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MENERJEMAHAN VOICES OF THE CUSTOMER (VoC) KEDALAM INOVASI PRODUK MELALUI QUALITY FUNCTION DEPLOYMENT (QFD) PADA UMKM KULINER Alvian Alvin Mubarok; Rolan Mart Sasongko
Journal of Economic, Business and Engineering (JEBE) Vol 4 No 2 (2023): April
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v4i2.4337

Meskipun memegang peranan penting dalam perekonomian di Indonesia, kondisi UMKM secara agregat terbilang masih lemah dalam pengelolaan manajemen. Gyoza yang pada awalnya disediakan oleh restoran yang proper diadopsi untuk dijalankan dalam bentuk bisnis street food. pengembangan produk baru selain harus mempertimbangkan keputusan teknis terkait produksi, sangat penting pula untuk mengetahui apa yang diinginkan oleh pelanggan atau. Voice of The Customers (VoC) menjadi faktor penting untuk dipertimbangkan dalam pengembangan produk menggunakan model Quality Function Deployment (QFD). Penelitian ini menggunakan metode House of Quality yang mana merupakan alat dari QFD dalam mengembangkan sebuah produk. HOQ dikombinasikan dengan VoC sehingga dapat menerjemahkan apa yang menjadi keinginan dan kebutuhan konsumen. Proses pembentukan VoC menggunakan metode Systematic Literature Review (SLR). Hasil dari penelitian ini adalah harga bahan baku dan biaya proses produksi menjadi faktor yang harus dipertimbangkan dalam pengembangan produk baru karena untuk bisa memiliki keunggulan kompetitif UMKM Street Food gyoza harus mempunyai harga yang bersaing.

FEAR OF MISSING OUT DALAM PEMASARAN: KAJIAN LITERATUR DAN IMPLIKASI Rolan Mart Sasongko; Alvian Alvin Mubarok; Muhamad Ridwan
Journal of Economic, Business and Engineering (JEBE) Vol 4 No 2 (2023): April
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v4i2.4355

Penelitian ini melakukan analisis dengan melakukan sistematisasi artikel-artikel mengenai fenomena yang sedang populer sekarang ini, yaitu fear of missing out (FoMO) di bidang pemasaran dengan mengambil database jurnal Google Scholar, Semantic Scholar, PubMed, OpenAlex, dan Crossref. Tiga puuh lima artikel penelitian dianalisis menggunakan pendekatan systematic literature review yang melibatkan sintesis analisis dan evaluasi berdasarkan interpretasi. Hasil penelitian menunjukkan bahwa sebagian besar studi yang dianalisis berfokus pada pengaruh FoMO terhadap perilaku konsumen mengenai pengambilan keputusan serta persepsi yang terbentuk. Studi lain dengan fokus penelitian dari sudut pandang perusahaan tidak hanya berfokus pada penggunaan media sosial tetapi juga pada implementasi, optimalisasi, dan pengukuran efek dari FoMO. Mayoritas penelitian yang telah dilakukan bersifat kuantitatif dan diterbitkan dalam lima tahun terakhir. Studi ini tidak hanya menghasilkan kesimpulan secara teori dan praktik, tetapi juga mengidentifikasi arah penelitian yang bisa dilakukan di masa depan melalui gap yang terdeteksi dari hasil studi yang dilakukan.

Pemberdayaan Kelompok Wanita Tani Melalui Pelatihan Produksi Kopi Rendah Kafein Berbahan Biji Buah Salak Muhamad Ridwan; Hani Subagio; Yuliawati Yuliawati; Alvian Alvin Mubarok; Atik Setyani
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Edisi Juli 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v3i2.561

Perkebunan buah salak di Kabupaten Sleman, Daerah Istimewa Yogyakarta merupakan salah satu tumpuan utama perekonomian masyarakat di lereng Gunung Merapi. Namun fakta di lapangan menunjukkan beberapa permasalahan seperti fluktuasi harga buah salak dan karakteristik buahnya yang mudah membusuk, ancaman erupsi Gunung Merapi, serta kurangnya inovasi warga setempat dalam mengoptimalkan potensi buah salak. Oleh karena itu, diperlukan solusi melalui optimalisasi potensi buah salak guna mengurangi dampak permasalahan tersebut melalui inovasi pengolahan biji buah salak menjadi produk dengan wujud seperti kopi dengan teknik yang tepat untuk menghasilkan karakteristik produk yang sesuai kebutuhan pasar. Program pemberdayaan ini dilaksanakan dalam beberapa tahapan diantaranya yaitu koordinasi dengan ketua kelompok wanita tani, sosialisasi program kepada peserta, persiapan pelatihan, pelaksanaan pelatihan dan pendampingan, serta evaluasi dan tindak lanjut. Hasil dari program pemberdayaan ini yaitu seluruh peserta pelatihan telah terampil dalam mengelola bahan baku biji buah salak dan memproduksinya menjadi kopi biji salak. Diperlukan adanya program lanjutan untuk mencapai tujuan besarnya yaitu mencakup asas kebermanfaatan bagi para petani dan buruh tani salak sebagai upaya meningkatkan kesejahteraan ekonomi, bagi konsumen yang membutuhkan variasi minuman kopi yang rendah kafein, serta bagi pemerintah dalam rangka mendukung ikon daerah yang mendukung sektor pariwisata dan ekonomi kreatif.

