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All Journal Humanitas: Indonesian Psychological Journal Psikodimensia: Kajian Ilmiah Psikologi Psikohumaniora: Jurnal Penelitian Psikologi Jurnal Psikologi Talenta JURNAL DIVERSITA Humaniora MANASA, Jurnal Ilmiah Psikologi Makara Human Behavior Studies in Asia Psychological Research on Urban Society The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology

Bertina Sjabadhyni

Faculty Of Psychology Universitas Indonesia

Author-ID : 2072396

Religion Arts Humanities Education Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Physics Public Health Social Sciences Other

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MOTIF KEPEDULIAN LINGKUNGAN DAN KAITANNYA DENGAN PERILAKU KONSUMEN SADAR LINGKUNGAN Kevin Juan Tanggo Laksono; Bertina Sjabadhyni
MANASA Vol 1 No 1 (2012): Juni, 2012
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Inconsistent effects of the relationship between motive for environment concern and the green environment behavior occurred since motive for environment concerns are preserved as an unidimensional construct. This research uses a multidimensional approach on motive for environment concern in order to examine the relationship between each dimension of the motive with the green environment behavior. Those dimensions include egoistic, altruistic, and biospheric dimensions. Using environmental motives scale and ecological conscious consumer behavior scale, 276 college students were participating in the study. The results shown that each dimension of the motives correlates significantly with the green environment behavior. Furthermore, biospheric motive contributes the largest part to such behavior. This research has a meaningful practical implication to the green environment campaign. The campaign needs to address the specific reason behind the environment concern motive, so that it will be more effective reaching the goal of green consumers.

Does Experience Lead People to Buy? The Formation of Brand Loyalty Using the Theory of Love on Older Consumers Bertina Sjabadhyni; Martina Dwi Mustika; Kinanti Alvani Pane; Deepraj Kaur; Alvin Eryandra
Humaniora Vol. 10 No. 2 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i2.5576

This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 older consumers participated in the research. Using path analysis, the results suggested that the relationship between brand experience and brand loyalty was stronger when the experience of older consumers predicted their loyalty through affectivity and trust. This research provided evidence that the consumer and brand relationship could be explained using the triangular theory of love and the theory of planned behavior. It can be concluded that the affection and trust of older consumers are essential. Thus, their experience of the product leadsto loyalty.

Pengaruh Flexible Work Arrangement Terhadap Ethical Decision Making : Peran Employee Engagement Sebagai Mediator Dewi Fransiska Simanjuntak; Martina Dwi Mustika; Bertina Sjabadhyni
Jurnal Diversita Vol 5, No 1 (2019): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v5i1.2327

Semakin banyaknya jumlah perempuan yang bekerja mengarahkan organisasi untuk melakukan perubahan yang besar dalam mengelola sumber daya manusia dan juga peraturan yang berlaku (Ugargol et al., 2016). Disertai dengan peningkatan penggunaan teknologi dalam organisasi juga menjadikan banyak organisasi yang menerapkan pengaturan kerja yang fleksibel. Berbagai penelitian menjelaskan dampak dari penerapan pengaturan kerja fleksibel yang menunjukkan hasil yang bertentangan dikarenakan minimnya pengawasan. Hal ini membuat hubungan antara penerapan fleksibilitas kerja dengan pengambilan keputusan secara etis menjadi topik yang penting untuk diteliti, terutama di Indonesia. Penelitian ini bertujuan untuk melihat hubungan antara pengaturan kerja fleksibel (Flexible Work Arrangement) dengan pengambilan keputusan secara etis (Ethical Decision Making) yang dimediasi oleh keterlibatan karyawan (Employee Engagement). Penelitian yang dilakukan kepada 301 orang partisipan menunjukkan bahwa pengaturan kerja fleksibel berpengaruh secara signifikan terhadap pengambilan keputusan secara etis melalui keterlibatan karyawan. Sehingga penerapan pengaturan kerja fleksibel dapat menjadi anteseden untuk keterlibatan karyawan yang akan dapat meningkatkan pengambilan keputusan etis pada karyawan di dalam organisasi.Kata Kunci: Flexible work arrangement;Ethical Decision Making;Employee Engagement

The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention Rahmi, Yaumul; Sekarasih, Laras; Sjabadhyni, Bertina
Makara Human Behavior Studies in Asia Vol. 21, No. 1
Publisher : UI Scholars Hub

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This study examined the influence of beauty vlog on consumers’ purchase intention through consumers’ perceptions of source credibility and expertise, with consumers’ previous experience in using the product as a moderator. An experiments was conducted by exposing participants (n = 98) to a beauty vlog clip and a traditional advertising as a source of information on YouTube platform. Wardah lip cream products were used as a product in experiments. The results showed that the source of information had no effect on purchasing intention or consumer perception on the credibility and expertise of information sources. However, an interaction between information source and previous experience in using the product in influencing consumers’ purchase intention was found. Specifically, compared to traditional advertising, beauty vlog had a positive effect on the intention of purchase among individuals who had had used Wardah lip cream products.

