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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Bisman (Bisnis dan Manajemen): The Journal of Business and Management JES (Jurnal Ekonomi STIEP) JIMEBIS An Nuqud: Journal of Islamic Economics ABDIMU: Jurnal Pengabdian Muhammadiyah
Murni, Mirza
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JIMEBIS

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The Influence Of Social Media And Influencer Marketing On Food & Drink Buying Interest At Moon Beach Club, Lhoknga, Aceh Besar Fuad, Ammar; Murni, Mirza; Farizi, Hafidz
Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 2 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hc8p2346

Abstract

The researcher intends to test the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. In theory, both variables influence buying interest. However, the researcher found phenomena and inconsistencies between the results of previous studies so that the researcher intends to re-test the influence of the two variables. The purpose of this study is to test and analyze the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club partially and simultaneously. The research method used is a quantitative method with an associative type. Meanwhile, the data for this study are primary data obtained through a questionnaire with a total of 96 respondents. The results of the study indicate that social media and influencer marketing influence the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. Keywords: Social Media, influencer marketing, purchase interest
Co-Authors Amelia Rahmi Balqis, Fudja Devani Cut Fitrika Syawalina, Cut Fitrika Eva Susanti Faddy, Syaifan Shanny Farizi, Hafidz Fuad, Ammar Humaira, Nandini Husni, Almira Sabrina Nasron, Riwanul Parsi, Siti Noviana Presilawati, Febyolla Rahmah, Afratin Maisya Said Firdaus Sartika, Fani