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All Journal JURNAL PERTANIAN Journal of Sharia Economics Tsarwah : Jurnal Ekonomi dan Bisnis Islam Journal of Research and Publication Innovation Indonesian Journal of Entrepreneurship & Startups Jurnal Intelek Insan Cendikia Journal of Finance and Islamic Banking JGuruku: Jurnal Penelitian Guru Journal of Advanced Research in Social Sciences and Humanities
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Journal : Tsarwah : Jurnal Ekonomi dan Bisnis Islam

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Pengaruh Beban Promosi terhadap Laba Operasional Bank Syariah Indonesia Sukron, Jaenudin; Nani
TSARWAH Vol. 9 No. 1 (2024): June
Publisher : PROGRAM STUDI EKONOMI ISLAM PROGRAM PASCASARJANA IAIN SULTAN MAULANA HASANUDDIN BANTEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tsarwah.v9i1.11067

Abstract

Globalization has driven the spread of Islamic marketing internationally, with product standardization and global certification allowing companies to expand their reach. This creates innovative opportunities to meet a variety of consumer needs. Governments also play a significant role, with regulations supporting the development of the Islamic industry and monitoring business practices in accordance with Islamic principles. This phenomenon instills consumer confidence that the products they purchase meet strict Islamic ethical standards. In this context, Indonesia with the largest Muslim population has strived to become a global halal industry hub. Increasing consumer awareness of the halalness of products continues to grow, prompting countries to develop infrastructure and regulations, including strict halal certification. This study explores the impact of promotional costs on the operating profit of Bank Syariah Indonesia (BSI), highlighting the importance of a maximizing marketing strategy in a competitive environment. The findings indicate that promotional costs significantly affect operating profit, requiring BSI to optimize resource allocation in its marketing strategy. This study provides valuable insights for marketing management in the Islamic banking sector, as well as implications for the development of practice and theory in this area.
Co-Authors EFI SYARIFUDIN, EFI Fahreza Budi Ramdhan Febri Falah Furyanah, Anah Herdhata Agusta M Juhri Al Karomah Melik Thiara Dikari Nurcahyani, Anggita Putri Nilam Kencana Sukron, Jaenudin