Article Per Year (5 Year)
p-Index From 2020 - 2025
1.116
P-Index
This Author published in this journals
All Journal Jurnal Mantik Jurnal Sains Manajemen Journal of International Conference Proceedings
Drajat, Devi Yuniati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection Agustina, Silpia; Amran, Ali; Dewi, Srie Wijaya Kesuma; Komalasari, Yunika; Putriyandari, Rofily; Drajat, Devi Yuniati
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2836

Abstract

This study examines the influence of green product knowledge and influencer marketing on purchase intention for eco-friendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a non-probability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products.
Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection Agustina, Silpia; Amran, Ali; Dewi, Srie Wijaya Kesuma; Komalasari, Yunika; Putriyandari, Rofily; Drajat, Devi Yuniati
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2836

Abstract

This study examines the influence of green product knowledge and influencer marketing on purchase intention for eco-friendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a non-probability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products.
OPTIMALISASI MANAJAMEN SDM BERBASIS AI: DAMPAK PADA EFISIENSI DAN PENGAMBILAN KEPUTUSAN ORGANISASI Drajat, Devi Yuniati; Sandini, Dwi; Hariyanti, Ifani; Raharja, Agung Rachmat
Jurnal Sains Manajemen Vol 7 No 1 (2025): Jurnal Sains Manajemen (In press)
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v7i1.1790

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak implementasi teknologi berbasis kecerdasan buatan (AI) pada manajemen sumber daya manusia (SDM), khususnya terhadap efisiensi operasional dan pengambilan keputusan organisasi. Data dikumpulkan melalui metode survei dan wawancara semi-terstruktur yang melibatkan 30 responden dari berbagai organisasi yang telah menerapkan teknologi AI. Hasil survei dianalisis menggunakan statistik deskriptif dan inferensial, sementara data wawancara dianalisis secara tematik untuk mendalami tantangan dan peluang implementasi AI. Hasil penelitian menunjukkan bahwa teknologi AI secara signifikan meningkatkan efisiensi operasional, dengan pengurangan beban kerja manual hingga 50% pada beberapa proses seperti rekrutmen dan evaluasi kinerja. Selain itu, AI juga berkontribusi pada pengambilan keputusan yang lebih akurat dan objektif, meskipun terdapat tantangan seperti kurangnya pelatihan teknis dan biaya implementasi yang tinggi. Uji validitas dan reliabilitas instrumen penelitian menghasilkan nilai yang tinggi, menunjukkan bahwa data yang diperoleh dapat diandalkan. Penelitian ini merekomendasikan peningkatan pelatihan teknis dan transparansi sistem AI untuk memaksimalkan potensi teknologi ini dalam manajemen SDM
OPTIMALISASI MANAJAMEN SDM BERBASIS AI: DAMPAK PADA EFISIENSI DAN PENGAMBILAN KEPUTUSAN ORGANISASI Drajat, Devi Yuniati; Sandini, Dwi; Hariyanti, Ifani; Raharja, Agung Rachmat
Jurnal Sains Manajemen Vol. 7 No. 1 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v7i1.1790

