviews, and dokumentansi. The data obtained are then processed to be reduced, resulting conclusions are presented to the public. Informants in this study were four based on purposive sampling method that researchers use. As for the examination of the validity of the data the researcher used the extension of participation and triangulation techniques.The results showed that the inferensial meaning for the people Batak Toba tin the village Simanindo Subditrict Simanindo District of North Sumatera Province consists of Martonggoraja, The event includes mangongkal holi ulos panampin, mangombak, lime water, and turmeria, with colth, ampang, and After the went of grave. Meaning of significance at a caremony in the form of mangongkal holi meaning of Relegious values can not be separeted from th symbois used include worship and ulos,Social values wich include martonggoraja, lime water, with cloth, stone na pir, and siaughter a buffalo, Interpreted from the chairman of the village cutomary Simanindo. Mangongkal holi caremony intensional meaning in the form of motivation and feeling.
STRATEGI MEDIA RELATIONS HUMAS DALAM MEMBANGUN GOOD GOVERNANCE UNIVERSITAS RIAU ", Marlia; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Building a media relations strategy, PR University of Riau using good cooperation with the media. Issues which occurred involving several elements of the Riau University involved in corruption, fraud and immoral make PR University of Riau should be able to give a good image to the public, especially the mass media. To the need to build a good relationship between the organization and the mass media so that the objectives of the organization / institution to achieve high publicity and publicity can be achieved with good and proper. Strategy needed teknk-technique or knowledge in the sense of understanding of media relations strategy, in order to be able to give you the satisfaction of cooperation between the two sides so that cooperation can be kept running continuously. This study aims to analyze the strategy of media relations PR Riau University in establishing good governance. Any form of managing relations, development strategy and how network development conducted by the Public Relations University of Riau.This study uses descriptive qualitative research, which seeks information and explain the phenomena that occur in accordance with the results obtained. Techniques used in collecting data through interviews, observation, and documentation. Informants in this study as many as four people. Examination of the validity of the data was performed using the extension of participation and triangulation techniques. Once the data is collected, then in the process through descriptive analysis of qualitative data, and then do an inference research.The results of this study explains that building a good relationship with the media is one of the strategies of media relations PR Riau University to be able to realize Good University Governwance. PR University of Riau establish specific strategies to manage a good relationship with the media, subscribe to the media, and the entire leadership of the head and its subsections public relations. Develop a strategy by using existing media in PR, build and maintain contact with the media, positioning the agency as a source of information, always coordinating with other subsections, and kemedian done to develop the network. It-al are interesting in this study is the disclosure required mass media colleagues, maintaining a good reputation and cooperation, take and give positive.Key words :media relations strategy, public relations University of riau, Good Governance
PUBLIC RELATIONS OF MANAGEMENT IN CUSTOMER RELATIONSHIP MANAGEMENT PROGRAM (CRM) AT LIABILITY COMPANY OF JASA RAHARJA BRANCH RIAU Fadila, Mike; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Public relations of management is a system or activity that regulates public relations activities. One of the PR program is the Customer Relationship Management (CRM), in order to approach the owners of public transport in order to create customer loyalty that will increase awareness and smoothness depositing dues payer. This study aims to determine the application of the management functions of planning, organizing, actuating, and controlling the program Customer Relationship Management (CRM) at liability company Branch Riau.This research used a qualitative method with descriptive approach. Subjects were four (4) people as informants through purposive technique, and 5 (people) use a snowball technique. The collection of data obtained through interviews, observation, and documentation. To achieve the validity of the data in this study, researcher used the extension of participation and triangulation.The results showed that, the implementation of the planning function on the CRM program to serve as guidelines in planning the implementation of the program next year on the objectives set, objectives of activities to be achieved, as well as define the actions to realize the goals set. The function of organizing the work of grouping formally drafted, members are responsible for higher-level supervisor. Further applied CRM program carried out by officers in Samsat, the officer responsible for the implementation of a CRM program on public vehicle owners. Implementation of the controlling function is to evaluate the implementation of a CRM program implemented officers on public transport owners, whether CRM implemented according to a predetermined plan. Keyword: program, management, customer, relationship
