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AKTIVITAS MEDIA RELATIONS KABUPATEN BENGKALIS DALAM MEMPERTAHANKAN CITRA POSITIF Atina, Liza; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Bengkalis regency is one of the government agencies that run the activities of publc relations. In every government agency, of course, have a good problem. Bengkalis district also experienced it. Along with the development of the media has become one of the tools to help disseminate information or news related to organization or government agencies. Public ralations Bengkalis district utilize media relations in maintaining a positive image.The research uses descriptive qualitative research type whit data collection method of interview, observation and documentation. To determine the subject, the research is interactive analsis model. To test the validity of the researcher uses extension of patricipation and data trisngulstion.The results of this study indicate that the public relations Bengkalis make massmedia as partners in in order to obtain a balanced publicity, forming a positive image and harmonious relationship with the mass media. Media relations activiover the spread of press releases, pers confies of bengkalis public relation bureau crences, perss visite, pers receptions, personal information service (news service) and anticipate contingency plan. Positive image of Bengkalis regency government in the eyes of the media well in line with the cooperation. Nevetheless, there are still public who think badly to the government of Bengkalis regency. Humas consider it all a challenge for them to stay afloat in an effort to maintain a positive image.Keywords: Public Relations, Media Relations, Image
PENGARUH KUALITAS PELAYANAN CUSTOMER RELATION TERHADAP KEPUASAN PENGUNJUNG DI MAL SKA PEKANBARU Sianipar, Ronita Uli Sari; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Customer Relations is a front liner in charge of serving every visitor who needs information around SKA Pekanbaru mall. Various forms of service are given customer relations is to make visitors feel comfortable and satisfied with what they receive. The following indicators of the quality of services to be tested, including physical evidence, reliability, ability to respond, assurance and empathy. It is assessed to see how much influence the visitor satisfaction, which the indicators themselves include suitability and expectations. The theory used in this research is S-O-R theory. The purpose of this study is to determine how much influence the quality of customer relationship service to the satisfaction of visitors in SKA Pekanbaru mall.This research uses explanative quantitative research method, with data collection technique is distributing questionnaires to 384 visitors in SKA Pekanbaru mall, with accidental sampling technique that is choosing anyone who happened to be found to be sampled. And the technique of data analysis in this research using simple linear regression analysis technique.The results of this study indicate that the value of regression coefficient in this study is Y = 3.856 + 0.250 X. The constant number (a) of 3.856 and the coefficient of variable X of 0.250. Meanwhile t count 34,090 bigger when compared with t table equal to 1,966, with significance level 0.000 less than α = 0,05. Based on the statistical calculation, the hypothesis for this research is Ha there is influence between service quality (X) to visitor satisfaction (Y). Then it means Ha accepted Ho rejected. And based on the table "Model Summary" shows that the value of R = 0.868 and the coefficient of determination (Rsquare) is 0.753 result of the correlation coefficient correlation 0.753 x 0.753. This number indicates that the contribution of variable quality of service (X) to visitor satisfaction (Y) is 75.3% with STRONG category. While the rest of 24.7% influenced by other variables not included in this study. This means that the quality of service has an effect on the satisfaction of visitors in SKA Pekanbaru mall, and the influence of the strong category of 75.3%.Keyword : Service quality, Customer relation, Visitor satisfaction
MANAJEMEN KRISIS PUBLIC RELATIONS PT. MITRA AGUNG SWADAYA DALAM MEMBENTUK CITRA POSITIF PADA PT. MAS KECAMATAN KELAYANG KABUPATEN INDRAGIRI HULU Safitri, Rani; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Crisis management is one of the tasks of public relations practitioners when the company is in a state of crisis, crisis management is formed by public reations to solve the problems that cause the crisis occurs in one organization. The emergence of news related to waste disposal by the company negatively impacted the image of the company that was initially well received by the external public, This study aims to know how the crisis management stages and crisis management strategies undertaken by PT.Mitra Agung Swadaya to handle the image crisis that happened. The research uses qualitative research methods that try to explain the phenomenon that occurs in accordance with the results obtained by using 7 subjects as an informant research using purposive technique. The data collected by collecting the information obtained through observation, interview and documentation, the researcher uses anailsis data technique using interactive data model with validity checking data done with triangulation technique and reference adequacy. The data obtained are then processed to be reduced and analyzed, presented until a general conclusion is produced. The results of this study indicate that crisis management used by public relations is done quickly. Public relations formed crisis management after realizing that the state of the company is not good, begun by collecting data in the field. making crisis management stages further divided into pre-crisis stages by forming crisis management teams of 5 people delivering crisis messages and establishing channels of communication through the media, providing crisis responses to maintain data accuracy, determining spokespersons to sympathize with residents affected by waste disposal and post crisis by monitoring the state of crisis. Establish a crisis management strategy that begins by determining a potential firm's crisis, identifying the affected audiences, and creating contingency plans to create a pool of waste that is endorsed by the community.
