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All Journal Widya Aksara: Jurnal Agmaa Hindu Jurnal Public Relations (J-PR) Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Kurniasari, Ni Gusti Ayu Ketut
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya

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Analisis Brand Engagement Pada Akun Instagram KODOMO @temankodomo Lintang Samudera; Pratama, Agi Surya; Sakwa, Azky Dujak; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3944

Abstract

This research discusses the strategic use of Instagram social media by children's product brand Kodomo to increase their engagement through Regina Luttrell's SoMe Circular Model. Social media plays an important role in digital communication, We Are Social stated that in January 2024, of all internet users in Indonesia aged 16-64 years, 85.3% used the Instagram application, followed by Facebook 81.6% and TikTok 73.5%. Instagram is a key platform for businesses, including Kodomo, which targets young mothers through engaging visual content. This research uses a qualitative approach to understand Kodomo's strategy in the four stages of the SoMe Circular Model: Share, Optimize, Manage, and Engage. The results show that Kodomo successfully utilizes Instagram by choosing a platform that suits the target audience. The study concludes that a structured communication strategy and a deep understanding of the audience are essential in increasing engagement on social media.
Upaya PT. Serba Digital Dalam Membangun Brand Awareness Produk Costa Jasmine Ramadhany Karim; Pramesti, Ajeng Arieska; Awwalin, Cahya Aulia; Tamunu, Fernando Sadrakh; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3945

Abstract

This research aims to analyze PT Serba Digital's strategies and efforts in increasing brand awareness of Costa products, which include camera accessories such as lighting, tripods, and microphones. PT Serba Digital uses various marketing tactics, both digital and conventional, to expand brand awareness among consumers. These strategies include the use of social media, collaboration with influencers, creative content creation, and integrated promotional campaigns. Social media, especially platforms such as Instagram and TikTok, were used as key tools to reach a wider and more diverse audience. Collaborations with well-known influencers and content creators also have a significant impact in expanding the reach of Costa's products. In addition, PT Serba Digital utilizes data analytics to measure the effectiveness of the campaign and adjust strategies based on market response. This study uses qualitative research methods using Kotler and Keller's theory of Brand Awareness. The results showed that these efforts were successful in increasing brand awareness of Costa's products, which was characterized by increased interactions on social media, growth in the number of followers, as well as increased product sales. This study provides important insights for other companies in the camera accessories industry looking to increase brand awareness through innovative and effective marketing strategies.
Digital Campaign Melalui Akun Instagram @orbitfutureacademy.id Dalam Membangun Brand Awareness Orbit Future Academy Niigata, Dinda Ramadhanty; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3459

Abstract

In using current technology, especially in developing social media content that can create the characteristics or branding of a company. Orbit Future Academy is a training program that is different and also very flexible for training workers. Orbit Future Academy is carrying out a digital campaign which aims to convey information related to Artificial Intelligence which is a program from Orbit Future Academy via its official Instagram @orbitfutureacademyid as Instagram management. This research uses a qualitative descriptive method with research techniques focused on Focus Group Discussion (FGD). The FGD was carried out involving Orbit Future Academy employees. This research produces five things, namely research as original content management data, maximizing content design, media monitoring, building brand awareness by maximizing Instagram features and providing rewards for @orbitfutureacademy followers. These five things are important components in digital campaigns via Instagram accounts. @orbitfutureacademyid in building artificial intelligence brand awareness.
Co-Authors ADITYA NUGRAHA Ardianto, Irwan Awwalin, Cahya Aulia Aziz, Naufal Abdul Azizy, Azizy Fauzi, Nabila Adzhana Putri Ariadi Gifa, Alkausara Putri Hakim, Fadlan Rusman Jasmine Ramadhany Karim Larasati, Mayra Azzahra Lintang Samudera Meliani, Memey Niigata, Dinda Ramadhanty Pramesti, Ajeng Arieska Pratama, Agi Surya Putri, Salsabila Aulia Sakwa, Azky Dujak Salsabila, Natasya Saputra, Fadli Septianah, Nabila Septiani, Salsabila Tamunu, Fernando Sadrakh