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All Journal EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Kajian Branding Indonesia East Asian Journal of Multidisciplinary Research (EAJMR) Science And Education Journal (SNEJ) Karimah Tauhid IIJSE Jurnal Akuntansi dan Governance Andalas
Amelia, Novi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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PENGARUH LOSS AVERSION DAN OVERCONFIDENCE TERHADAP INVESTMENT PERFORMANCE DENGAN INVESTMENT EXPERIENCE SEBAGAI VARIABEL MODERASI PADA INVESTOR GALERI INVESTASI DI SURABAYA Amelia, Novi; Suwaidi, Rahman Amrullah; Khoirotunnisa, Fani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7662

Abstract

Public participation in investment, especially within the banking sector, is witnessing notable growth driven by technological advancements and increased access to information. Nonetheless, this growth masks a reality where investor behaviour is often irrational and influenced by psychological factors. Insights from behavioural finance reveal that investment decisions rely on objective analysis, emotional factors, and individual perceptions. Specifically, loss aversion and overconfidence biases are thought to affect investment performance. Additionally, investment experience can amplify or diminish the impact of investment outcomes. This study identifies and analyses how loss aversion and overconfidence influence investment performance, with investment experience as a moderating variable. Employing a quantitative methodology, the research used purposive sampling to distribute a questionnaire at the Surabaya Investment Gallery. Data analysis was conducted through the Partial Least Square (PLS) method, utilizing SmartPLS 3.0. The study’s findings reveal that: 1) Loss aversion significantly positively impacts investment performance among investors at the Surabaya Investment Gallery; 2) Overconfidence also has a significant positive effect on investment performance among these investors; 3) Investment experience moderates the effect of loss aversion on performance; and 4) Investment experience similarly moderates the effect of overconfidence on performance among investors at the Surabaya Investment Gallery. These findings elevate behavioural finance literature and can guide investors toward making more rational decisions.
Analysis of PT Fokus KuAnalysis of PT Fokus Kualitas Utama Digital Marketing Strategy to Increase Client Attraction alitas Utama Digital Marketing Strategy to Increase Client Attraction Amelia, Novi; Wardani, Nuruni Ika Kusuma
East Asian Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i11.12523

Abstract

This research analyzes the implementation of digital marketing strategies by PT. Primary Quality Focus in increasing client attraction. Qualitative descriptive methods with the AIDA (Attention, Interest, Desire, Action) analysis model are used to expand digital marketing strategies. Focus on Attention emphasizes quality, providing a superior experience, high-quality service, and engaging digital content. On Interests, the company drives interaction and engagement through quizzes, polls, and periodic content, building interest and two-way relationships. Desire is stimulated through content that highlights service excellence and client testimonials. The Action stage encourages the audience to utilize the service after going through the Attention, Interest and Desire process. The results of this research indicate that the digital marketing strategy implemented by PT. The Main Quality Focus provides a significant positive impact on business growth, so that it is able to attract the attention of clients every year. However, companies need to optimize consistency in LinkIn and Websites in order to get more effective improvements to increase the attractiveness of service company clients in the digital era.
Strategi Komunitas Suporter Bonek Unesa dalam Membangun Citra Positif di Masyarakat Amelia, Novi; Setyowati, Raden Roro Nanik
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Selama ini, Bonek Mania dikenal sebagai suporter fanatik dengan citra buruk akibat kerusuhan dan kekerasan. Namun, Bonek Unesa berusaha membangun citra positif di masyarakat melalui program-programnya. Penelitian ini bertujuan mengetahui program-program yang dilakukan Bonek Unesa dalam membangun citra positif serta menjelaskan strategi yang diterapkan. Metode kualitatif dengan pendekatan studi kasus digunakan dalam penelitian ini, dengan teknik pengumpulan data berupa observasi dan wawancara. Penelitian ini menemukan bahwa Bonek Unesa memiliki program aksi sosial dan akademis untuk membangun citra positif. Strategi yang digunakan meliputi capacity building, membangun identitas komunitas, dan pemanfaatan media sosial. Dengan menerapkan manajemen strategi dari Hunger dan Wheelen, Bonek Unesa mampu melakukan pengamatan lingkungan, perumusan strategi, implementasi strategi, dan evaluasi strategi. Penelitian ini memberikan rekomendasi praktis bagi komunitas lain untuk mengadopsi strategi Bonek Unesa dalam membangun citra positif di masyarakat.
Faktor-faktor Kepuasan Kerja dan Teorinya: Studi Kasus pada Instansi Perusahaan Fauziah, Siti Pupu; Amelia, Novi
Karimah Tauhid Vol. 4 No. 9 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i9.20856

