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All Journal Jurnal Manajemen dan Organisasi JURNAL ILMU MANAJEMEN DAN BISNIS TIJAB (The International Journal of Applied Business) The International Journal of Business Review (The Jobs Review) Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Akademi Akuntansi (JAA) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Dinamika Sosial Ekonomi
Wahyu Firmandani
Airlangga University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

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INCREASING MSMEs SALES THROUGH DETERMINING COST OF GOODS SOLD (COGS) AND DIGITAL MARKETING Firmandani, Wahyu; Sophia, Elsha; Eriani, Izmi Dwira; Ardelia, Belva Abidah; Yahya, Adrian
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.041-051

Abstract

MSMEs have an important role in a nation's economy because of their contribution to national sales and employment. Moreover, the structure of business entities in Indonesia is still dominated by small and medium-sized enterprises (SMEs). Small- and medium-sized enterprises (SMEs) are compelled to compete on the global market due to the numerous blows from global competition and the prospect of recession. To increase the competitiveness of domestic MSMEs so that they can excel on the international stage, strategic and effective methods are required, such as implementing the marketing mix. Community service through a marketing mix strategy aims to increase MSMEs in Gresik Regency's comprehension of how to implement marketing mix strategies in order to prepare themselves for entry into the global market, which will result in increased sales. The method is implemented in three stages from March to October 2023: the preparation stage, the implementation stage, and the evaluation stage. The preparatory phase commences with routine coordination with partners and condition analysis. The implementation phase is subsequently executed via training, mentoring, question-and-answer sessions, and case discussions. In the evaluation phase, a pre-test, post-test, question-and-answer session, and questionnaire are utilized. Target partners are actively involved at all stages, so that the output targets can be achieved well. The implementation has resulted in an increase in MSMEs' knowledge of the marketing mix, which includes product, place, promotion, and price, as well as an increase in MSMEs' sales due to their increased global marketing reach. This community service also contribute to the achievement of Sustainable Development Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure).
IMPROVING CIRCULAR ECONOMY THROUGH TRAINING ON FINANCIAL DIGITALIZATION AND ECO-FRIENDLY PACKAGING: MENINGKATKAN EKONOMI SIRKULAR MELALUI PELATIHAN DIGITALISASI KEUANGAN DAN KEMASAN RAMAH LINGKUNGAN Firmandani, Wahyu; Eriani, Izmi Dwira; Ervianty, Rizka Miladiah; Damayanti, Aurellia Nydia; Firdah, Diana Aulia; Nurul, Mochammad
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 2 (2025): DECEMBER 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I2.2025.218-226

Abstract

Background: MSMEs in Gresik Regency, particularly members of the Gresik Business Pioneer Community (KPUG), face challenges due to the continued use of manual financial records and non-environmentally friendly packaging, which limit access to financing and contribute to increased plastic waste. Objective: This community service initiative aimed to enhance the managerial capacity of MSMEs through financial digitalization and to promote the use of eco-friendly packaging as part of a green marketing strategy toward a smart and sustainable city. Method: The program was implemented in five stages: (1) socialization to raise awareness, (2) technical training based on partner needs, (3) application of technology through the use of automatic cash registers and biodegradable packaging, (4) continuous mentoring, and (5) evaluation using pre-tests, post-tests, and satisfaction surveys. Results: The program significantly improved participants’ competencies in digital financial management and the adoption of eco-friendly packaging. The average post-test score was 94, with all participants scoring above 80. Participant satisfaction averaged 4 out of 5. Conclusion: The activity effectively strengthened MSMEs’ managerial and marketing capacities, enhanced their access to financing opportunities, and supported circular economy practices aligned with environmental sustainability.
Co-Authors Ajeng Rachma Pertiwi, Ajeng Rachma Andini, Amelia Pratista Anisa Fitri Sya'bania Ardelia, Belva Abidah Arizendy Dewi Fortuna Bani Alkausar Cantika Caesar Margaretha Damayanti, Aurellia Nydia Diana Suteja Elsha Sophia Eriani, Izmi Dwira Ervianty, Rizka Miladiah Fadlil Abdani Firdah, Diana Aulia Heru Tjaraka Kurniawan, Shafi Wijdan Larasati, Galuh Ayu Madani, Eltin Malik, M. Marta Linduwati Nugroho, Kansa Imeliana Putri Nurul, Mochammad Pangesti, Nitami Galih Puspitasari, Leny Rizka Miladiah Ervianty Rosyidiana, Riska Nur Soemarsono, Prinintha Nanda Sofyan Sauri, Sofyan Sulthani, Alif Iqbal Tesa Eranti Putri Yahya, Adrian Yanuar Nugroho