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All Journal Business Management Analysis Journal (BMAJ) Journal of Multidisciplinary Academic and Practice Studies
Indrawan, Muhammad Gita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Improving Marketing Performance through Green Innovation Value Creation as a Pathway to Sustainability for Small and Medium Enterprises in the Modern Era Fikri, Muhammad Hilman; Mulyono, Hardi; Hutasuhut, Julianto; Indrawan, Muhammad Gita; Nainggolan, Solawati
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14885

Abstract

Environmental challenges are increasingly pressing, prompting Small and Medium Enterprises (SMEs) to adopt sustainable practices. According to the Indonesian Central Statistics Agency, SMEs contribute 97% of the workforce, yet only a small fraction implement environmentally friendly practices. This research investigates how SMEs can leverage green innovation to enhance marketing performance and promote sustainability. It employs a quantitative approach to assess the relationship between green innovation, green marketing, and marketing performance among SMEs in Medan City. The findings reveal that green innovation and value creation significantly influence green competitive advantage, with an R² value of 0.807. While green marketing does not directly relate to marketing performance, green innovation substantially affects it. Additionally, green competitive advantage is a partial mediating variable, indicating SMEs' potential to develop innovative sustainable marketing strategies that create competitive value and encourage environmental responsibility. The study underscores the critical role of green innovation in transforming SME marketing approaches, positioning sustainable practices as key differentiators in competitive markets.
The effect of education, training, and promotion on employee performance through job satisfaction in the inspectorate of Tanjungpinang City and Bintan District Haryanto, Eko; Wibisono, Chablullah; Catrayasa, I Wayan; Ngaliman, Ngaliman; Indrawan, Muhammad Gita
Journal of Multidisciplinary Academic and Practice Studies Vol. 1 No. 4 (2023): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomaps.v1i4.1772

Abstract

Purpose: The purpose of this study is to examine the relationship between education, training, and promotion on employee performance, mediated by job satisfaction. Methodology: The study utilizes a quantitative research methodology involving survey questionnaires administered to employees in the Inspectorate of Tanjungpinang City and Bintan District. Results: The results demonstrate a positive relationship between education, training, promotion, and job satisfaction. Job satisfaction also mediates the relationship between these variables and employee performance. By identifying the impact of education, training, and promotion on job satisfaction and employee performance, this study provides insights for organizations to improve human resource management practices and optimize performance. Conclusions: The findings highlight that education, training, and promotion significantly influence job satisfaction, which in turn enhances employee performance. Organizations must prioritize investment in these areas to create a motivated and productive workforce. Limitations: This study is limited by the sample size and geographical scope, impacting the generalizability of the findings. Reliance on self-reported data may also introduce bias, and external factors beyond the study’s control could affect outcomes. Contribution: This research enriches scholarly discourse by offering a nuanced understanding of how education, training, and promotion collectively impact employee performance through job satisfaction. It also provides practical recommendations for organizational stakeholders to design policies and programs that support sustainable employee development and performance improvement.
Co-Authors Catrayasa, I Wayan Chablullah Wibisono Eko Haryanto Julianto Hutasuhut Muhammad Hilman Fikri Mulyono, Hardi Nainggolan, Solawati Ngaliman, Ngaliman