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All Journal Widya Aksara: Jurnal Agmaa Hindu Jurnal Public Relations (J-PR) Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Kurniasari, Ni Gusti Ayu Ketut
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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UPAYA HICOLLEAGUES DALAM MEMPERTAHANKAN BRAND ENGAGEMENT MELALUI MEDIA SOSIAL TIKTOK Azizy, Azizy; Gifa, Alkausara Putri; Larasati, Mayra Azzahra; Kurniasari, Ni Gusti Ayu Ketut
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1890

Abstract

The purpose of this research is to analyze the marketing communication approach strategy via social media TikTok Hicolleagues, which aims to increase Brand Engagement. The method used is descriptif qualitatif with model The Circular Model of Some, a method that integrates user interaction, content analysis, and the influence of communication strategies on Brand Engagement. Data was collected through observation and FGD with five participants.The research results show that interactive and creative content strategies, such as challenges, collaborative videos, use of the latest trends, and quick responses to comments and active participation in interactions are successful in attracting audience attention and increasing Brand Engagement. Implementation of The Circular Model of Some' enables in-depth and comprehensive analysis of the effectiveness of HiColleagues' digital marketing communications strategy.
Digital Public Relations PT Mulia Industrindo Tbk Dalam Mengelola Akun Instagram @muliaceramics Fauzi, Nabila Adzhana Putri Ariadi; Hakim, Fadlan Rusman; Saputra, Fadli; Kurniasari, Ni Gusti Ayu Ketut
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.4944

Abstract

Abstract This research aims to analyze the Digital Public Relations (PR) strategy implemented by PT Mulia Industrindo in managing Instagram social media. With the increasing development of technology and social media, companies need to have an effective PR strategy to build and maintain a positive image and interact with audiences directly. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with PT Mulia Industrindo's PR team, Instagram content analysis, and documentation. The research results show that PT Mulia Industrindo implements various strategies, such as structured content planning, consistent use of visuals, active interaction with followers, collaboration with influencers, and the use of social media analytics to measure performance. These strategies have proven effective in increasing user engagement, strengthening brand awareness, and supporting a company's marketing goals. This research provides practical insights for other companies looking to optimize their social media management through a strategic Digital PR approach.
Strategi Public Relations Dalam Mempertahankan Brand Awareness Produk “Broodis” Di Social Media Instagram Meliani, Memey; Septianah, Nabila; Septiani, Salsabila; Kurniasari, Ni Gusti Ayu Ketut
Jurnal Public Relations (J-PR) Vol. 5 No. 1 (2024): April 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i1.4945

Abstract

Pada era digitalisasi dan globalisasi, media sosial menjadi alat yang Krusial bagi industri bisnis dalam memasarkan produk atau jasa mereka. Penelitian ini menyoroti strategi Public Relations (PR) yang digunakan oleh Broodis, sebuah brand fashion pria lokal, dalam membangun Brand Awareness melalui Instagram. Dengan mengamati aktivitas Broodis di Instagram, penelitian ini bertujuan untuk memahami bagaimana mereka memanfaatkan berbagai fitur platform tersebut untuk meningkatkan visibilitas dan keterlibatan konsumen. Metode Kualitatif, khususnya Focus Group Discussion (FGD) dengan Tim Internal Broodis, digunakan untuk menggali strategi konten, pengelolaan konten berbasis riset, dan evaluasi kinerja konten melalui algoritma Instagram. Hasil penelitian menunjukkan bahwa Broodis berhasil membangun dan meningkatkan Brand Awareness dengan strategi konten yang adaptif dan berbasis data, memanfaatkan popularitas Instagram di kalangan target pasar mereka. Penelitian ini memberikan wawasan tentang pentingnya media sosial dalam strategi PR modern dan bagaimana pengelolaan konten yang efektif dapat meningkatkan Brand Awareness.
Pengelolaan Promosi Pasar Modern Intermoda BSD City Melalui Program Event Putri, Salsabila Aulia; Kurniasari, Ni Gusti Ayu Ketut
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9373

