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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JASc (Journal of Agribusiness Sciences) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Ilmiah Manajemen Kesatuan AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Agristan Jurnal Riset Rumpun Ilmu Tanaman The Manager Reveiew Journal Of Agribusiness, Social and Economic Agrifo: Jurnal Agribisnis Universitas Malikussaleh CULTIVATE: Journal of Agriculture Science
Siti Sabrina Salqaura
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Strategi Peningkatan Produktivitas Padi Sawah Melalui Optimalisasi Peran Kelompok Tani (Studi Kasus Desa Karang Anyar) prayoga, dayat; Nurcahyani, Marizha; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 7, No 2 (2025): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i2.5920

Abstract

This study aims to analyze the role of farmer groups in increasing the productivity of lowland rice farming. The study was conducted in Karang Anyar Village, Pegajahan District, Serdang Bedagai Regency in February 2025 with a sample of 14 people. The sample consisted of 12 members of the farmer group, 1 agricultural extension worker and 1 from the village head. The research method used is the SWOT method. This study shows that the SWOT matrix quadrant is in a (positive, positive) condition which indicates that the farmer group is in a strong and promising position. The recommended strategy given is progressive, meaning that the farmer group is in prime and stable condition so that it is very possible to continue to increase growth. The strategies that can be prioritized are the S-O strategies, including: (1) farmer groups can actively participate in extension and training to utilize the existence of PPL for agriculture, (2) farmer groups can continuously use quality seeds with assistance from the government, (3) farmer groups can use management that has been implemented on the production side from planting to harvesting to utilize government programs that support it.
Pengaruh Kebijakan Fiskal Terhadap PDRB Subsektor Tanaman Pangan di Pulau Sumatera Hasugian, Nicho Eduardo; Salqaura, Siti Sabrina
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6032

Abstract

This study evaluates the impact of fiscal policy on the Gross Regional Domestic Product (GRDP) of the food crops subsector in Sumatra Island using panel data regression analysis with the Fixed Effects Model (FEM). The independent variables in this study include Foreign Direct Investment (FDI), Domestic Investment (DI), Labor Absorption (LA), and Government Expenditure (GE), while the dependent variable analyzed is the GRDP of the food crops subsector. The findings indicate that FDI and DI do not have a significant impact on the GRDP of the food crops subsector. In contrast, labor absorption has a positive effect, whereas government expenditure negatively affects the subsector, suggesting that budget allocation in this sector is not yet optimal. With an Adjusted R-Square value of 27.78%, 72.21% of the variations in GRDP are influenced by other factors such as infrastructure, commodity prices, and climate conditions. Therefore, further research is needed to identify additional factors to enhance the effectiveness of fiscal policy in the agricultural sector in Sumatra Island.
Analisis Komoditas Unggulan Sub-Sektor Perkebunan Di Provinsi Sumatera Utara 2019-2023 Nasution, Nanda Dwi Hartama; Salqaura, Siti Sabrina
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6035

Abstract

This This article aims to analyze the leading commodities in the plantation sub-sector and the base sector in North Sumatra Province, examine the structure and growth rate of commodity production within the plantation sub-sector, and assess the contribution of each leading commodity to the economy of North Sumatra Province. The study focuses on the analysis of structure, growth, and economic contribution. Data were collected from the Central Bureau of Statistics and analyzed quantitatively using the Location Quotient (LQ) formula, classical Shift Share Analysis (SSA), and Klassen Typology with the assistance of Microsoft Excel. The findings indicate that palm oil and coffee are base sectors (LQ 1). The plantation sector in North Sumatra is not influenced by national growth (  negative), with some commodities growing faster (  positive) while others grow more slowly ( negative). Only palm oil, cocoa, and tobacco possess a competitive advantage (  positive), while overall production performance is relatively good despite disparities ( varies). Based on the Klassen Typology, palm oil and coffee fall into Quadrant I (advanced and rapidly growing sector), rubber into Quadrant II (advanced but stagnant sector), and coconut, cocoa, sugarcane, tea, and tobacco into Quadrant III (potential for development).
Analisis Saluran Pemasaran Jeruk Manis (Citrus sinensis L.) di Desa Barung Kersap Kecamatan munte Kabupaten Karo Purba, Dionisius; Salqaura, Siti Sabrina
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6071

Abstract

This article or writing aims to analyze marketing channels, marketing margins and marketing efficiency of sweet oranges in Barung Kersap Village, Munte District, Karo Regency. The problem is focused on the analysis of Sweet Orange Marketing channels. In order to approach this problem, theoretical references from Kotler, Fandeli, and Mulyadi are used. The data used are primary and secondary data and are analyzed qualitatively and quantitatively. This study concludes that the marketing channel is at level three and in Barung Kersap Village there is only one marketing channel. The largest marketing margin is at wholesalers of Rp 6,500 with a percentage of 33%. For marketing efficiency, all institutions are considered efficient and the most efficient are collectors and wholesalers.
Analisis Kinerja Ekspor Minyak Atsiri Indonesia Di Pasar Internasional Nurcahyani, Marizha; Salqaura, Siti Sabrina
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 8 No. 1 (2023): April 2023
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v8i1.11771