KOMUNIKASI INSTRUKSIONAL PELATIH MARCHING BAND DALAM MENINGKATKAN KEMAMPUAN PENGGUNAAN ALAT MUSIK DI SEKOLAH DASAR NEGERI 106 RUMBAI PEKANBARU Ginting, Ivory Karina; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Marching band at the 106 Rumbai Pekanbaru Public Elementary School is a program whose purpose is to develop and grow the character and musical abilities of existing students. Fostering and training elementary school students is not an easy matter, because they are still very young and have never played musical instruments before. The students just learned about musical instruments after they joined the marching band and after joining they gained sufficient expertise in playing musical instruments. The purpose of this study was to determine the credibility of the SDN 106 marching band coach, the assessment of entering behavior by the trainer, the method used and the communication barriers that occurred during the SDN 106 marching band training process. This study used qualitative research methods. The research was conducted at the 106 Rumbai Pekanbaru Elementary School. Informant selection is done by porposive techniques. Data collection techniques consist of observation, interviews, and documentation. Data analysis techniques use descriptive analysts according to Huberman and miles. for the validity checking technique the data used in this study is the Extension of participation, Triangulation and Adequacy of references. The results of the study show that the credibility of the marching band coaches is very adequate to foster and train students, it can be seen from the skills and skills of the trainers in playing a number of musical instruments, and also from the trainer's ability to teach the members of the marching band with great skill so the coach gets the trust of his members. The trainer also applies the initial behavioral assessment used to streamline and direct the students according to the interests, talents and abilities of the students, so that students can be nurtured in the place that best suits them. The methods used by trainers in teaching and improving the abilities of students are varied, including the command method, demonstration method, training method,  discussion and question and answer method and also practice with friends. Then there are three types of obstacles,  from the communicator, such as the use of complex language, obstacles on the channel, damaged tools and unsupportive weather and obstacles on Communicating, communicant that is not focused and causes noise so learning becomes disturbed.
PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PT.PLN (PERSERO) AREA PEKANBARU BAGI MASYARAKAT KECAMATAN LIMAPULUH KOTA PEKANBARU Rizky, Dea; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Companies that run their business in the midst of society is inseparable from the obligation to implement Corporate Social Responsibility (CSR) that can make a meaningful contribution to the community. This study attempts to provide the effect of a corporate social responsibility (CSR) conducted by PT. PLN Persero to company image.The theory tested in this study is the SR theory, while the stimulus referred to in this study is the corporate social responsibility program implemented by PT PLN (Persero), while the response comes from the public (community). The response will show whether the CSR program has an effect positive or negative image of the company. The method used in this research is descriptive quantitative. Quantitative research is research in the form of data obtained from the respondents that had been collected, processed and analyzed using statistical theory as a means of solving problems, so this method will provide certainty in decision making. Collecting data using questionnaires and documentation. Total population of as many as 8227 respondents. The sample in this study of 100 people who obtained based on the formula slovin while the sampling technique used is accidental sampling. Measurement data using a Likert scale. Data analysis techniques used in this study is a simple linear regression. The results showed sig. 0,000 obtained by measurement through SPSS version 24.0 is smaller than the probability of 0.05, thus it can be concluded that the independent variable (Corporate Social Responsibility) significantly influence the dependent variable (Corporate Image) or Ha accepted and H0 is rejected. Corporate Social Responsibility (X) has a proportion of 40.2% against the influence of Citra PT. PLN (Persero) Area Pekanbaru while the remaining 59.8% is influenced by other variables not examined in this study as the quality of human resources, corporate culture, work facilities and equipment, management systems and indormasi used, top management leadership, types and qualities, the target market, the translation of the vision and mission of the company, or the welfare of employees.
STRATEGI KOMUNIKASI PERSUASIF DALAM MENINGKATKAN JUMLAH DEBITUR DI PT. BNI (PERSERO) TBK KANTOR CABANG PADANG Pertiwi, Dian; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The interest generated by credit is the main source of bank income. This makes the debtor as one of the important assets for the bank, considering that credit is an important part of the bank. In the city of Padang itself competition in the banking services business is growing very rapidly and is quite competitive, so that PT. BNI (Persero) Tbk Padang Branch Offices must have strategies and persuasive techniques to win business competition. Besides that, PT. BNI (Persero) Tbk Padang Branch Office also still does not meet the annual target set by the company. Then the problem often faced by companies is still a lack of trust in banks. This study aims to determine Communication Strategy Of Persuation In Increasing The Debtors At Pt. BNI (Persero) Tbk Padang Branch Office.This study uses a qualitative method with a descriptive approach, with research locations at PT. BNI (Persero) Tbk Padang Branch Office. The research subjects consisted of 9 informants selected through purposive and accidental techniques. Data collection is done through interviews, observation and documentation. To determine the validity of the data the author uses the method of extension of participation and triangulation. The results of this study indicate that PT. BNI (Persero) Tbk Padang Branch Office uses three persuasive communication strategies to increase the number of debtors, the first is to use a strategy through an emotional approach (psychodynamic strategy) by attracting attention, building elements of trust and utilizing the situation, the second uses strategy through a social approach ( sociocultural strategy) through family environment and friends' environment, the third uses strategy by providing meaningful knowledge of the company by personal selling and through the media. Then in increasing the number of debtors of PT. BNI (Persero) Tbk Padang Branch Office uses the yes-response technique technique by giving a question or statement then using the technique not ask if ask which by offering a choice.