Abstract

Pasar Modern Intermoda BSD City adalah pasar modern yang berbeda dari yang lain karena sering mengadakan event dari berbagai macam kategori, Padatnya event promosi sehingga membutuhkan strategi yang tepat agar event dapat berjalan efektif. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi serta pengelolaan promosi yang dilakukan oleh Pasar Modern Intermoda BSD City melalui event yang diselenggarakan. Penelitian ini menggunakan metode deskrptif kualitatif dengan teknik pengumpulan data terfokus pada Focus Group Discussion (FGD). FGD dilakukan dengan melibatkan tiga orang yaitu pengelola, konsumen dan pedagang. Hasil penelitian menemukan bahwa strategi yang dilakukan Pasar Modern Intermoda BSD City adalah melalui riset sebagai data event, konsistensi karakter pada family event, event sebagai upaya membangun kesadaran masyarakat, dan pengelolaan event melalui implementasi barter, dimana keempat hal tersebut merupakan komponen penting dalam pengelolaan promosi melalui program event di Pasar Modern Intermoda BSD City. Dari event yang sudah dilaksanakan terjadi peningkatan pengunjung sebesar 20% hingga 30% dibandingkan hari biasanya.
Analisis Brand Engagement Pada Akun Instagram KODOMO @temankodomo Lintang Samudera; Pratama, Agi Surya; Sakwa, Azky Dujak; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3944

Abstract

This research discusses the strategic use of Instagram social media by children's product brand Kodomo to increase their engagement through Regina Luttrell's SoMe Circular Model. Social media plays an important role in digital communication, We Are Social stated that in January 2024, of all internet users in Indonesia aged 16-64 years, 85.3% used the Instagram application, followed by Facebook 81.6% and TikTok 73.5%. Instagram is a key platform for businesses, including Kodomo, which targets young mothers through engaging visual content. This research uses a qualitative approach to understand Kodomo's strategy in the four stages of the SoMe Circular Model: Share, Optimize, Manage, and Engage. The results show that Kodomo successfully utilizes Instagram by choosing a platform that suits the target audience. The study concludes that a structured communication strategy and a deep understanding of the audience are essential in increasing engagement on social media.
Upaya PT. Serba Digital Dalam Membangun Brand Awareness Produk Costa Jasmine Ramadhany Karim; Pramesti, Ajeng Arieska; Awwalin, Cahya Aulia; Tamunu, Fernando Sadrakh; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3945

Abstract

This research aims to analyze PT Serba Digital's strategies and efforts in increasing brand awareness of Costa products, which include camera accessories such as lighting, tripods, and microphones. PT Serba Digital uses various marketing tactics, both digital and conventional, to expand brand awareness among consumers. These strategies include the use of social media, collaboration with influencers, creative content creation, and integrated promotional campaigns. Social media, especially platforms such as Instagram and TikTok, were used as key tools to reach a wider and more diverse audience. Collaborations with well-known influencers and content creators also have a significant impact in expanding the reach of Costa's products. In addition, PT Serba Digital utilizes data analytics to measure the effectiveness of the campaign and adjust strategies based on market response. This study uses qualitative research methods using Kotler and Keller's theory of Brand Awareness. The results showed that these efforts were successful in increasing brand awareness of Costa's products, which was characterized by increased interactions on social media, growth in the number of followers, as well as increased product sales. This study provides important insights for other companies in the camera accessories industry looking to increase brand awareness through innovative and effective marketing strategies.
PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND IMAGE PONDOK PESANTREN TAHFIDZUL QUR'AN AZIZIYYAH Aziz, Naufal Abdul; Ardianto, Irwan; Nugraha, Aditya; Kurniasari, Ni Gusti Ayu Ketut
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2162

Abstract

PPTQ Aziziyyah is one of the Islamic boarding schools in Tangerang. Arabic and English are the languages used by PPTQ Aziziyyah students. This aims to improve the quality of students in the fields of knowledge and communication skills where the students and female students here not only excel in memorizing Allah's verses, but are also fluent in international Arabic and English. The research method used in this research is a case study with a qualitative approach through focus group discussions. The research uses a critical paradigm. The data collection technique uses a focus group discussion involving resource persons from the Tahfidzul Qur'an Aziziyyah Islamic Boarding School, namely teaching staff. The results of this research aim to find out how the Instagram social media management team at Tahfizdzul Qur'an Aziziyyah Islamic Boarding School manages the brand image on Tahfidz Instagram to become an advantage as a selling point, content characteristics as determinants in content formation, maximizing the features and potential of the Instagram application and engagement such as the number of likes, views and followers as indicators of success in building the brand image of the Pondok Pesantren Tahfidzul Qur’an Aziziyyah.
DIGITAL PUBLIC RELATIONS MELALUI AKUN INSTAGRAM @kb.kreditplus DALAM MEMPUBLIKASI PRODUK PERUSAHAAN DI PT KB FINANSIA MULTIFINANCE Salsabila, Natasya; Kurniasari, Ni Gusti Ayu Ketut
Widya Aksara : Jurnal Agama Hindu Vol 30 No 1 (2025): Maret
Publisher : Lembaga Penerbit Sekolah Tinggi Hindu Dharma Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54714/widyaaksara.v30i1.299