Pelatihan Literasi Keuangan dan Keuangan Inklusif Pada Kelompok UMKM Purna Migran Desbumi Wonosobo Alvian Alvin Mubarok; Muhamad Ridwan; Heri Susanto; Zulfikar Muhamad Hasan; Yoga Religia
JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Vol 2 No 2 (2023): Oktober 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Financial literacy is one of the programs launched by the Financial Services Authority (OJK) to instill knowledge related to financial service products and how to access them. The 2019 National Survey of Financial Literacy and Inclusion (SNLIK) showed a financial literacy index of 38.03% and a financial inclusion index of 76.19%. This shows that the level of knowledge regarding financial service products is still quite low. The MSMEs of the Desbumi Wonosobo Retired Migrant Women's Community is a community group that needs attention. This group is a group of women who have stopped working after becoming female workers (TKW) and have no income. The Social Analysis and Research Institute (SARI) provides training in the form of financial literacy and financial inclusion seminars to increase knowledge about financial service products. It is hoped that this knowledge can provide guidelines for accessing capital in financial service institutions, in this case banks

Exploring The Effects of Creativity and Educational Support on Digital Entrepreneurial Intention Muhamad Ridwan; Ahmad Zaki; Alvian Alvin Mubarok; Rolan Mart Sasongko; Budi Purnomo Saputro
Jurnal Ilmu Administrasi dan Bisnis Vol 22, No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12826

This study examines the influence of creativity and educational support on digital entrepreneurial intentions among Indonesian students. Data was collected through an online survey involving 303 respondents, using a 5-point Likert scale to measure relevant variables. The analysis was conducted using the Partial Least Square - Structural Equation Modelling (PLS-SEM) approach with SmartPLS 3.0. The results show that creativity and educational support significantly influence digital entrepreneurial intentions. Creativity plays a key role in identifying business opportunities, while educational support enhances entrepreneurial skills. This study emphasizes the importance of integrating entrepreneurship education into academic curricula to address the high unemployment rates among university graduates in Indonesia. Adequate support from educational institutions in the form of incubation centers and seed funding is strongly recommended to facilitate the development of digital entrepreneurship among students. This research contributes to theoretical understanding and provides practical implications for entrepreneurship education in the digital era.

Implementation of Fuzzy-TOPSIS as the Basis for Decision-Making in Purchasing Production Equipment at Plywood Companies Mubarok, Alvian Alvin; Rahman, Fathi Habibatur; Muhammad, Nadhif
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2851

The decision-making process in a company should be based on a strong foundation. A robust decision-making basis is reflected in a methodology that can be accountable, especially in complex cases. Decision-making involving diverse criteria requires a proper methodology to achieve accurate results. Such issues often occur in small or micro-enterprises (SMEs). This study focused on plywood processing companies. The issue at hand was the absence of a standardized method for determining the purchase of production equipment. Therefore, a systematic decision-making tool becomes crucial to reduce the subjectivity among stakeholders. The most crucial production tool in the plywood industry is the press machine. The implementation of Fuzzy TOPSIS successfully provided an objective recommendation. These recommendations are in the form of rankings that inform the highest to lowest recommendations. The Cold Press Machine AKS - IR50T obtained the highest Cci value of 0.75, which can serve as the basis for decision-making in purchasing production equipment.