How a Leader Transforms Employees' Psychological Empowerment into Innovative Work Behavior Prabowo, Rahadi; Mustika, Martina Dwi; Sjabadhyni, Bertina
Psychological Research on Urban Society Vol. 1, No. 2
Publisher : UI Scholars Hub

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Businesses, especially those in urban areas, rely on innovation as a crucible of growth. Therefore, innovation is central to a business’s success. A transformational leader spurs their employees’ capability and efficacy. As a result, employees feel valued by the company, which encourages them to be innovative in the workplace. Thus, they can be inventive without fearing a reprimand by superiors. We argue that psychological empowerment indirectly influences the relationship between transformational leadership and innovative work behavior. This study surveyed 292 employees from different organizational types (e.g., private sector and public sector) in urban areas. The results of the study’s moderated mediation analysis demonstrate that innovative work behavior is the outcome of psychological empowerment through transformational leadership. Therefore, a transformational leader tends to empower their employees psychologically, which may improve employees’ ability to be more innovative at work. Furthermore, organizational types play a role in influencing employees’ psychological empowerment.

EFFECTS OF FLEXIBLE WORK ARRANGEMENTS ON ETHICAL DECISION MAKING: JOB SATISFACTION AS A MEDIATOR Tiara Veronika Simamora; Martina Dwi Mustika; Bertina Sjabadhyni
Jurnal Psikologi TALENTA Vol 4, No 2 (2019): Maret
Publisher : Universitas Negeri Makassar

Abstract. Ethical Decision Making (EDM) is behavior that is based on cognitive morals to choose an ethical decision. Flexible Work Arrangement (FWA) is a work option that allows employees to be flexible in terms of the place of work and its settlement. Job satisfaction is a positive feeling about work. This study will see job satisfaction mediates flexible work arrangement relationships with ethical decision making. This research method is a survey with a cross sectional design. The sample in this study were those who had worked in Indonesia with simple random sampling. The results of the study point out a significant indirect effect of flexible work arrangement on ethical decision making through job satisfaction

Increasing ethical decision making through flexible work arrangement Zalafi, Zahratika; Sjabadhyni, Bertina; Suyanto, Helmi
Psikohumaniora: Jurnal Penelitian Psikologi Vol. 4 No. 2 (2019)
Publisher : Faculty of Psychology and Health - Universitas Islam Negeri Walisongo Semarang

When faced with a particular ethical dilemma, individuals are expected to make ethical decisions through an ethical decision-making process (EDM). Today’s employees provide added value to organizations that implement flexible arrangements to support employee’s well being and work-life balance. This research was conducted through an online survey on 236 active employees with a minimum age of 22 years old in Indonesia. Likert scales were used to examine the effect of flexible work arrangements (FWA) mediated by work-life balance (WLB) on the level of EDM of individuals in organizations. The mediation results showed that FWA mediated by WLB significantly predicted an increase in individual’s EDM level (b = .359, SE = .116, 95% CI = .152 - .607). Positive implementation of FWA leads to balanced WLB which in turn increased the level of individual EDM.

The effect of flexible work arrangements on ethical decision-making Normasari, Pradita Sita Devi; Sjabadhyni, Bertina
Psikohumaniora: Jurnal Penelitian Psikologi Vol. 5 No. 2 (2020)
Publisher : Faculty of Psychology and Health - Universitas Islam Negeri Walisongo Semarang

This study aimed to compare the impact of different types of flexible work arrangements (flextime and telecommuting) on ethical decision-making. Ethical decision-making is when individuals use their moral basis to determine what is right and wrong in a given situation. It involves an awareness of moral dilemmas and consideration of the consequences of decisions. Flexible work arrangements are offered to promote individuals’ ethical decision-making by balancing their needs at work and outside work, such as spending time with family. This research was conducted on 185 employees and used a quantitative approach that utilizes experimental methods with a post-test-only design. Employees’ ethical decision-making was measured using two vignettes. Data analysis was conducted using the independent sample t-test parametric statistical technique. The study results indicated a t = 4.21 and a significance level of .00 (p < .05), which showed that this study's working hypothesis was acceptable. It concluded that there were differences in ethical decision-making between two types of flexible work arrangements: flextime and telecommuting groups.

