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All Journal Majalah Ilmiah UPI YPTK International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Dharma Ekonomi Jurnal Kabar Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen
Ida Zuniarti
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TOUR AND TRAVEL PADA PT. SAKINAH TOUR & TRAVEL DI JAKARTA SELATAN Amellia, Amellia; Ida Zuniarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6679

Abstract

The purpose of this study is to analyze the influence of service quality and price on consumer decisions at PT. Sakinah Tour & Travel in South Jakarta. The issue addressed in this research is the decline in the number of umrah pilgrims post-Covid-19, attributed to dissatisfaction with service quality and pricing. The sampling technique used in this study is Slovin's formula, with a sample size of 60 respondents. The results indicate that both service quality and price have a positive and significant effect on consumer decisions, with Thitung values of 6.317 and 5.530, respectively. These findings emphasize the importance of improving service quality and setting competitive prices to attract more consumers.
Co-Authors Agus Setyo Pranowo Amellia Amellia Dede Suleman Eulin Karlina Helmy Ivan Taruna Henry Lasut Irhenda Zuniar Fakhira Isbat Isbat Ismet Alimin Joko Ariawan Jonatan Antonius Hutagalung Lia Mazia, Lia Lukman Hakim Nanang Qosim Yusuf Nita Merlina Nono Arief Rachman Nova Yudha Andriansyah Putra Nurhayaty, Ety Puspasari, Aprilia Roy Irawan Sofyan Marwansyah Sri Rusiyati Universitas Pakuan Windi Windi Yuhelmis Sienifa