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Journal : Jurnal Ekonomi, Teknologi dan Bisnis

Economic Efficiency In Higher Education Through Chatgpt Integration: Case Study Of Budi Utomo National Institute Pujiani, Ida; Alijoyo, Franciskus Antonius
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 10 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i10.150

Abstract

This research is motivated by the need for higher education institutions to enhance economic efficiency in the learning process through innovative technology. ChatGPT, as an artificial intelligence (AI) model, is expected to support more effective and efficient learning processes significantly. This study aims to evaluate ChatGPT integration's impact on economic efficiency at Budi Utomo National Institute. The research uses a quantitative method with a survey approach involving 150 respondents consisting of lecturers and students. Data collection was conducted through questionnaires, and the results were analyzed using simple linear regression techniques. The findings show that the integration of ChatGPT significantly improves operational cost efficiency in education, reduces administrative burdens, and accelerates access to learning resources. The discussion focuses on AI's long-term potential in enhancing teaching quality and the challenges of implementing such technology in higher education institutions. This study concludes that ChatGPT can be an effective tool for achieving economic efficiency in higher education, though proper strategies are needed to optimize its use sustainably.
Economic Efficiency In Higher Education Through Chatgpt Integration: Case Study Of Budi Utomo National Institute Pujiani, Ida; Alijoyo, Franciskus Antonius
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 10 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i10.150

Abstract

This research is motivated by the need for higher education institutions to enhance economic efficiency in the learning process through innovative technology. ChatGPT, as an artificial intelligence (AI) model, is expected to support more effective and efficient learning processes significantly. This study aims to evaluate ChatGPT integration's impact on economic efficiency at Budi Utomo National Institute. The research uses a quantitative method with a survey approach involving 150 respondents consisting of lecturers and students. Data collection was conducted through questionnaires, and the results were analyzed using simple linear regression techniques. The findings show that the integration of ChatGPT significantly improves operational cost efficiency in education, reduces administrative burdens, and accelerates access to learning resources. The discussion focuses on AI's long-term potential in enhancing teaching quality and the challenges of implementing such technology in higher education institutions. This study concludes that ChatGPT can be an effective tool for achieving economic efficiency in higher education, though proper strategies are needed to optimize its use sustainably.