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EXPLORING THE LANGUAGE AND REPRESENTATION OF ISLAMIC ETHICS IN THE SONGS OF SAMI YUSUF’S ALBUM SALAAM Assyifa Putri Azzahra; R. Myrna Nur Sakinah
(JIBS) JURNAL ILMIAH BAHASA DAN SASTRA Vol. 11 No. 2 (2024): JIBS : JURNAL ILMIAH BAHASA DAN SASTRA
Publisher : Fakultas Bahasa dan Sastra Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jibs.v11i2.11212

This research explores the use of language and the representation of Islamic ethics in Sami Yusuf's songs contained in the album Salaam. Through a qualitative analytical approach, to provide an in-depth understanding of the use of language used in the lyrics of these songs, as well as the representation of Islamic ethics contained therein, such as love, patience, peace, contentment, and others, delivered through simple and powerful language. An analysis of the lyrics of songs such as “Happiness”, “Salaam”, “Forgotten Promises”, “Hear You Call”, “Smile”, “To Guide You Home”, “Dryer Land”, “All I Need”, “I'm Your Hope”, and “It's A Game” shows that Sami Yusuf uses simple, powerful yet universal language to convey moral and spiritual messages that can be accepted by a global audience. This research shows that the music in the album Salaam serves as a modern medium of da'wah, combining elements of popular culture with Islamic ethical values, thus allowing these messages to reach listeners from different cultural and religious backgrounds.

Semiotic Elements of Barthes Model on Wall’s Ice Cream Advertisement Halim, Farhatunisa Aulia Sultan; Andang Saehu; R. Myrna Nur Sakinah
International Journal of English Linguistics, Literature, and Education (IJELLE) Vol. 6 No. 2 (2024): December
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijelle.v6i2.6024

Wall’s ice cream advertisements contain various semiotic elements that can be analyzed linguistically and visually. Despite the extensive use of semiotics in advertising, limited research focuses on the application of Barthes’ semiotic model in food product advertisements. This study aims to identify and analyze the semiotic elements found in Wall’s ice cream advertisements using Roland Barthes’ framework, which classifies semiotic elements into denotation, connotation, and myth. A descriptive qualitative method is employed, with data sourced from advertisements on digital platforms such as Instagram and Pinterest. The analysis follows Barthes’ Order of Signification to examine how verbal and non-verbal signs construct layered meanings. The results show that the advertisements contain all levels of Barthesian semiotics, with Signifier and Connotative Signifier elements dominating. These findings provide insights into how Wall’s advertisements evoke emotions and cultural narratives, offering valuable guidance for future research on semiotics in advertising.

Peirce's Triadic Model of Sign on Tempo Digital Newspaper Cover 21st October 2024 Edition Dwi Khumaeroh Sa'adah; R. Myrna Nur Sakinah
Acuity: Journal of English Language Pedagogy, Literature and Culture Vol. 10 No. 2 (2025): Acuity: Journal of English Language Pedagogy, Literature and Culture
Publisher : LPPM Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35974/acuity.v10i2.3780

Signs can be found anywhere, as exemplified by the cover of the October 21, 2024, edition of the Tempo digital newspaper, which reflects the prevailing political landscape in Indonesia. This research aims to classify the sign elements in the illustration of the Tempo digital newspaper cover and analyze their meanings. The method employed to examine these signs and meanings is qualitatively descriptive, utilizing the Triadic Model of Sign theory established by Peirce. The results of this research indicate that the seven components of the sign present in the cover show the relationship among representamen (qualisign, sinsign, and legisign), object (icon, index, and symbol), and interpretant (rheme, dicisign, and argument), which collectively contribute to the formation of meaning. This research retains significance due to its potential to enhance readers’ understanding of signs and their meanings while raising public awareness of signs that often communicate implicit messages. The research concludes that the signs featured on the cover of Tempo’s digital newspaper, ‘Dwifungsi Pengusaha-Menteri,’ appear to deliver a cautionary message to the audience, prompting them to observe and evaluate the actions of the ministers.

