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All Journal Jurnal Abdimas Mahakam Journal of Islamic economics Perspectives (JIEP)
Gultom, Angga
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengenalan Potensi Bisnis Digital bagi Siswa Yayasan Asyifa Baturaja Gultom, Angga; Shofia, Alima; Tusri , Yudi; Wulanda, Nourma; Rabiulkhri, Mailani; Anwar, Rani
Jurnal Abdimas Mahakam Vol. 8 No. 01 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i01.2543

Abstract

Abstrak Program pengabdian pengenalan potensi bisnis digital ini dilaksanakan selama periode masa ta'aruf siswa madrasah (Matsama), dengan metode pendekatan berbasis partisipatif dan edukatif untuk melibatkan siswa secara aktif dalam memahami konsep bisnis digital. Hasil dari program ini menunjukkan bahwa siswa-siswa Yayasan Asyifa Baturaja memiliki antusiasme tinggi terhadap pengenalan bisnis digital serta memahami konsep-konsep dasar penggunaan media sosial sebagai alat pemasaran digital. Beberapa siswa bahkan mulai merencanakan dan mengembangkan usaha kecil berbasis online, Program ini juga berperan dalam menginspirasi siswa untuk menjadi wirausaha mandiri dan berkontribusi positif bagi perkembangan ekonomi masyarakat di sekitar mereka. Kata Kunci: Potensi, Bisnis Digital; Yayasan Asyifa
Entrepreneurial Factors Influencing Business Success in Micro, Small and Medium Enterprises in Muaradua Subdistrict South Oku Regency: ENTREPRENEUR Gultom, Angga; Dyah Ayu Putriani
Journal of Islamic Economics Perspectives Vol. 2 No. 1 (2020): September (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v2i1.31

Abstract

Abstract Analyzer used in this research is multiple linear regression. This study discusses the influence of the business environment, the availability of capital and marketing strategies that influence the success of Micro, Small and Medium Enterprises (UMKM) in Muaradua subdistrict South OKU Regency either simultaneously or partially. The results of this study were found positive and significant influence both partially and simultaneously between the Business Environment (X1), availability of capital (X2) and Strategic Marketing (X3) influence the entrepreneurial success (Y). R² value (Adjusted R Square) of 0.920 or (92%). This shows that the Business Environment (X1), Capital Availability (X2) and Strategic Marketing (X3) influence the entrepreneurial success (Y) while the remaining 8% are influenced or explained by other variables not included in the model of this study is the participation of members, cooperative management, cooperative management and cooperative financial report (Hanafiah, 2012). Keywords: business environment, availability of capital, marketing strategy
Co-Authors Dyah Ayu Putriani Rabiulkhri, Mailani RANI ANWAR, RANI Shofia, Alima Tusri , Yudi Wulanda, Nourma