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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Kinerja: Jurnal Ekonomi dan Manajemen Business Innovation and Entrepreneurship Journal Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat Bangsa Scientica: Jurnal Ilmiah Sains dan Teknologi
Pamungkas, Adie
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Paparan Iklan dan Kelompok Referensi Terhadap Minat Beli Pamungkas, Adie; Maria, Hana Diana; Sudianto, S.; Kusumah, Firdan Gusmara; Maulida, Elvira Natasya
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 23 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.23.1.2024.13-24

Abstract

Advertising is still a powerful promotional medium today, where most aspects of the economy have shifted to online. In this digital era, conventional advertising, which is television advertising, is still an option and is still effective in business to use in promoting their products or brand campaigns. Apart from that, suggestions or recommendations from people around you can have an influence on someone when they make a decision to buy or consume a product. These two factors are combined and researched to find out their influence on purchasing interest from potential consumers. The population of this research is residents of the city of Tasikmalaya and the sampling method is judgment to select respondents to be studied. The results of this study indicate that advertising exposure and reference groups simultaneously and partially influences purchase intention.
Pengaruh Digital Marketing dan E-Word Of Mouth Terhadap Minat Beli Dan Keputusan Pembelian Maria, Hana Diana; Kusumah, Firdan Gusmara; Sudianto, Sudianto; Pamungkas, Adie
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 17 No 2 (2023): SEPTEMBER 2023
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v17i2.43124

Abstract

Hasil dari penelitian yang telah dilakukan terhadap penduduk Kecamatan Tawang, Kota Tasikmalaya menunjukan bahwa adanya peran digitalisasi dalam pertumbuhan sektor industri kuliner. Penelitian yang dilakukan berfokus pada tujuan seberapa besar pengaruh pemasaran digital (digital marketing) dan e-word of mouth terhadap minat beli dan keputusan pembelian khususnya pada pengguna platform pesan antar makanan dan minumanan online. Populasi penelitian mencakup masyarakat Kecamatan Tawang, Kota Tasikmalaya. Sampel berjumlah 390 responden. Teknik sampling yang diambil adalah teknik simple random sampling. Total populasi berjumlah 14.544 orang. Data penelitian berdasarkan melalui kuesioner. Hasil penelitian menunjukan adanya pengaruh parsial antar variabel. Digital marketing memiliki pengaruh positif dan signifikan baik terhadap minat beli maupun keputusan pembelian, variabel minat beli memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, e-word of mouth (e-wom) memiliki pengaruh positif dan signifikan terhadap minat beli namun menunjukkan pengaruh yang signifikan tetapi bersifat negatif terhadap variabel keputusan pembelian.
VIRTUAL TOUR UNTUK PENGENALAN LINGKUNGAN DAN FASILITAS KAMPUS UNIVERSITAS BAKTI TUNAS HUSADA BAGI MAHASISWA DAN CALON MAHASISWA Kusumah, Firdan Gusmara; Sudianto; Maria , Hana Diana; Pamungkas, Adie; Nugraha, Jeffry
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 5 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/scientica.v2i5.1397

Abstract

Perkembangan inovasi dibidang teknologi pada saat ini sangat berkembang pesat salah satunya teknologi virtual tour dimana teknologi ini memungkinkan pengguna dapat melihat dan merasakan pengalaman yang lebih banyak dibanding dengan media foto dua dimensi dimana teknologi virtual tour ini menggunakan penggabungan antara foto 360 ° dan video 360 ° yang dikemas secara menarik oleh karena itu pengguna akan merasakan pengalaman yang berbeda pada saat menggunakan virtual tour, hal ini di manfaatkan oleh Universitas Bakti Tunas Husada dalam mempromosikan kampus dan pengenalan fasilitas yang dimiliki bagi mahasiswa maupun calon mahasiswa, Metode pengembangan yang digunakan pada penelitian ini adalah metode Multimedia Development Life Cycle (MDLC) yang merupakan metode rancang bangun perangkat lunak multimedia yang menekankan pada enam tahap pengembangan multimedia yaitu concept, design, material collection, assembly, testing, dan distribution Adapun hasil dari penelitian ini, dapat membantu mahasiswa dan calon mahasiswa baru untuk mengenal lingkungan di kampus UBTH, virtual tour ini juga dapat digunakan sebagai bahan periklanan atau promosi untuk meningkatkan daya tarik calon mahasiswa untuk belajar di Universitas Bakti Tunas Husada.
Pelatihan dan Pendampingan Pembuatan Website Untuk UMKM Winanaz Pamungkas, Adie; Kusumah, Firdan Gusmara; Maria, Hana Diana; Sudianto, Sudianto; Nugraha, Jeffy
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.1041