Abstract

Kepuasan kerja merupakan aspek krusial dalam manajemen sumber daya manusia karena berdampak langsung pada produktivitas, loyalitas, dan retensi karyawan. Walaupun telah banyak studi mengulas faktor-faktor yang memengaruhinya, masih terdapat kekosongan pemahaman terhadap interaksi antar faktor dalam konteks organisasi yang mengalami turnover tinggi. Penelitian ini bertujuan mengkaji secara teoritis faktor-faktor penentu kepuasan kerja melalui studi pustaka yang diperkuat studi kasus pada PT XYZ, sebuah perusahaan manufaktur dengan tingkat turnover signifikan. Metode yang digunakan adalah studi pustaka sistematis dari literatur terkini, dikombinasikan dengan analisis deskriptif kualitatif terhadap PT XYZ. Data dikumpulkan melalui laporan internal dan observasi pengalaman karyawan mengenai kompensasi, kondisi kerja, hubungan sosial, peluang pengembangan karier, serta persepsi terhadap keadilan organisasi. Hasil penelitian mengidentifikasi lima faktor utama yang memengaruhi kepuasan kerja, yaitu: kompensasi yang adil, kondisi kerja yang aman dan nyaman, hubungan positif dengan atasan dan rekan kerja, kesempatan pengembangan karier, serta persepsi terhadap keadilan organisasi. Studi kasus di PT XYZ memperlihatkan interaksi kompleks antar faktor tersebut. Keluhan karyawan mencakup kurangnya transparansi bonus, fasilitas kerja yang minim, gaya kepemimpinan otoriter, tidak adanya program pengembangan yang memadai, dan promosi yang dianggap tidak adil. Penelitian ini memiliki keterbatasan pada lingkup studi kasus tunggal, sehingga generalisasi hasil masih terbatas. Namun demikian, temuan ini menegaskan pentingnya pendekatan strategis dan holistik dalam pengelolaan sumber daya manusia untuk menciptakan lingkungan kerja yang mendukung kepuasan kerja dan keberlangsungan organisasi.
WHY THE AUTOMOTIVE INDUSTRY IS THE RIGHT CHOICE FOR INVESTMENT Amelia, Novi; Andriani, Wery; Primadyan, Maretha
Jurnal Akuntansi dan Governance Andalas Vol. 6 No. 2 (2025): JURNAL AKUNTANSI DAN GOVERNANCE ANDALAS
Publisher : Unand Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jaga.v6i2.109

Abstract

The automotive industry is one of the industries attracting international investors. In Indonesia, the automotive industry serves as a crucial foundation for the development of the manufacturing sector. Financial analysis is needed to analyze company prospects and performance using figures available in financial reports. This analysis is necessary to assess whether company policies are appropriate, resulting in good performance and a return on investment for investors and creditors. This study attempts to assess whether the automotive industry is a suitable investment option. The data used in the analysis are obtained from the financial statements of automotive companies listed on the Indonesia Stock Exchange. The observation period is 2019-2023. The analysis uses solvency ratios, profitability ratios, market ratios, and dividend policies. The results of the analysis show fluctuating results for the five automotive companies analyzed. Over the past year, observations have shown that automotive companies have fluctuated in performance but are showing signs of improving. Investors are advised to choose companies with sufficient stability if they wish to continue investing in this industry
Co-Authors Amram, Riskayani Andriani, Wery Annisa, Chientya Annisa Baharuddin Baharuddin Chatarina Umbul Wahyuni Christiana Yosevina Ratna Tercia Christina, Nathania Evelyn, Brigitta Fernando, Vicky Gouw, Michelle Arifin Handyanto Widjojo Harma, Harma Janice Janice Khoirotunnisa, Fani Nuraeni, Annisa Nurhidayanti, Nurhidayanti Nuruni Ika KW Primadyan, Maretha R. Siti Pupu Fauziah Rosa, Tamara Rusi Rusmiati Aliyyah Sachio, Ken Saputra, Agung Muhtar Setyowati, Raden Roro Nanik Siti Nindi Wulan Suci Nur Ramadhani Su, Kenny Suwaidi, Rahman Amrullah Tan, Jones Taslim, Michelle Chrisca Tjokro, Nicholas Hugo Wijaya, Geraldi Yosevina, Christiana Yosevina, Christiana Tercia Yosevina, Christiana Tercina