STRATEGI MARKETING PUBLIC RELATIONS DINAS KOMERSIAL PT. ANGKASA PURA II DALAM MEMPERTAHANKAN LOYALITAS MITRA USAHA DI BANDARA SULTAN SYARIF KASIM II PEKANBARU Utami, Rizky Sri; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Angkasa Pura II Pekanbaru is an airport company which is force to deliver a good service for all passengers and airport visitors. One of the services that they have to give to the passengers is tenant outlet from business partners at Sultan Syarif Kasim II Airport Pekanbaru. Therefore, as a work unit, Commercial Division who handled all business partners should have special strategy to maintaining business partners’ loyalty. This research aimed to study how Marketing Public Relations’ steps are made and the activities of Marketing PR that commercial division done to maintaining business partner’s loyaltyThis research uses the qualitative research method. The subject of reasearch consisting of one assistant manager and two staff of Commercial Division PT. Angkasa Pura II Pekanbaru, and also five business partners in Sultan Syarif Kasim II Airport which chosen in using a purposive technique. This study uses observation, interview and documentation as the data collection technique. To achieve the validity of the data this research used triangulation and extension of participations.The result of the research is showing that the steps of Marketing PR that made by Commercial Division for maintaining business partner’s loyalty are by analyzing data and facts which become the reasons why business partners are quit, then making a planning the program which involving the business partners in it, one of the planning is by making a segmentation for business room at Sultan Syarif Kasim II Airport. The next step is implementation or action, in taking action they did the marketing PR activities, such as event, publication through social media and others. The last step is an evaluating, to known how far Marketing PR strategy are success, it can be known by looking by the increase of the business partners’ income and also extended the contract. The most frequent of the form of marketing PR strategy are publication through social media and official website, making events at Sultan Syarif Kasim II Airport, speech, and social activities that involve the business partners.Keyword: Strategy, Marketing Public Relations, Loyalty
STRATEGI KOMUNIKASI FRONT OFFICE DALAM MENINGKATKAN MINAT TAMU HOTEL GRAND ZURI PEKANBARU Saragih, Jackson Truman; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Hospitality Bussiness competition is blooming nowadays especially in Pekanbaru. More hotels emerging could effect the bussines that direstly influence Tourism Industry. This increases the competition between hotels. Other than facility, service is also one of the many charms of a hotel. The more stars that a hotel have, the more quality the facility and service given by the hotel. As the forefront of service providing, Pekanbaru Grand Zuri’s have communication stategies on incerasing the proclivity rate to visit and providing good Hospitality Service experience from front office. The purpose of this research is to know the front office communication strategy on increasing the proclivity rate, determining communication target, to know the media used in communicating and forms of messages that is used.Researcher used quantitative method with fenomenology approach in this research. Data gathering method are through observation, interview, and documentation. Informant on this research are seven people taken by porposive sampling technique and consist of; 1 HRD officer, 4 front office members, and 2 hotel guest. Reseacher used analysis and interactive model to describe the results of this research and triangulation technique to check the validity of the data.The results of this research shows that the communication stategy implemented by the front officer of Grand Zuri Pekanbaru consist of; communicator stategy, target people, forms of messages, and communication media used. Comunicator strategy is the skill of communicator, experiences, and standart grooming as appealing factor. Target people are blue collar employee and corporate agreement with corporations, Messages to convey are mostly situational, informative and persuasive, and media used are face to face, electronics, social media, and ZHM.