STRATEGI MANAJEMEN ISU DALAM MEMPERTAHANKAN CITRA PERUSAHAAN (Studi Pada Departemen Policy, Government, and Public Affairs Rumbai PT. Chevron Pacific Indonesia) Permana, Radittya; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Strategy in managing the issue is one of public relations duties as the company was hit by the issue . Public relations strategies used by public relations practitioners with the aim of resolving the problems being faced by an organization or company . Development of negative issues through mass media, both print and online media on the issue of Chevron bioremediation could adversely affect the company's image . Therefore, companies should have an effective management strategy to address the issue of the matter. This study aims to determine strategies PGPA Department PT . CPI in determining strategy management measures and to identify issues of planning prevention strategies through activities related to the development of communication strategies negative issues Bioremediation Chevron .The method used in this study is a qualitative method that attempts to explain the phenomena that occur in accordance with the results obtained with a set of 4 ( four ) the subject of research as an informant by purposive technique . The object of this study is the Strategy Department PGPA PT . Chevron Pacific Indonesia in management of issues for maintaining a corporate image based on the data information obtained through observation , interviews , and documentation . Technical analysis of the data in this study using a model of interactive data with data validity checking is done using the extension of participation and triangulation techniques .The results showed that the issue of management strategies performed with responsiveness . Deppartemen PGPA PT . CPI taking strategic steps to monitor the progress of society and collect data about a growing issue . PGPA Department issues management strategy performed by loading and provide information and clarification and hold issues through the mass media as the implementation of the communication strategy . Activity monitoring the performance of the implementation focused on the issue memantai potential issues by developing internal resource
FENOMENA KOMUNIKASI PERNIKAHAN SUAMI ISTRI DENGAN PERBEDAAN TINGKAT PENGHASILAN (Studi pada Penghasilan Istri Lebih Besar dari Suami di Kota Pekanbaru) Abrar, Zuwita; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Rampant divorce cases in marriage. Many reasons underlying the decision of divorce be one way out of the settlement of the problems faced. Moreover, in the marriage relationship where the husband and wife both work, and when the wife's income is greater than her husband, the conflict will be more frequent. Not infrequently it helped trigger their feelings of discomfort couples. Besides the many cases of divorce marriage more income that led to divorce, not a few couples who maintain a marriage relationship lived remains a lasting and happy. This study aims to reveal different motives income married couples maintain marriage relationship, the meaning of marriage relationship lived and uncover the communication experience different income couples in the city of Pekanbaru.This study uses qualitative research with phenomenological approach. Subjects were 3 couples in the city of Pekanbaru different income categories are determined based on the method of purposive then obtained using the snowball technique. The collection of data obtained through in-depth interviews, observation (observation) and literature.The results of this study indicate that the motive is different income married couples stick with their marital relationship consists of a motive for (Because motive) namely religion, character spouses, children, favors fought together and the principle of marriage. While the motive for (in order to motive) namely households established, lasting and happy, as well as weddings sakinah mawaddah warahmah. Meanings given by married couples, namely on the basis of love and faith in God the almighty One, the belief has been arranged sustenance Allah, arises a sense of pride and gratitude husband to wife and helped the role of husband. As for the communication experience categorized into two: the fun as arises a sense of belonging is high, their attitudes reinforce each other, a good reception from the family and get along with the surrounding environment and the unpleasant experience as wives often feel fatigue play two roles, the husband tends relax with a job, a family and a poor response doubts surrounding environmentKeyword: marriage, husband wife, different level of income, phenomenon of communiacation
Co-Authors ", Yulika : Ardinal Candra Abdul Gani Pulungan Afif Fajar Risman Andri Noviar Annisa Sundari Ningsih Arlin Setrina Putri Atina, Liza Ayu Widya Bayu Agung Pratama Chairani Syafira Anthoni Charles. P " Danty Octavianty Roza Debby Wulandari Dela Geofani Dhwiky Suryaner Putera Dian Pertiwi Dina Oktamirantika Dina Siti Rahmawati Dinni Syofyanil Ellyzabet Sihol Marito Eni Karlina Siregar Epiyani Sembiring Fajrin Al Khomsa, Fajrin Al Febby Dwan Putra Febri Arianto Djufri Fransiska Dessy Putri, Fransiska Dessy Ginting, Ivory Karina Haryadi, Yoandi Hennike Ramadhani Husna Welly Angraini Indra, Budi Keke Nabila Farahdiba Khairunnisa, Hasveni Koestriandri " Larasati, Dwi Sekar Liza Atina Lubis, Isabela Estina Waty Luh Putu Ratna Sundari Lydiana Monika M. Afri Yanda Maike Desyafitri Marlia ", Marlia Mike Fadila, Mike Monica Novrida H.S Monita, Ristara Muhammad Arovi Muhammad Irsyad Niko Pratama Ninda Hardani, Ninda Nuriati Putri Nurul Khomariah Oki Muhammad Ori Permata Lani Ori Tivani Suhada Prasetia, Liza Mareza Puji Azani Putra, Aditya Agus Radittya Permana, Radittya Raendy Herlangga Rafika Julia Rappedeo, Muhammad Iqbal Raswen, Rima Nabila Rella Ningsih Reza Restanto Pahlawan Rezky Widya Utari RISMA DIAN ATIKA Rizka Monanda Rizki Hervand Putra Rizky, Dea Rusdy Yanson Safitri, Rani Sapto Priyono Saragih, Jackson Truman Septia Mantari Putri Shalad Mulianazar Sherly Luciana Sianipar, Ronita Uli Sari Simon Rio Sri Rezky Emarwani Suriana, Yummi Suwarso " Sylvia Monani Utami, Rizky Sri Vega Aisyah Alifia Khan Biryanto Veronika Sri Lestari Yudiandani Vidya Astri Wahyuni Wahyu Dicka Permata Wahyu Mharfin Yifani Mirzahani Yosua Siahaan Zulafni Adriana Zuriyen, Aisyah Zuwita Abrar Zuwita Abrar, Zuwita