Article Per Year (5 Year)
p-Index From 2020 - 2025
1.203
P-Index
This Author published in this journals
All Journal Jurnal RAP Humanitas: Indonesian Psychological Journal Psikodimensia: Kajian Ilmiah Psikologi Psikohumaniora: Jurnal Penelitian Psikologi Jurnal Psikologi Talenta JURNAL DIVERSITA Humaniora MANASA, Jurnal Ilmiah Psikologi Makara Human Behavior Studies in Asia Psychological Research on Urban Society The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology
Bertina Sjabadhyni
Faculty Of Psychology Universitas Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Physics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Halal awareness as a moderator between halal certification and consumer intention to buy skincare through e-commerce Basuki, Yasinta Intan Putri; Sjabadhyni, Bertina
The Journal of Religion and Communication Studies Vol. 1 No. 2: (August) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: The global halal industry continues to grow, including in sectors such as cosmetics and skincare. This growth is supported by increasing consumer demand for halal products, particularly in Indonesia, which has one of the largest Muslim populations. Ongoing research seeks to understand the factors that influence the intention to purchase halal products. This study aims to examine the effect of halal certification on the intention to purchase halal skincare products, while also investigating the moderating role of halal awareness. Methods: This experimental study involved 310 Muslim female respondents aged 18-25 years. The participants were randomly assigned to either an experimental group, which received a product catalog with halal certification logos, or a control group, which received a catalog without halal certification logos. Following the manipulation, the respondents' intention to purchase and halal awareness were measured. Findings: The results revealed that the intention to purchase was higher in the experimental group compared to the control group, indicating that halal certification positively affects the intention to purchase. However, halal awareness did not moderate this relationship; instead, it had a direct effect on the intention to purchase halal skincare products. Conclusion: Halal certification significantly influences the intention to purchase halal skincare, while halal awareness directly impacts purchasing intention, but not as a moderator. These findings highlight the importance of halal certification in consumer purchasing behavior. Novelty/Originality of This Study: This study contributes to the literature by demonstrating the direct effect of halal awareness on purchasing intention and by providing empirical evidence on the importance of halal certification in the skincare industry, particularly among young Muslim consumers.
Co-Authors Alvin Eryandra Anandre Forastero Basuki, Yasinta Intan Putri Deepraj Kaur Eryandra, Alvin Farida Isroani Forastero, Anandre Kaur, Deepraj Kevin Juan Tanggo Laksono Kinanti Alvani Pane Kinanti Alvani Pane Laksono, Kevin Juan Tanggo Martina Dwi Mustika Muda, Sidiq Maulana Narhetali, Erita Pane, Kinanti Alvani Prabowo, Rahadi Pradita Sita Devi Normasari, Pradita Sita Devi Putri, Sellya Putri, Yulianty Chi Rahadi Prabowo Rahmi, Yaumul Rany Komala Dewi Sari Novianti Sekarasih, Laras Sellya Putri Sidiq Maulana Muda Simanjuntak, Dewi Fransiska Suyanto, Helmi Tiara Veronika Simamora Ully Rachmawati Yurizal Firdaus Zalafi, Zahratika