REPRESENTAMEN, OBJECT, AND INTERPRETANT OF COLGATE VIDEO ADVERTISEMENT Shafirany Arafah Zahra Hasry; R. Myrna Nur Sakinah
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 6 (2025): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i6.11346

Advertising media has expanded across various media channels, including television, radio, print, online, and social media. Each channel has its unique dynamics and challenges. An integral part of advertising research is delving into consumer psychology. It investigates how ads affect consumers, influence their decision-making, advertising help capture closer old and new cultural denotation and invest them in consumer goods which can be more accessible to consumers, and trigger emotions or reactions. As in this research, the researcher try to find the meanings of sign through video advertisement. This issue primarily revolves around the utilization of signs, the emergence of images, and the dissemination of information, encompassing meaning and the potential impact of advertising on people's perception Signs in social semiotic terms, In this research, the researcher uses Charles Sanders Peirce’s theory of signs to uncover meanings in signs that included in Colgate video advertisement. In the context of advertising, signs are commonly associated with various displays, often incorporating words and images, to announce the location and nature of businesses, especially in the term of luxury goods for upper middle class, that’s why the researcher expand the broader meaning of semiotics through Thorstein Veblen’s theory of luxury. Media periklanan telah berkembang di berbagai saluran media, termasuk televisi, radio, media cetak, online, dan media sosial. Setiap saluran memiliki dinamika dan tantangan yang unik. Bagian integral dari riset periklanan adalah mempelajari psikologi konsumen. Ini menyelidiki bagaimana iklan mempengaruhi konsumen, mempengaruhi pengambilan keputusan mereka, periklanan membantu mendekatkan denotasi budaya lama dan baru dan menginvestasikannya pada barang-barang konsumsi yang lebih mudah diakses oleh konsumen, dan memicu emosi atau reaksi. Seperti pada penelitian ini, peneliti mencoba mencari makna tanda melalui video iklan. Permasalahan ini terutama berkisar pada pemanfaatan tanda, kemunculan gambar, dan penyebaran informasi, meliputi makna dan potensi dampak iklan terhadap persepsi Masyarakat, serta tanda dalam istilah semiotik sosial. Dalam penelitian ini, peneliti menggunakan teori Charles Sanders Peirce. tanda-tanda untuk mengungkap makna tanda-tanda yang terdapat dalam iklan video Colgate. Dalam konteks periklanan, tanda umumnya diasosiasikan dengan berbagai tampilan, seringkali disertai kata-kata dan gambar, untuk mengumumkan lokasi dan sifat usaha, khususnya dalam hal barang mewah untuk kelas menengah ke atas, oleh karena itu peneliti memperluas makna yang lebih luas dari iklan. semiotika melalui teori kemewahan Thorstein Veblen.

Denotative and Connotative Meaning in Divergent Movie (2014): Roland Barthes Semiotic Analysis: English Arianti, Dea; Irman Nurhapitudin; R. Myrna Nur Sakinah
Journal of English Development Vol. 5 No. 2 (2025): Journal of English Development
Publisher : Prodi Tadris Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research delves into the semiotic analysis of the five factions in the Divergent movie. By examining both the primary and secondary levels of signification, this study values embedded within the visual and narrative symbols of each faction. Through a qualitative descriptive approach, the research analyzes the signifier and signified associated with each faction. The data is then analyzed using Roland Barthes’ semiotic approach; the Primary Significance Levels are as follows: At the primary order of signification, Erudite denotes people who have or show knowledge from academic study. Amity denotes people who are friendly. Candor denotes people who think openly and honestly. Abnegation denotes people who are unselfish. At the primary order of signification, Dauntless denotes people who are brave. The secondary order of significance means that people in the Erudite faction are analytical, know everything, and are logical. People in the Amity faction are nurturing, kind, harmonious, and always happy. People in Candor prioritize truth, honesty, well-structured, and following hierarchy. People in the Abnegation faction are inflexible, selfless, self-sacrificing, and responsible. People in the Dauntless faction are tenacious, protective, and fearless.

