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Journal : JURNAL SAHID DA'WATII

TEORI PARADIGMA NARATIF PADA PENULISAN NASKAH VIDEO ANIMASI EDUKATIF TENTANG PENGENALAN JAMSOSTEK BPJS KETENAGAKERJAAN KEPADA ANAK REMAJA SMP Nayla Qonita Jasmin; Erna Ernawati; Sutisna Riyanto
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.918

Abstract

Visual media can make conveying information easier and more interesting, one of which is by displaying visual media in the form of animated videos. Educational videos with animated visuals are a highly appealing form of media, especially for the younger generation who are accustomed to visual-based content on digital media platforms such as e-learning, YouTube, Instagram, and TikTok. BPJS Ketenagakerjaan is a new innovation in the effort to disseminate educational information on socialization programs to various educational institutions. BPJS Ketenagakerjaan conveys messages to junior high school students depending on how communicators deliver the material and what media is used to deliver the material. Therefore, this study examines how narrative paradigm theory is used in writing educational animated video scripts about introducing BPJS Ketenagakerjaan social security to junior high school students. The narrative paradigm theory is used as the theoretical basis for composing the story in the animated video, emphasizing the importance of narrative in delivering educational messages in animated videos. The implementation of the narrative paradigm in the script is presented to reflect the principles of narrative fidelity and narrative coherence in the story, as well as to build audience understanding and attitude change. The principle of fidelity addresses the social realities of adolescents (concerns about future employment and social protection), while coherence demonstrates relatable elements and reinforces the message about the importance of social security through the experiences of workers.
ELEMEN-ELEMEN KOMUNIKASI DALAM KONTEN REVIEW FILM HOME SWEET LOAN di AKUN @ngelantur¬¬¬¬¬¬_id Syabina Nur Syania; Sutisna Riyanto; Erna Ernawati
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.921

Abstract

Communication is a process by which one person conveys information and understanding to another. Film is a communication medium that has a significant impact on shaping public opinion. Film is not just a means of entertainment, but also a medium for education and social reflection. TikTok, as a communication medium for delivering messages, can reach Generation Z audiences. The purpose of the communication process carried out by the @ngelantur_id account through the Home Sweet Loan film review content is to provide information, understanding, and build audience interest in the film being discussed. This study aims to determine the communication elements in the Home Sweet Loan film review content on the @ngelantur_id account. The TikTok account @ngelantur_id utilizes a relaxed, humorous, and analytical style of messaging, including visual articles about Generation Z. The communication process is used as an analysis to assess the recipient's interest in the Home Sweet Loan film review content. The elements that support the communication process are "Who Says What," "In Which Channel," "To Whom," and "With What Effect"