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All Journal Jurnal Manajemen dan Organisasi JURNAL ILMU MANAJEMEN DAN BISNIS TIJAB (The International Journal of Applied Business) The International Journal of Business Review (The Jobs Review) Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Akademi Akuntansi (JAA) Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Dinamika Sosial Ekonomi
Wahyu Firmandani
Airlangga University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

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IMPROVING CIRCULAR ECONOMY THROUGH TRAINING ON FINANCIAL DIGITALIZATION AND ECO-FRIENDLY PACKAGING: MENINGKATKAN EKONOMI SIRKULAR MELALUI PELATIHAN DIGITALISASI KEUANGAN DAN KEMASAN RAMAH LINGKUNGAN Firmandani, Wahyu; Eriani, Izmi Dwira; Ervianty, Rizka Miladiah; Damayanti, Aurellia Nydia; Firdah, Diana Aulia; Nurul, Mochammad
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 2 (2025): DECEMBER 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I2.2025.218-226

Abstract

Background: MSMEs in Gresik Regency, particularly members of the Gresik Business Pioneer Community (KPUG), face challenges due to the continued use of manual financial records and non-environmentally friendly packaging, which limit access to financing and contribute to increased plastic waste. Objective: This community service initiative aimed to enhance the managerial capacity of MSMEs through financial digitalization and to promote the use of eco-friendly packaging as part of a green marketing strategy toward a smart and sustainable city. Method: The program was implemented in five stages: (1) socialization to raise awareness, (2) technical training based on partner needs, (3) application of technology through the use of automatic cash registers and biodegradable packaging, (4) continuous mentoring, and (5) evaluation using pre-tests, post-tests, and satisfaction surveys. Results: The program significantly improved participants’ competencies in digital financial management and the adoption of eco-friendly packaging. The average post-test score was 94, with all participants scoring above 80. Participant satisfaction averaged 4 out of 5. Conclusion: The activity effectively strengthened MSMEs’ managerial and marketing capacities, enhanced their access to financing opportunities, and supported circular economy practices aligned with environmental sustainability.
Co-Authors Ajeng Rachma Pertiwi, Ajeng Rachma Andini, Amelia Pratista Anisa Fitri Sya'bania Ardelia, Belva Abidah Arizendy Dewi Fortuna Bani Alkausar Cantika Caesar Margaretha Damayanti, Aurellia Nydia Diana Suteja Elsha Sophia Eriani, Izmi Dwira Ervianty, Rizka Miladiah Fadlil Abdani Firdah, Diana Aulia Heru Tjaraka Larasati, Galuh Ayu Madani, Eltin Malik, M. Marta Linduwati Nugroho, Kansa Imeliana Putri Nurul, Mochammad Pangesti, Nitami Galih Puspitasari, Leny Rizka Miladiah Ervianty Rosyidiana, Riska Nur Soemarsono, Prinintha Nanda Sofyan Sauri, Sofyan Sulthani, Alif Iqbal Tesa Eranti Putri Yahya, Adrian Yanuar Nugroho