Analysis of Language Style in the Syair Dagang by Hamzah Fansuri Nurhayati, Cucu; R. Myrna Nur Sakinah
Islah: Journal of Islamic Literature and History Vol. 6 No. 1 (2025): Islah: Journal of Islamic Literature and History
Publisher : Faculty of Ushuluddin, Adab, and Humanities Universitas Islam Negeri Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/islah.v6i1.4484

This study aims to examine the use of figurative language in Syair Dagang by Hamzah Fansuri. Hamzah Fansuri is recognized as one of the prominent literary figures during the golden age of Islamic kingdoms in the Indonesian Archipelago, particularly in 16th century Aceh. The research employs a qualitative method with a descriptive approach. Data were collected through online sources and analyzed using reading and note-taking techniques. The analysis reveals several types of figurative language found in the poem. Four types of figures of speech were identified: metaphor (2 instances), antithesis (1 instance), simile (1 instance), and repetition (5 instances). In addition, 19 significant diction choices were found that enrich the overall meaning of the poem. These findings indicate that Hamzah Fansuri’s use of stylistic elements and diction not only enhances the aesthetic quality of the poem but also deepens its spiritual and philosophical messages.

REPRESENTAMEN, OBJECT, AND INTERPRETANT OF COLGATE VIDEO ADVERTISEMENT Shafirany Arafah Zahra Hasry; R. Myrna Nur Sakinah
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 6 (2025): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i6.11346

Advertising media has expanded across various media channels, including television, radio, print, online, and social media. Each channel has its unique dynamics and challenges. An integral part of advertising research is delving into consumer psychology. It investigates how ads affect consumers, influence their decision-making, advertising help capture closer old and new cultural denotation and invest them in consumer goods which can be more accessible to consumers, and trigger emotions or reactions. As in this research, the researcher try to find the meanings of sign through video advertisement. This issue primarily revolves around the utilization of signs, the emergence of images, and the dissemination of information, encompassing meaning and the potential impact of advertising on people's perception Signs in social semiotic terms, In this research, the researcher uses Charles Sanders Peirce’s theory of signs to uncover meanings in signs that included in Colgate video advertisement. In the context of advertising, signs are commonly associated with various displays, often incorporating words and images, to announce the location and nature of businesses, especially in the term of luxury goods for upper middle class, that’s why the researcher expand the broader meaning of semiotics through Thorstein Veblen’s theory of luxury. Media periklanan telah berkembang di berbagai saluran media, termasuk televisi, radio, media cetak, online, dan media sosial. Setiap saluran memiliki dinamika dan tantangan yang unik. Bagian integral dari riset periklanan adalah mempelajari psikologi konsumen. Ini menyelidiki bagaimana iklan mempengaruhi konsumen, mempengaruhi pengambilan keputusan mereka, periklanan membantu mendekatkan denotasi budaya lama dan baru dan menginvestasikannya pada barang-barang konsumsi yang lebih mudah diakses oleh konsumen, dan memicu emosi atau reaksi. Seperti pada penelitian ini, peneliti mencoba mencari makna tanda melalui video iklan. Permasalahan ini terutama berkisar pada pemanfaatan tanda, kemunculan gambar, dan penyebaran informasi, meliputi makna dan potensi dampak iklan terhadap persepsi Masyarakat, serta tanda dalam istilah semiotik sosial. Dalam penelitian ini, peneliti menggunakan teori Charles Sanders Peirce. tanda-tanda untuk mengungkap makna tanda-tanda yang terdapat dalam iklan video Colgate. Dalam konteks periklanan, tanda umumnya diasosiasikan dengan berbagai tampilan, seringkali disertai kata-kata dan gambar, untuk mengumumkan lokasi dan sifat usaha, khususnya dalam hal barang mewah untuk kelas menengah ke atas, oleh karena itu peneliti memperluas makna yang lebih luas dari iklan. semiotika melalui teori kemewahan Thorstein Veblen.