The impact of halal certification and halal awareness on consumer intentions to purchase skincare products online Putri, Yulianty Chi; Sjabadhyni, Bertina
Islamic perspective on Communication and Psychology Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ipercop.v2i1.2025.1375

Background: The growing awareness of halal products, particularly in the skincare industry, has prompted a need to understand the factors influencing Generation Z's purchasing intentions for halal skincare products through e-commerce platforms. Halal certification and halal awareness are critical factors in shaping consumer behavior. This study aims to examine the role of halal certification and halal awareness in influencing the purchasing intentions of Generation Z consumers for halal skincare products. Methods: This research employed a quantitative approach with a descriptive and cross-sectional design. Data was collected through surveys distributed to Generation Z consumers who had experience with halal skincare products. Structural Equation Modeling (SEM) was used to analyze the relationships between halal certification, halal awareness, and purchasing intentions. Findings: The results revealed that halal certification had a significant positive impact on consumers' intentions to purchase halal skincare products online, whereas halal awareness did not significantly predict purchasing intentions. This suggests that consumers' perceptions of halal certification are more influential than their awareness of halal products in driving their purchasing behavior. Conclusion: The study concludes that while halal certification plays a crucial role in influencing Generation Z's purchasing intentions, halal awareness alone does not significantly affect their decisions. Therefore, businesses in the halal skincare industry should focus on promoting halal certification to enhance consumer confidence and drive purchases. Novelty/Originality of this article: This article contributes to the understanding of consumer behavior in the context of halal skincare products, particularly by focusing on Generation Z and their online purchasing intentions. It provides new insights into the relative importance of halal certification over halal awareness in influencing purchasing decisions. Additionally, the study highlights the need for further research to explore the effects of religiosity and specific educational interventions on halal consumer behavior.

Halal awareness as a moderator between halal certification and consumer intention to buy skincare through e-commerce Basuki, Yasinta Intan Putri; Sjabadhyni, Bertina
The Journal of Religion and Communication Studies Vol. 1 No. 2: (August) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

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Background: The global halal industry continues to grow, including in sectors such as cosmetics and skincare. This growth is supported by increasing consumer demand for halal products, particularly in Indonesia, which has one of the largest Muslim populations. Ongoing research seeks to understand the factors that influence the intention to purchase halal products. This study aims to examine the effect of halal certification on the intention to purchase halal skincare products, while also investigating the moderating role of halal awareness. Methods: This experimental study involved 310 Muslim female respondents aged 18-25 years. The participants were randomly assigned to either an experimental group, which received a product catalog with halal certification logos, or a control group, which received a catalog without halal certification logos. Following the manipulation, the respondents' intention to purchase and halal awareness were measured. Findings: The results revealed that the intention to purchase was higher in the experimental group compared to the control group, indicating that halal certification positively affects the intention to purchase. However, halal awareness did not moderate this relationship; instead, it had a direct effect on the intention to purchase halal skincare products. Conclusion: Halal certification significantly influences the intention to purchase halal skincare, while halal awareness directly impacts purchasing intention, but not as a moderator. These findings highlight the importance of halal certification in consumer purchasing behavior. Novelty/Originality of This Study: This study contributes to the literature by demonstrating the direct effect of halal awareness on purchasing intention and by providing empirical evidence on the importance of halal certification in the skincare industry, particularly among young Muslim consumers.

Co-Authors Alvin Eryandra Anandre Forastero Basuki, Yasinta Intan Putri Deepraj Kaur Eryandra, Alvin Farida Isroani Forastero, Anandre Kaur, Deepraj Kevin Juan Tanggo Laksono Kinanti Alvani Pane Kinanti Alvani Pane Laksono, Kevin Juan Tanggo Martina Dwi Mustika Muda, Sidiq Maulana Narhetali, Erita Pane, Kinanti Alvani Prabowo, Rahadi Pradita Sita Devi Normasari, Pradita Sita Devi Putri, Sellya Putri, Yulianty Chi Rahadi Prabowo Rahmi, Yaumul Rany Komala Dewi Sari Novianti Sekarasih, Laras Sellya Putri Sidiq Maulana Muda Simanjuntak, Dewi Fransiska Suyanto, Helmi Tiara Veronika Simamora Ully Rachmawati Yurizal Firdaus Zalafi, Zahratika

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