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak implementasi teknologi berbasis kecerdasan buatan (AI) pada manajemen sumber daya manusia (SDM), khususnya terhadap efisiensi operasional dan pengambilan keputusan organisasi. Data dikumpulkan melalui metode survei dan wawancara semi-terstruktur yang melibatkan 30 responden dari berbagai organisasi yang telah menerapkan teknologi AI. Hasil survei dianalisis menggunakan statistik deskriptif dan inferensial, sementara data wawancara dianalisis secara tematik untuk mendalami tantangan dan peluang implementasi AI. Hasil penelitian menunjukkan bahwa teknologi AI secara signifikan meningkatkan efisiensi operasional, dengan pengurangan beban kerja manual hingga 50% pada beberapa proses seperti rekrutmen dan evaluasi kinerja. Selain itu, AI juga berkontribusi pada pengambilan keputusan yang lebih akurat dan objektif, meskipun terdapat tantangan seperti kurangnya pelatihan teknis dan biaya implementasi yang tinggi. Uji validitas dan reliabilitas instrumen penelitian menghasilkan nilai yang tinggi, menunjukkan bahwa data yang diperoleh dapat diandalkan. Penelitian ini merekomendasikan peningkatan pelatihan teknis dan transparansi sistem AI untuk memaksimalkan potensi teknologi ini dalam manajemen SDM
PENGARUH MENTAL HEALTH DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION KARYAWAN GEN Z DI KOTA BANDUNG Sandini, Dwi; Mubarok, Ade; Mulyanti, Dwinta; Drajat, Devi Yuniati; Faturochman, Ersha
Jurnal Sains Manajemen Vol. 6 No. 2 (2024): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v6i2.1788

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh mental health dan work life balanceterhadap turnover intention pada karyawan Gen Z di Kota Bandung. Metode penelitian yangdigunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioneryang disebarkan kepada 200 responden yang bekerja di berbagai sektor di Kota Bandung. Analisisdata dilakukan dengan teknik regresi linier berganda untuk melihat pengaruh mental health danwork life balance terhadap turnover intention. Hasil penelitian menunjukkan bahwa MentalHealth memiliki pengaruh yang cukup kuat terhadap Turnover Intention di kalangan karyawanGen Z. Semakin baik kondisi kesehatan mental karyawan, semakin tinggi kemungkinan merekamemiliki niat untuk berhenti. Demikian pula, Work Life Balance memiliki pengaruh yang lebihkuat terhadap Turnover Intention. Ini berarti bahwa karyawan yang merasa memiliki Work LifeBalance mereka lebih cenderung memiliki niat untuk mencari peluang kerja yang lebih baik.Temuan ini menggarisbawahi pentingnya perhatian perusahaan terhadap mental health dan worklife balance karyawan sebagai strategi untuk mengurangi tingkat turnover intention, terutama dikalangan karyawan Gen Z
The effect of online customer reviews and sales promotion on interest in using the allo bank application for k-pop fans in Bandung City Hasanah, Siti Uswatun; Suparwo, Adi; Drajat, Devi Yuniati; Handayani, Rina Dwi
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6667

Abstract

Allo Bank is a bank with a strong K-pop image and is known to provide many sales promotions, but the Allo Bank application is ranked 10th with the lowest percentage of users among other digital banks. This study aims to ascertain how Bandung K-Pop fans' interest in using the Allo Bank application is influenced by online customer evaluations and sales incentives. This study utilizes quantitative research methods. The study's sample consists of 100 respondents who are K-Pop fans in Bandung and have never used the Allo Bank app. Purposive sampling, also known as non-probability sampling, is the sampling method used in this study. The IBM SPSS statistical software tool was utilized for the analysis of the gathered data. The findings showed that the variables of sales promotion and online customer review had a significant and partly favorable influence on the interest in using the Allo Bank application among K-POP fans in Bandung. Additionally, Bandung's K-Pop fans' interest in utilizing the Allo Bank application was impacted by both sales marketing and online customer reviews at the same time. Online customer reviews are useful because they are considered reliable and include a variety of comments, both positive, negative, and neutral. This provides a comprehensive overview of the Allo Bank app user experience before respondents can decide whether to use it. Future research could explore the inclusion of other influential elements, such as brand ambassadors, e-service quality, and customer experience
Co-Authors Ade Mubarok Adi Suparwo Agung Rachmat Raharja Agustina, Silpia Ali Amran Dewi, Srie Wijaya Kesuma Dwinta Mulyanti Faturochman, Ersha Hariyanti, Ifani Komalasari, Yunika Rina Dwi Handayani, Rina Dwi Rofily Putriyandari, Rofily Sandini, Dwi Siti Uswatun Hasanah