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All Journal EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Kajian Branding Indonesia East Asian Journal of Multidisciplinary Research (EAJMR) Science And Education Journal (SNEJ) Karimah Tauhid Jurnal Akuntansi dan Governance Andalas
Amelia, Novi
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Social Sciences Other

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Analysis of PT Fokus KuAnalysis of PT Fokus Kualitas Utama Digital Marketing Strategy to Increase Client Attraction alitas Utama Digital Marketing Strategy to Increase Client Attraction Amelia, Novi; Wardani, Nuruni Ika Kusuma
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.12523

Abstract

This research analyzes the implementation of digital marketing strategies by PT. Primary Quality Focus in increasing client attraction. Qualitative descriptive methods with the AIDA (Attention, Interest, Desire, Action) analysis model are used to expand digital marketing strategies. Focus on Attention emphasizes quality, providing a superior experience, high-quality service, and engaging digital content. On Interests, the company drives interaction and engagement through quizzes, polls, and periodic content, building interest and two-way relationships. Desire is stimulated through content that highlights service excellence and client testimonials. The Action stage encourages the audience to utilize the service after going through the Attention, Interest and Desire process. The results of this research indicate that the digital marketing strategy implemented by PT. The Main Quality Focus provides a significant positive impact on business growth, so that it is able to attract the attention of clients every year. However, companies need to optimize consistency in LinkIn and Websites in order to get more effective improvements to increase the attractiveness of service company clients in the digital era.
Strategi Komunitas Suporter Bonek Unesa dalam Membangun Citra Positif di Masyarakat Amelia, Novi; Setyowati, Raden Roro Nanik
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Selama ini, Bonek Mania dikenal sebagai suporter fanatik dengan citra buruk akibat kerusuhan dan kekerasan. Namun, Bonek Unesa berusaha membangun citra positif di masyarakat melalui program-programnya. Penelitian ini bertujuan mengetahui program-program yang dilakukan Bonek Unesa dalam membangun citra positif serta menjelaskan strategi yang diterapkan. Metode kualitatif dengan pendekatan studi kasus digunakan dalam penelitian ini, dengan teknik pengumpulan data berupa observasi dan wawancara. Penelitian ini menemukan bahwa Bonek Unesa memiliki program aksi sosial dan akademis untuk membangun citra positif. Strategi yang digunakan meliputi capacity building, membangun identitas komunitas, dan pemanfaatan media sosial. Dengan menerapkan manajemen strategi dari Hunger dan Wheelen, Bonek Unesa mampu melakukan pengamatan lingkungan, perumusan strategi, implementasi strategi, dan evaluasi strategi. Penelitian ini memberikan rekomendasi praktis bagi komunitas lain untuk mengadopsi strategi Bonek Unesa dalam membangun citra positif di masyarakat.
WHY THE AUTOMOTIVE INDUSTRY IS THE RIGHT CHOICE FOR INVESTMENT Amelia, Novi; Andriani, Wery; Primadyan, Maretha
Jurnal Akuntansi dan Governance Andalas Vol. 6 No. 2 (2025): JURNAL AKUNTANSI DAN GOVERNANCE ANDALAS
Publisher : Unand Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jaga.v6i2.109

Abstract

The automotive industry is one of the industries attracting international investors. In Indonesia, the automotive industry serves as a crucial foundation for the development of the manufacturing sector. Financial analysis is needed to analyze company prospects and performance using figures available in financial reports. This analysis is necessary to assess whether company policies are appropriate, resulting in good performance and a return on investment for investors and creditors. This study attempts to assess whether the automotive industry is a suitable investment option. The data used in the analysis are obtained from the financial statements of automotive companies listed on the Indonesia Stock Exchange. The observation period is 2019-2023. The analysis uses solvency ratios, profitability ratios, market ratios, and dividend policies. The results of the analysis show fluctuating results for the five automotive companies analyzed. Over the past year, observations have shown that automotive companies have fluctuated in performance but are showing signs of improving. Investors are advised to choose companies with sufficient stability if they wish to continue investing in this industry
Enhancing the Capacity of MSMEs through Social Media and Financial Literacy Training in Sulaman and Silver Cici Koto Gadang Anas, Yulia; Oktavia, Fitriyeni; Afifah Usman, Nurul; Amelia, Novi
Warta Pengabdian Andalas Vol 33 No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.1.113-119.2026

Abstract

Training in social media and financial literacy is crucial for enhancing the capabilities of micro, small, and medium-sized enterprises (MSMEs), especially traditional craft businesses like Sulaman and Silver Cici Koto Gadang MSME. The objective of this study is to examine the impact of these training programs on attitude formation, subjective norms, and perceived behavioral control, as outlined by the Theory of Planned Behavior (TPB). Through a qualitative approach involving participatory observation, in-depth interviews, and pre- and post-tests, the study reveals significant improvements in participants' ability to manage digital marketing and understand financial risks, particularly concerning illegal online loans. The results suggest that positive attitudes toward social media as a strategic marketing tool are emerging, along with a deeper understanding of financial management and the identification of illegal lending practices. Stronger perceived behavioral control, as demonstrated by increased post-test scores, encourages MSMEs to adopt safer financial practices and sustain digital marketing efforts. Overall, this study confirms that integrated interventions are effective. These interventions combine digital skills training and financial literacy. They effectively strengthen MSME resilience and competitiveness in the digital economy.
Co-Authors Afifah Usman, Nurul Amram, Riskayani Anas, Yulia Andriani, Wery Annisa, Chientya Annisa Baharuddin Baharuddin Chatarina Umbul Wahyuni Christiana Yosevina Ratna Tercia Christina, Nathania Evelyn, Brigitta Fernando, Vicky Gouw, Michelle Arifin Handyanto Widjojo Harma, Harma Janice Janice Nuraeni, Annisa Nurhidayanti, Nurhidayanti Nuruni Ika KW Oktavia, Fitriyeni Primadyan, Maretha Rosa, Tamara Rusi Rusmiati Aliyyah Sachio, Ken Saputra, Agung Muhtar Setyowati, Raden Roro Nanik Siti Nindi Wulan Suci Nur Ramadhani Su, Kenny Tan, Jones Taslim, Michelle Chrisca Tjokro, Nicholas Hugo Wijaya, Geraldi Yosevina, Christiana Yosevina, Christiana Tercia Yosevina, Christiana Tercina