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PENGARUH E-SERVICE QUALITY DAN E-SATISFACTION TERHADAP E-LOYALTY KONSUMEN AMIRA PARIS DI JAKARTA BARAT Leonardo, Marco; Masman, Ronnie Resdianto
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 2 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i2.35246

Abstract

Penelitian dilangsungkan dalam usaha untuk menganalisis faktor-faktor yang memengaruhi e-loyalty dari konsumen Amira Paris di Jakarta Barat. Faktor yang mempengaruhi loyalitas pelanggan terhadap sebuah merek sangatlah beragam. Penelitian ini berfokus meneliti e-loyalty konsumen Amira Paris di Jakarta Barat menggunakan dua variabel yaitu e-service quality dan e-satisfaction. Data yang menjadi sumber dalam penelitian ini dihimpun menggunakan survei yang disebarkan secara daring menggunakan media google form kepada konsumen Amira Paris. Penelitian ini berhasil menghimpun 186 orang responden. Adapun hasil penelitian ini menemukan bahwa seluruh faktor yang diteliti yaitu e-service quality dan e-satisfaction memiliki pengaruh yang signifikan terhadap e-loyalty konsumen Amira Paris di Jakarta Barat. Kesimpulan ini didasarkan oleh nilai signifikansi variabel e-service quality yaitu sebesar 0.000 dan variabel e-satisfaction adalah sebesar 0.003 lebih kecil dari taraf signifikansi 0,05 sehingga dapat dikatakan bahwa kedua variabel memiliki pengaruh yang signifikan terhadap e-loyalty konsumen Amira Paris di Jakarta Barat. ABSTRACT The research was conducted in an attempt to analyze the factors that influence the e-loyalty of Amira Paris consumers in West Jakarta. Factors that influence customer loyalty to a brand are very diverse. This research focuses on examining the e-loyalty of Amira Paris consumers in West Jakarta using two variables, namely e-service quality and e-satisfaction. The data source in this study was collected using a survey distributed online using google form media to Amira Paris consumers. This study managed to collect 186 respondents. The results of this study found that all the factors studied, namely e-service quality and e-satisfaction, have a significant influence on the e-loyalty of Amira Paris consumers in West Jakarta. This conclusion is based on the significance value of the e-service quality variable, which is 0.000 and the e-satisfaction variable is 0.003 less than the significance level of 0.05 so that it can be said that both variables have a significant influence on the e-loyalty of Amira Paris consumers in West Jakarta.
ANALISIS FAKTOR YANG MEMPENGARUHI PERILAKU KEWARGAAN ORGANISASI FITHUB DI JAKARTA BARAT Sutanto, Nicholas Hosea; Masman, Ronnie Resdianto
Jurnal Serina Ekonomi dan Bisnis Vol 3 No 1 (2025): Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v3i1.35693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan efektif dan kepuasan kerja terhadap perilaku kewargaan organisasi (Organizational Citizenship Behavior atau OCB) di Fithub Jakarta Barat. Kepemimpinan efektif dan kepuasan kerja merupakan faktor penting dalam mendorong perilaku ekstra karyawan yang bermanfaat bagi organisasi. Metode penelitian ini menggunakan pendekatan kuantitatif dengan teknik simple random sampling, melibatkan 39 karyawan sebagai sampel. Analisis data dilakukan menggunakan model PLS-SEM melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kepemimpinan efektif berpengaruh signifikan terhadap OCB, serta kepuasan kerja juga memiliki pengaruh yang signifikan terhadap OCB. Temuan ini memberikan implikasi bagi manajemen Fithub untuk meningkatkan kualitas kepemimpinan dan memperhatikan kepuasan kerja karyawan guna memaksimalkan kontribusi positif yang mendukung tujuan organisasi. This research aims to analyze the influence of effective leadership and job satisfaction on organizational citizenship behavior (OCB) at Fithub West Jakarta. Effective leadership and job satisfaction are important factors in encouraging extra employee behavior that is beneficial to the organization. This research method uses a quantitative approach with simple random sampling techniques, involving 39 employees as samples. Data analysis was carried out using the PLS-SEM model via SmartPLS software. The research results show that effective leadership has a significant influence on OCB, and job satisfaction also has a significant influence on OCB. These findings provide implications for Fithub management to improve leadership quality and pay attention to employee job satisfaction in order to maximize positive contributions that support organizational goals.
THE EFFECT OF JOB MOTIVATION AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE SATISFACTION Angellika, Viny; Masman, Ronnie Resdianto
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.300-309

Abstract

This study aimed to determine the effect of work motivation on employee job satisfaction and the effect of organizational commitment on employee job satisfaction at PT. XYZ in Central Jakarta. The sampling method illustrated in this research uses convenience sampling with 100 employees as respondents, 5 of whom were respondents in the initial survey of the study and 95 employees were respondents in the study. The Smart PLS3 analytical kit was used in this study. The results showed an influence of work motivation on the job satisfaction of PT. XYZ employees in Central Jakarta, and there was an influence of organizational commitment on the job satisfaction of PT. XYZ employees in Central Jakarta.
The Influence of Macroeconomic Factors on Market Performance with Return on Assets as Moderation of Conventional Banks at IDX 2020-2023 Suryawijaya, Hartati; Masman, Ronnie Resdianto
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.6845

Abstract

This study aims to analyze the effects of credit interest rates, inflation, and bank size on market performance, with Return on Assets (ROA) as a moderating variable. The study uses a sample of 93 conventional banks listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Data were analyzed using multiple regression methods with a quantitative approach. The results indicate that credit interest rates and inflation have a negative and significant effect on market performance, while bank size has a positive and significant effect. ROA moderates the relationship between bank size and market performance but does not significantly moderate the effects of credit interest rates and inflation on market performance. This study provides insights for stakeholders in understanding macroeconomic factors that influence banking stability in Indonesia.
The Influence of Sustainable Leadership and Business Risk Management on Business Performance Mediated by Business Resilience in Restaurant Businesses in Medan Fernando, Rosella; Masman, Ronnie Resdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5044

Abstract

Various risks can affect its performance. Restaurant owners and managers face increasingly complex challenges due to changes in the business environment, such as intense competition, market fluctuations, evolving consumer trends, and changing regulations. The purpose of this study is to determine whether sustainable leadership and business risk management impact business performance by enhancing business resilience in restaurant businesses in the city of Medan. The research method used is descriptive quantitative, with a sample size of 50. Data analysis was conducted using Partial Least Square (PLS). The results of the study indicate that sustainable leadership has a positive and significant influence on business resilience. Similarly, risk management also has a positive and significant influence on business resilience. While sustainable leadership positively influences business performance, this effect is not statistically significant. However, risk management has a positive and significant influence on business performance. Business resilience positively and significantly influences business performance, and both sustainable leadership and risk management positively and significantly influence business performance through business resilience as a mediator.