Article Per Year (5 Year)
p-Index From 2021 - 2026
2.255
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomika Manajemen Dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Jurnal Kewirausahaan Bukit Pengharapan Jurnal Informatika: Jurnal Pengembangan IT Jurnal Pengabdian Bukit Pengharapan Economic Development Progress
Sitompul, Pretty Naomi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : YUME : Journal of Management

 1 
Crowdfunding as an Alternative Financing Model: A Comparative Study of Success Factors Sitompul, Pretty Naomi
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7973

Abstract

This study explores the key success factors influencing crowdfunding campaigns at Bank Mandiri Medan Balaikota, focusing on campaign quality, social media engagement, and backer trust. Using a quantitative approach with 60 bank customers as the sample, the research employs Smart PLS to analyze the relationships between these variables. The findings reveal that both campaign quality and social media engagement have a direct and significant impact on backer trust, which subsequently contributes to the overall success of crowdfunding campaigns. This research provides valuable insights into optimizing crowdfunding strategies and highlights the importance of trust-building in securing financial support for projects. The results offer practical recommendations for Bank Mandiri to enhance its crowdfunding initiatives and strengthen its role in alternative financing. Keywords: Crowdfunding Success, Campaign Quality, Social Media Engagement, Backer Trust
Co-Authors Ariadi, Eric Febrina Soraya Tanjung Harahap, Fifi Yunita Khairani Khairani Khairani Kraugusteeliana Kraugusteeliana Merita Ayu Indrianti Munir, Sjaiful Ni Luh Putu Suarmi Sri Patni SALIM, DENNY Saragih, Muhammad Denni Sihite, Lestari SURYANI, RENI Wardana, Bendra Wijaya, Selvia Fransiska Winata, Clarrissa