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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Artificial Intelligence and Digital Business Jurnal Krakatau (Indonesian of Multidiciplinary Journal)
Fidziah, Fidziah
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

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MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA CEMPLANG MELALUI PENGEMBANGAN MARKETING UMKM SNACK RENGGINANG Fidziah, Fidziah; Lesmana, Ihwan Satria
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1515

Abstract

Community service activities carried out in Cemplang Village aim to improve community welfare through empowering MSMEs, especially in developing marketing of rengginang products. This activity includes training in digital marketing skills, use of social media and marketplace platforms to expand market reach. Branding training is provided to help MSMEs create a strong product identity, which increases product attractiveness and competitiveness. The results obtained show that MSMEs have succeeded in improving their marketing capabilities, with rengginang products that can now be reached by a wider range of consumers, both at the local level and through digital platforms. However, challenges such as difficulties in managing digital technology and limited understanding of more complex digital marketing strategies still need to be overcome. Therefore, ongoing assistance is needed to ensure the sustainability and development of their businesses in an increasingly competitive market
Co-Authors Ahmad Mukhlis, Ahmad BAHITS, ABDUL Didi Wandi Endrawati Subroto, Esty Fatari, Fatari Febrianata, Eka Fitrianingsih, Dwi Guli, Guli Hartoko, Gatot LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Sarpia, Sarpia Siti Masitoh Shofaniawati Subroto, Desty Endrawati Sucihati, Sucihati Suhaemi Suhaemi, Suhaemi Sukmawan, Irwan