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All Journal Sosial Horizon: Jurnal Pendidikan Sosial Forum Bisnis dan Kewirausahaan Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi JSIKOM (Jurnal Studi Ilmu Komunikasi) Journal Of Social And Political Sciences Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi LIMEEMAS: Jurnal Ilmiah Pendidikan NAAFI: JURNAL ILMIAH MAHASISWA International Journal of Multidisciplinary Reseach
Azarkasyi, Badarudin
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : International Journal of Multidisciplinary Reseach

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COMMUNICATION STYLE OF SRIWIJAYA 94.3 FM RADIO ANNOUNCERS: A CASE STUDY OF RELATIONSHIPS WITH LISTENERS Putri; Azarkasyi, Badarudin
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

This study examines the communication style of Sriwijaya 94.3 FM radio announcers and their role in building closeness with listeners amid the increasingly digital audio media landscape. Using a qualitative approach, data were collected through program observations, in-depth interviews with announcers and listeners, and analysis of social media documentation. The findings indicate that announcers employ a warm and empathetic communication style, rooted in local culture, and highly responsive to listener interactions and feedback. Consistent relationship-building through on-air rituals, public appreciation, and topic continuity strengthens parasocial bonds between announcers and listeners. This approach not only creates positive emotional experiences but also fosters audience loyalty toward the radio station. The study highlights the importance of humanistic and adaptive communication strategies for local radio in maintaining relevance and closeness with listeners in the digital era, while providing insights for developing more effective broadcasting practices.
Co-Authors Alfian, M. Riski Henny Yusalia Indriani, Meisya Komaruddin Komaruddin Muhaimin, Ahmad Muhamad Firdaus Novia, Tarisa Nur Kamila, Suci Oktalia, Oktalia Pernando, Epran Ari Purwati, Defita khoirunnisa Putri Putri, Amelia Sisma Safitri, Anggini Nisa Saputra, Sepriadi Suci, Yananti Putri Taufik Akhyar Widya Darma Sasabila Wijaya, Aldi