Abstract

Minyak atsiri merupakan komoditas ekspor non migas yang dibutuhkan di berbagai industri. Indonesia merupakan salah satu negara yang melakukan ekspor minyak atsiri. Penelitian ini bertujuan untuk mengalisa kinerja ekspor minyak atsiri Indonesia di pasar internasional selama periode 2013 sampai 2022 dengan menggunakan alat analisis Revealed Comparative Advantage (RCA) untuk menganalisis daya saing komparatif, Export Competitiveness Index (ECI) untuk menganalisis daya saing kompetitif, dan Indeks Spesialisasi Perdagangan (ISP) untuk menganalisis spesialisasi perdagangannya. Berdasarkan hasil analisis, kinerja ekspor minyak atsiri Indonesia di pasar Internasional disimpulkan bahwa Indonesia memiliki keunggulan komparatif dengan nilai Indeks Revealed Comparative Advantage Advantage (RCA) melebihi satu. Keunggulan komparatif minyak atsiri Indonesia di negara tujuan ekspor yang sangat kuat berturut-turut yaitu Perancis, China, India dan Amerika Serikat. Berdasarkan rata - rata nilai Export Competitiveness Index (ECI),Indonesia mencatat rata-rata nilai sebesar 1. Hal ini berarti Indonesia memiliki keunggulan daya saing kompetitif terhadap minyak atsiri. Berdasarkan rata-rata nilai  Indeks Spesialisasi Perdagangan (ISP), minyak atsiri Indonesia bernilai positif, ini berarti Indonesia memiliki tingkat spesialisasi yang tinggi dalam produksi dan ekspor minyak atsiri. 
Perkembangan Tanaman Kopi Di Indonesia Pulungan, Abraham Ismail; Elvina, Tri Shinta; Syahbudin, Syahbudin; Putra, Gustiansyah Perdhana; Malona, Arga; Putra, Fuad Stiady; Salqaura, Siti Sabrina
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v3i2.4697

Abstract

This study aims to explore descriptively the development of coffee plants in Indonesia. This research uses literature study and secondary data. Data mainly obtained from Coffee Statistics published by Indonesian Statistic Center. The results showed that the People's Plantation is the largest coffee plantation, with the highest production and highest productivity. Meanwhile, large state-owned companies and large private companies tend to experience a decrease in both the area of coffee plantations, their production, and productivity. In Indonesia, the provinces with the largest areas and high production followed by productivity are the provinces of South Sumatra, Lampung, Aceh, North Sumatra, and Bengkulu.
Analysis Of Export Competitiveness Indonesian Patchouli Produce In The International Market : RCA And ISP Approaches Adiwijaya, Wan Adiwijaya; Siti Sabrina Salqaura
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v7i2.44352

Abstract

Global demand for patchouli oil reaches around 1,500 tonnes annually, with Indonesia supplying around 70 per cent of total demand. The area under patchouli cultivation in Indonesia has declined by an average of 1.52 per cent per year, and patchouli production in 2024 is estimated to reach only 2,220 tonnes, a sharp decline of 14.17% compared to the 2023 figure. However, the price of patchouli at the farmer level in the domestic market is quite encouraging. Therefore, with the increase in patchouli prices, farmers are expected to be able to increase production and exports of patchouli products in the international market. Indonesia's patchouli export destinations are spread across the continents of Asia, Europe, and Africa. The researcher aims to analyse coffee exports (HS 0901) to the largest export destinations, namely Egypt, Malaysia, Italy, and Japan, although in this case, coffee export volumes have decreased. This study is a secondary data analysis using time series data from 2014 to 2023. The export data analysed pertains to clove exports with HS code 3301 to Vietnam, Thailand, the Philippines, Singapore, and France, using Revealed Comparative Advantage Analysis and the Trade Specialisation Index. Based on the results of the Revealed Comparative Advantage (RCA) and Trade Specialisation Index (ISP) analyses, it can be concluded that Indonesian patchouli products have a very strong competitive position in the international market. The RCA values for several major export destinations, particularly Singapore, the Philippines, and Vietnam, indicate consistent comparative advantages.
Analisis Pengembangan Keripik Studi Kasus : Istana Nabila Medan Helvetia, Kota Medan Nasution, May Sarah; Hasibuan, Syahbudin; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 7, No 2 (2025): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i2.6112