PEMANFAATAN SOSIAL MEDIA INSTAGRAM SEBAGAI STRATEGI MARKETING BRAND IMAGE PROPER SHINE DIKOTA PEKANBARU Haryadi, Yoandi; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Many instagram user among online business are trying to utilize instagram as a means of supporting bussiness promotion. One of them Proper Shine Detailing utilizing instagram as social media marketing them to be able to assist the formation of brand image in the community in the city of Pekanbaru. The purpose of the research is to know the strategy to build relationship, brand building strategy and promotion strategy especially consumer of service user of Proper Shine Detailling in the city of Pekanbaru.In this study the authors used a qualitative descriptive method with data collection techniques through observation and interviews. Information in thia study were 10 people who where taken by purposive sampling technique, those are Proper Shine Detailing owner, 3 employees Proper Shine Detailing, and 6 Proper Shine Detailing customers who use instagram.The results showed that the strategy of build up customer realetionships in shaping of The Proper Shine Detailing brand image by doing a maximum service. The next strategy to build a brand in shaping the brand image by educating the importance of caring the vehicles periodically. And the last strategy for the promotion is by posting the final detailinf on social media, such as instagram.Key word : brand image, strategy to build relationship brand building strategy and promotion strategy
PENGARUH PESAN DAKWAH AKUN INSTAGRAM @HANAN_ATTAKI TERHADAP RELIGIUSITAS PARA FOLLOWERS Rappedeo, Muhammad Iqbal; ", Nurjanah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Instagram is a social media where can upload photos, videos and information can be accessed quickly by other people in bulk. Many of the content presented by Instagram users is about da'wah, this is used by the da'i to spread preaching messages to the public such as the @hanan_attaki Instagram account which is now followed by 6.2 million Instagram users. Instagram account @hanan_attaki can help followers get information about religion that can affect their religiosity. Religiosity is a benchmark of a person's religious quality.  This study purpose is to analyze how much the effect of @hanan_attaki Instagram account towards the level of religiosity of its followers.This study uses a quantitative method with an explanatory approach. The data collecting technique uses is by questionnaire distributed through links to 100 respondents. This study uses simple ramdom sampling to determine the sample. Data processing using are done with SPSS 2.0.In this study obtained t count 14.765 is greater than ttable, which is equal to 1.987, with a significance level of 0.000 smaller than α = 0.05, so that it can be stated that the variable X affects the variable Y, it can be stated that there is the influence of da'wah messages on Instagram accounts @hanan_attaki on the level of religiosity of the followers. the coefficient of determination (R2) obtained is 0.8312 and the coefficient of determination (Rsquare) is 0.690 resulting from the squaring of the correlation coefficient 0.831 x 0.831. This figure shows that the influence of the @hanan_attaki Instagram account message on the followers' religiosity level was 69.0% with a strong category.Key Word : Media Social, Instagram, Religiousity, @hanan_attaki, Da’wah Massage
Co-Authors ", Yulika : Ardinal Candra Abdul Gani Pulungan Afif Fajar Risman Andri Noviar Annisa Sundari Ningsih Arlin Setrina Putri Atina, Liza Ayu Widya Bayu Agung Pratama Chairani Syafira Anthoni Charles. P " Danty Octavianty Roza Debby Wulandari Dela Geofani Dhwiky Suryaner Putera Dian Pertiwi Dina Oktamirantika Dina Siti Rahmawati Dinni Syofyanil Ellyzabet Sihol Marito Eni Karlina Siregar Epiyani Sembiring Fajrin Al Khomsa, Fajrin Al Febby Dwan Putra Febri Arianto Djufri Fransiska Dessy Putri, Fransiska Dessy Ginting, Ivory Karina Haryadi, Yoandi Hennike Ramadhani Husna Welly Angraini Indra, Budi Keke Nabila Farahdiba Khairunnisa, Hasveni Koestriandri " Larasati, Dwi Sekar Liza Atina Lubis, Isabela Estina Waty Luh Putu Ratna Sundari Lydiana Monika M. Afri Yanda Maike Desyafitri Marlia ", Marlia Mike Fadila, Mike Monica Novrida H.S Monita, Ristara Muhammad Arovi Muhammad Irsyad Niko Pratama Ninda Hardani, Ninda Nuriati Putri Nurul Khomariah Oki Muhammad Ori Permata Lani Ori Tivani Suhada Prasetia, Liza Mareza Puji Azani Putra, Aditya Agus Radittya Permana, Radittya Raendy Herlangga Rafika Julia Rappedeo, Muhammad Iqbal Raswen, Rima Nabila Rella Ningsih Reza Restanto Pahlawan Rezky Widya Utari RISMA DIAN ATIKA Rizka Monanda Rizki Hervand Putra Rizky, Dea Rusdy Yanson Safitri, Rani Sapto Priyono Saragih, Jackson Truman Septia Mantari Putri Shalad Mulianazar Sherly Luciana Sianipar, Ronita Uli Sari Simon Rio Sri Rezky Emarwani Suriana, Yummi Suwarso " Sylvia Monani Utami, Rizky Sri Vega Aisyah Alifia Khan Biryanto Veronika Sri Lestari Yudiandani Vidya Astri Wahyuni Wahyu Dicka Permata Wahyu Mharfin Yifani Mirzahani Yosua Siahaan Zulafni Adriana Zuriyen, Aisyah Zuwita Abrar Zuwita Abrar, Zuwita