Quality Analysis of Black tea Products Using Fisbone Diagram and Failure Mode and Effect Analysis (FMEA) at PT XYZ Mubarok, Alvian Alvin
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2072

The purpose of this study was to determine the factors that affect the quality of black tea products. This study shows that PT XYZ as a black tea processing company has problems in achieving product quality. This is shown by not achieving the quality target of black tea products, even though the raw materials are relatively in accordance with standards. The analysis used is a cause and effect analysis using a fishbone diagram to determine the causes of product quality problems, as well as the use of pareto analysis and 5-why as a support. Failure mode and effect analysis (FMEA) is used as a tool to mitigate risks resulting from failure of the production process, the results of which are used for suggested improvements. The results of this study indicate that the factors that influence the quality problems of black tea products include the degree of shoot wilt that does not comply with standards, employees who do not comply with the SOP and the problem of the machine being off during the production process. From these problems, the researcher proposes improvements, namely to tighten the supervisory function in the withering division, improve the supervision system and conduct recruitment or training in the machine maintenance division Keywords: Quality, Black Tea, Fishbone Diagram, Pareto Diagram, 5-Why’s Analysis and FMEA

PEMBERDAYAAN MASYARAKAT MELALUI OPTIMALISASI POTENSI BUAH SALAK DI SLEMAN, DAERAH ISTIMEWA YOGYAKARTA Ridwan, Muhamad; Khusnul Rifani, Siti; Ahmad Nurcahya, Mukti; Habibatur Rahman, Fathi; Muhammad Hasan, Zulfikar; Alvin Mubarok, Alvian
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 02 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i02.348

Behind the fertility of salak plantations in Sleman Regency, Special Region of Yogyakarta, there are several problems, including 1) fluctuations in the price of salak fruit; 2) the threat of the Mount Merapi eruption; 3) post-eruption economic recovery; and 4) a lack of innovation to optimize the potential of salak plantations. Kembangarum village is one of the areas in Sleman Regency that needs guidance in optimizing the potential of salak fruit on the slopes of Mount Merapi. The program was designed to empower the community by training residents to process salak fruit, peels, and seeds into various products. The method was through field coordination, preparation of tools and materials, program outreach, training, and mentoring, and ended with program evaluation. The program was implemented for five months and has achieved some progress. First, a learning house for residents to produce processed salak has been formed. Second, the creation of residents skilled in processing fruit, peels, and seeds of salak into various processed products with higher selling value with an increase in sales turnover of around 24%. Third, creating pilots for the residents' home industry, along with an offline and online marketing guide, can improve the economic standard of the residents.

The Role of Intellectual Capital in Mediating the Impact of Knowledge Management and Innovation in the Halal Batik Industry of Yogyakarta Susanto, Heri; Mubarok, Alvian Alvin; Oetomo, Hadi; Kurniawan, Dedi
Global Review of Islamic Economics and Business Vol. 12 No. 1 (2024)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2024.121-02

This study aims to investigate the role of intellectual capital in mediating the impact of knowledge management and motivation on halal small and medium-sized enterprises (SMEs) in the batik industry in Yogyakarta. Research on the mediating role of intellectual capital is still relatively novel in Indonesia. The study of the batik industry is particularly compelling, given that batik is an intangible asset recognized as UNESCO's cultural heritage. However, there is a noticeable decline in export value year by year. By focusing on halal batik SMEs, this study explores how halal certification can enhance these businesses' market appeal and export potential. The initial step of this research involves collecting data related to the research variables by distributing questionnaires to batik entrepreneurs in Yogyakarta. Subsequently, tests are conducted using PLS to analyze the results, examining the role of intellectual capital in mediating the impact of knowledge management and motivation on halal SMEs in the batik industry in Yogyakarta. The findings provide insights into how intellectual capital can influence the sustainability and growth of batik enterprises, offering strategies to counteract the declining export values and enhance the overall performance of these culturally significant businesses. Originality/Value: Unlike prior research, which focuses on global views and big industry, this study provides valuable insights for halal SMEs, particularly in the batik industry. The findings aim to elucidate how intellectual capital impacts the sustainability and growth of halal batik enterprises. It seeks to offer strategies to mitigate declining export values and enhance the overall performance of these culturally significant businesses, with a particular emphasis on leveraging the opportunities presented by halal certification.

Implementation of Fuzzy-TOPSIS as the Basis for Decision-Making in Purchasing Production Equipment at Plywood Companies Mubarok, Alvian Alvin; Rahman, Fathi Habibatur; Muhammad, Nadhif
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2851

The decision-making process in a company should be based on a strong foundation. A robust decision-making basis is reflected in a methodology that can be accountable, especially in complex cases. Decision-making involving diverse criteria requires a proper methodology to achieve accurate results. Such issues often occur in small or micro-enterprises (SMEs). This study focused on plywood processing companies. The issue at hand was the absence of a standardized method for determining the purchase of production equipment. Therefore, a systematic decision-making tool becomes crucial to reduce the subjectivity among stakeholders. The most crucial production tool in the plywood industry is the press machine. The implementation of Fuzzy TOPSIS successfully provided an objective recommendation. These recommendations are in the form of rankings that inform the highest to lowest recommendations. The Cold Press Machine AKS - IR50T obtained the highest Cci value of 0.75, which can serve as the basis for decision-making in purchasing production equipment.

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