Abstract

This study analyzes the development strategy of Istana Nabila Chips SME in Medan using a qualitative case study approach. SMEs play a vital role in Indonesia's economy, yet face challenges such as limited Capital (72.8% rely on personal funds) and intense competition. The research aims to identify strengthening factors and barriers in developing traditional snack businesses in the Digital era. The research method includes in-depth interviews with the business owner and three key employees, field observations, and analysis of financial documents and Social media from January-February 2025. Data were analyzed thematically with triangulation for validation. Results reveal four main strengths: (1) unique traditional recipes with 78% customer loyalty due to distinctive taste, (2) creative packaging featuring Medan's cultural elements enhancing visual appeal, (3) Social Capital based on familial relationships improving employee retention, and (4) active Digital Marketing through Instagram and WhatsApp contributing 65% of sales. However, the business faces weaknesses in conventional management, limited distribution (70% local sales), and human resource constraints. Development opportunities include 25% growth in snack e-commerce, Sharia KUR program (5% interest), and collaborations with local influencers. Main threats comprise price competition with national brands, raw material price fluctuations (40% increase during rainy season), and changing Gen Z consumer preferences toward healthier products. The study concludes by emphasizing the importance of integrative strategies combining local strengths with Digital adaptation.
Analisis Pendapatan Usahatani Pepaya California (Carica Papaya L) di Kecamatan Hinai Kabupaten Langkat Tri Gustiawansyah; Siti Sabrina Salqaura
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.6632

Abstract

The agricultural sector plays a vital role in supporting Indonesia's economy, particularly in food provision and increasing rural household income. One of the promising horticultural commodities is California papaya (Carica papaya L.), known for its high productivity and short harvesting cycle. This crop is favored by farmers due to its stable market demand. However, to ensure the financial feasibility of this farming enterprise, a comprehensive financial analysis is necessary. This study aims to analyze the revenue, production costs, income, and financial feasibility of California papaya farming in Hinai Subdistrict, Langkat Regency. The research employed a descriptive quantitative method through a survey approach, with a purposive sample of 34 farmers. Data were analyzed using a farm income analysis approach, including the calculation of fixed costs, variable costs, total revenue, net income, and the Revenue/Cost (R/C) ratio. The results showed that the total production cost was IDR 590.734.000, while the total revenue reached IDR 1.970.685.000. The net income obtained by farmers amounted to IDR 1.379.951.000, with an average income of IDR 40.586.794 per farmer. The R/C ratio was calculated at 3.33, meaning that every IDR 1 spent on production costs generated IDR 3.33  in revenue. California papaya farming in Hinai Subdistrict is financially feasible, provides significant profit, and has strong potential to be further developed as a primary income source for horticultural farmers.
Exploring the Role of Brand Engagement in Meme Marketing Effectiveness Salqaura, Siti Alhamra; Nasib, Nasib; Salqaura, Siti Sabrina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4455

Abstract

Social media development and the phenomenon of meme marketing have become increasingly viral. The shift from traditional advertising to community-based and participatory content, such as memes, has emerged as a trending notion in contemporary marketing. This shift has necessitated companies to become more innovative in capturing attention, engaging consumers, and fostering loyalty. This research aims to examine the relationship between virality meme marketing, brand personality, and consumer loyalty, with brand engagement acting as a mediator. This study employs a quantitative approach, utilizing PLS-SEM through SmartPLS 4.0 software, with a sample of 220 active respondents. The questionnaire was distributed online using Google Forms, and purposive sampling was applied. The findings indicate that virality meme marketing, and brand personality have a significant enhancing effect on brand engagement, which in turn mediates the effect on customer loyalty. However, a surprising finding emerged regarding the direct effect of virality meme marketing on customer loyalty, where virality meme marketing negatively and insignificantly influences customer loyalty.
Co-Authors Adiwijaya, Wan Adiwijaya Andika Syaputra Apip Gunaldi Dalimunthe Bambang Hermanto Barus, Ameylia Frideyanti Elvina, Tri Shinta Fastabiqul Khairad Gustiansyah Perdhana Putra Hasugian, Nicho Eduardo Malona, Arga Marizha Nurcahyani Mitra Musika Lubis Nasib Nasution, Lily Nur Indah Sari Nasution, May Sarah Nasution, Nanda Dwi Hartama prayoga, dayat Pulungan, Abraham Ismail Purba, Dionisius Putra, Fuad Stiady Rahmad Fauzi Retna Astuti Kuswardani Rizky Christian Sipayung Safirah, Afza Siambaton, Regina Silvia Loren Sidauruk Siti Alhamra Salqaura Syafrida Hafni Sahir Syahbudin Hasibuan Syahbudin Syahbudin, Syahbudin Tri Gustiawansyah Yusniar Lubis