Abstract

Instagram is a social media that can be developed by public relations practitioners as a medium for publishing company products. The purpose of this study was to determine how the management of digital public relations through the @kb.kreditplus Instagram account in publicizing company products at PT KB Finansia Multi finance using The Circular Model of SOME. The approach used in this research is a qualitative approach. In this study, researchers used a qualitative descriptive method. The results of the study found that at the share stage, Kreditplus builds two-way communication with the audience through active interaction in the comments column and direct message (DM), and consistently shares product and service information. The optimize stage is carried out by following digital trends and adjusting content to make it more interesting and relevant to the audience, including the KOL Marketing strategy by collaborating with influencers. In the manage stage, Kreditplus implements media monitoring by determining the best time to upload content to increase interaction. However, there are still obstacles in responding quickly to direct messages (DM) which can have an impact on customer satisfaction. Meanwhile, the engage stage is carried out by presenting content that matches audience preferences, such as promotions and giveaways, to increase engagement and build customer loyalty.
THE MEANING OF POLITICIAN BALINESE HINDU WOMENS AS SYMBOL OF SRIKANDI POLITIC IN BALI PROVINCE Kurniasari, Ni Gusti Ayu Ketut
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 1 (2022): Samvada Mei 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.611 KB) | DOI: 10.53977/jsv.v1i1.610

Abstract

This study looks at about meanings women Hindu Bali as a symbol of political a Srikandi , where in the research also linked about patrilineal culture that is in Bali province and domination patriaki system to this system political in Bali. As the basis for philosophical in this research was a Srikandi figures which is in the story of Mahabharata as one of referral basic in the teachings of Hindu believed by the majority of the community in Bali. A method of observation was used in the study directly and interview with Hindu women politicians who are in the province of Bali. As a result in this research was a heroine who had a knight brave and full of strategy is the main condition of being a female politician Hindu Bali. Patrilineal culture in effect in Bali province patriakis system and political stage in Bal, producing its own purport to female politicians Hindu Bali must have proper political strategy ability as well as the ability to communicate very flexible.
Digital Campaign Melalui Akun Instagram @orbitfutureacademy.id Dalam Membangun Brand Awareness Orbit Future Academy Niigata, Dinda Ramadhanty; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3459

Abstract

In using current technology, especially in developing social media content that can create the characteristics or branding of a company. Orbit Future Academy is a training program that is different and also very flexible for training workers. Orbit Future Academy is carrying out a digital campaign which aims to convey information related to Artificial Intelligence which is a program from Orbit Future Academy via its official Instagram @orbitfutureacademyid as Instagram management. This research uses a qualitative descriptive method with research techniques focused on Focus Group Discussion (FGD). The FGD was carried out involving Orbit Future Academy employees. This research produces five things, namely research as original content management data, maximizing content design, media monitoring, building brand awareness by maximizing Instagram features and providing rewards for @orbitfutureacademy followers. These five things are important components in digital campaigns via Instagram accounts. @orbitfutureacademyid in building artificial intelligence brand awareness.
Co-Authors ADITYA NUGRAHA Ardianto, Irwan Awwalin, Cahya Aulia Aziz, Naufal Abdul Azizy, Azizy Fauzi, Nabila Adzhana Putri Ariadi Gifa, Alkausara Putri Hakim, Fadlan Rusman Jasmine Ramadhany Karim Larasati, Mayra Azzahra Lintang Samudera Meliani, Memey Niigata, Dinda Ramadhanty Pramesti, Ajeng Arieska Pratama, Agi Surya Putri, Salsabila Aulia Sakwa, Azky Dujak Salsabila, Natasya Saputra, Fadli Septianah, Nabila Septiani, Salsabila Tamunu, Fernando Sadrakh