Absurdity In Stillness: A Biographical Approach to The Water Station by Ōta Shōgo Sari, Sari Riska Rosmiati; R. Myrna Nur Sakinah
Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris Vol. 3 No. 4 (2025): Juli: Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sintaksis.v3i4.2066

This research explores Ōta Shōgo’s The Water Station using a biographical lens, concentrating on three key aspects of absurdist theater: the Anti-Hero, Anti-Dialogue, and Anti-Climax. Breaking away from conventional storytelling methods, the play introduces a cast of anonymous characters who move gradually and silently across the stage, briefly stopping at a leaking water pipe. These characters represent the Anti-Hero—individuals lacking a distinct purpose, choice, or identity. The performance's lack of spoken words introduce a powerful Anti-Dialogue component, substituting conversation with silence and physical gestures, which symbolically mirrors the playwright’s experiences of trauma and disillusionment following the war. Moreover, the story does not follow a typical climax or conclusion, utilizing Anti-Climax to highlight the meaningless repetition inherent in human life. Through an examination of Ōta’s personal history—especially his experiences of displacement during World War II and his interest in the concepts of time, slowness, and stillness—this paper illustrates how these influences shaped the play's form and tone. The study emphasizes that non-Western absurdist art can arise from deeply personal and historical backgrounds. Ultimately, The Water Station creates a reflective theatrical experience where silence communicates more than spoken words, encouraging viewers to engage with the themes of emptiness, ambiguity, and the quiet beauty of existence.

Analisis Tematik terhadap Syair Dagang Karya Hamzah Al-Fansuri Yahya, Wirda Humaira; R. Myrna Nur Sakinah
Tabasa: Jurnal Bahasa, Sastra Indonesia, dan Pengajarannya Vol. 4 No. 01 (2023)
Publisher : UIN Raden Mas Said Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/tabasa.v4i01.7310

Hamzah Fansuri considerably influenced the development of Islamic culture in the Nusantara. His works are poems that contain religious and Sufi values. This research will examine one of the poems by Hamzah Fansuri, namely Syair Dagang. The purpose of this study is to examine the truth in this poem systematically and to find out in detail about the themes contained in the poem that will be studied in this study. This research uses a descriptive qualitative method and a thematic analysis method. The reading technique used in this research is the heuristic reading technique. The minor themes in this poem are simplicity and self-satisfaction, humble attitude, freedom and inner calm, self-sacrifice, deep self-awareness, good thinking, independence, humility and worldliness, avoiding greedy behavior, abundance and diversity, as well as safety and security. The major theme in this poem is spiritual and religious journeys. Through thematic analysis, a deeper understanding of the philosophical, spiritual, and moral messages contained in the poem can be obtained. Hamzah Fansuri memiliki pengaruh yang cukup besar dalam perkembangan kebudayaan Islam di Nusantara. Karyanya berupa syair-syair yang mengandung nilai-nilai keagamaan dan kesufian. Tulisan ini akan mencoba mengkaji lebih dalam mengenai salah satu puisi karya Hamzah Fansuri, yaitu Syair Dagang. Tujuan penelitian ini adalah untuk mengkaji kebenaran yang ada dalam syair ini secara sistematis dan untuk mengetahui secara rinci mengenai tema-tema yang terdapat pada syair yang akan dikaji dalam penelitian ini. Penelitian ini menggunakan metode deskriptif kualitatif dan metode analisis tematik. Adapun teknik pembacaan yang digunakan dalam penelitian ini adalah teknik membaca heuristik. Tema minor dalam syair ini adalah tentang kesederhanaan dan kepuasan diri, sikap rendah hati, kebebasan dan ketenangan batin, pengorbanan diri, kesadaran diri yang mendalam, pemikiran yang baik, kemandirian, kehinaan dan keduniawian, menghindari perilaku tamak, keberlimpahan dan keragaman, serta keselamatan dan keamanan. Sedangkan tema mayor dalam syair ini adalah tentang perjalanan spiritual dan religius. Melalui analisis tematik dapat diperoleh pemahaman yang lebih mendalam tentang pesan-pesan filosofis, spiritual, maupun moral yang terkandung di dalam syair tersebut.

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