Abstract

Kemajuan teknologi semakin hari semakin cepat. Hal tersebut menjadi permasalahan bagi pelaku usaha skala mikro untuk bertahan dalam lingkungan bisnis yang ada. Pola konsumsi dari konsumen juga semakin berubah menyesuaikan perubahan tersebut. Konsumen lebih suka untuk menunggu di rumah daripada harus pergi ke toko untuk membeli keinginan dan kebutuhan mereka. Tujuan dari program pengabdian kepada masyarakat tim Program Studi Bisnis Digital Universitas Bakti Tunas Husada adalah membantu UMKM Winanaz untuk memiliki website yang berfungsi untuk menjual produk mereka dan menjadi sarana promosi. Metode yang dilakukan dalam program ini adalah melalui 3 tahapan yaitu, perencanaan, pelaksanaan dan evaluasi. Hasil yang dicapai adalah terimplementasinya website Winanaz dengan alamat domain winanaz.id dan keterampilan dari anggota UMKM nya dalam mengelola website tersebut. Pembuatan wesbite tersebut diharapkan menjadi media promosi yang andal bagi UMKM Winanaz dan sekaligus dapat meningkatkan penjualan.
The Impact Online Customer Reviews, Discount, User Interface On Purchase Decision Maria, Hana Diana; Kusumah, Firdan Gusmara; Pamungkas, Adie; Maulida, Elvira Natasya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1036

Abstract

The evolving industry has brought major changes to consumer behavior, where people now rely more on technology to fulfill their daily needs. Society is heavily influenced by technological advancements that drive a shift from traditional purchasing behavior to digitalization. Recommendations from friends, family, advertisements, and digital purchases are the main factors that influence purchasing decisions. In addition, online customer reviews and discounts are becoming important elements that influence consumer choices, allowing them to compare various products easily. The purpose of this research is to explore the extent to which online customer reviews, promotional discounts, and user interface features affect consumers' purchasing decisions on the Shopee platform within the context of Tasikmalaya City. This research applies quantitative and descriptive methods, through a causal associative approach. Sampling applied a simple random sampling technique where the total sample size was 390 respondents from a total population of 14,544 people. The data was processed and analyzed using the SPSS 2.0 software application. The results showed a significant influence of online customer reviews, discounts, and user interfaces on purchase decisions on the Shopee platform service application, both individually and simultaneously
The Effect of Advertising Exposure and Reference Group Toward Purchase Intention Pamungkas, Adie
KINERJA Vol 21 No 2 (2024): Mei
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i2.14645

Abstract

Advertising is still a powerful promotional medium today, where most aspects of the economy have shifted online. In this digital era, conventional advertising, namely television advertising, is still an option and is still effective for business people to use in promoting their products or brand campaigns. Apart from that, suggestions or recommendations from people around you can have an influence on someone when they make a decision to buy or consume a product. These two factors are combined and researched to find out their influence on purchasing interest from potential consumers. The population in this research are residents of the city of Tasikmalaya and the sampling method is judgment to select respondents to be studied. After the research was carried out, the results were found to show that there were both simultaneous and partial influences from the advertising exposure and reference group variables on the purchase interest variable
TRANSFORMASI DIGITAL: LAYANAN PRODUK & PROMOSI UNTUK UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) DI SMK KEHUTANAN SOBAT BUMI, KAWALU KOTA TASIKMALAYA Nugraha, Jeffry; Sutopo, Sutopo; Pamungkas, Adie; Maria, Hana Diana
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4718

Abstract

This community service activity, organized by the Digital Business Study Program of the Faculty of Technology and Business at Universitas Bakti Tunas Husada, focuses on increasing digital literacy and promoting digital transformation among local Small and Medium Enterprises (SMEs) in Kelurahan Urug, Kawalu, Tasikmalaya. The activity aims to enhance the competitiveness of local businesses by introducing Artificial Intelligence (AI) tools for digital marketing and product promotion. The participants, consisting of farmers, SME owners, and community members, received insights on leveraging digital marketing platforms and AI to improve the visibility and reach of their products. The program successfully engaged the participants through interactive discussions and practical demonstrations, fostering a deeper understanding of how digital transformation can boost their businesses. The results indicate a strong motivation among the community to continue utilizing digital tools, ensuring the sustainability of this initiative.
Co-Authors Kusumah, Firdan Gusmara Maria , Hana Diana Maria, Hana Diana Maulida, Elvira Natasya Nugraha, Jeffry Nugraha, Jeffy sudianto Sudianto, S. Sudianto, Sudianto Sutopo Sutopo