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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) Jurnal Kreativitas PKM Business Innovation and Entrepreneurship Journal Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat Bangsa
Maria, Hana Diana
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Paparan Iklan dan Kelompok Referensi Terhadap Minat Beli Pamungkas, Adie; Maria, Hana Diana; Sudianto, S.; Kusumah, Firdan Gusmara; Maulida, Elvira Natasya
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 23 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.23.1.2024.13-24

Abstract

Advertising is still a powerful promotional medium today, where most aspects of the economy have shifted to online. In this digital era, conventional advertising, which is television advertising, is still an option and is still effective in business to use in promoting their products or brand campaigns. Apart from that, suggestions or recommendations from people around you can have an influence on someone when they make a decision to buy or consume a product. These two factors are combined and researched to find out their influence on purchasing interest from potential consumers. The population of this research is residents of the city of Tasikmalaya and the sampling method is judgment to select respondents to be studied. The results of this study indicate that advertising exposure and reference groups simultaneously and partially influences purchase intention.
Pengaruh Digital Marketing dan E-Word Of Mouth Terhadap Minat Beli Dan Keputusan Pembelian Maria, Hana Diana; Kusumah, Firdan Gusmara; Sudianto, Sudianto; Pamungkas, Adie
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 17 No 2 (2023): SEPTEMBER 2023
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v17i2.43124

Abstract

Hasil dari penelitian yang telah dilakukan terhadap penduduk Kecamatan Tawang, Kota Tasikmalaya menunjukan bahwa adanya peran digitalisasi dalam pertumbuhan sektor industri kuliner. Penelitian yang dilakukan berfokus pada tujuan seberapa besar pengaruh pemasaran digital (digital marketing) dan e-word of mouth terhadap minat beli dan keputusan pembelian khususnya pada pengguna platform pesan antar makanan dan minumanan online. Populasi penelitian mencakup masyarakat Kecamatan Tawang, Kota Tasikmalaya. Sampel berjumlah 390 responden. Teknik sampling yang diambil adalah teknik simple random sampling. Total populasi berjumlah 14.544 orang. Data penelitian berdasarkan melalui kuesioner. Hasil penelitian menunjukan adanya pengaruh parsial antar variabel. Digital marketing memiliki pengaruh positif dan signifikan baik terhadap minat beli maupun keputusan pembelian, variabel minat beli memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, e-word of mouth (e-wom) memiliki pengaruh positif dan signifikan terhadap minat beli namun menunjukkan pengaruh yang signifikan tetapi bersifat negatif terhadap variabel keputusan pembelian.
Pelatihan dan Pendampingan Pembuatan Website Untuk UMKM Winanaz Pamungkas, Adie; Kusumah, Firdan Gusmara; Maria, Hana Diana; Sudianto, Sudianto; Nugraha, Jeffy
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.1041

Abstract

Kemajuan teknologi semakin hari semakin cepat. Hal tersebut menjadi permasalahan bagi pelaku usaha skala mikro untuk bertahan dalam lingkungan bisnis yang ada. Pola konsumsi dari konsumen juga semakin berubah menyesuaikan perubahan tersebut. Konsumen lebih suka untuk menunggu di rumah daripada harus pergi ke toko untuk membeli keinginan dan kebutuhan mereka. Tujuan dari program pengabdian kepada masyarakat tim Program Studi Bisnis Digital Universitas Bakti Tunas Husada adalah membantu UMKM Winanaz untuk memiliki website yang berfungsi untuk menjual produk mereka dan menjadi sarana promosi. Metode yang dilakukan dalam program ini adalah melalui 3 tahapan yaitu, perencanaan, pelaksanaan dan evaluasi. Hasil yang dicapai adalah terimplementasinya website Winanaz dengan alamat domain winanaz.id dan keterampilan dari anggota UMKM nya dalam mengelola website tersebut. Pembuatan wesbite tersebut diharapkan menjadi media promosi yang andal bagi UMKM Winanaz dan sekaligus dapat meningkatkan penjualan.
PENYULUHAN KESEHATAN REPRODUKSI MELALUI APLIKASI QUIZ INTERAKTIF DAN PEMBAGIAN PAKET MENSTRUAL PAD PADA SISWI SMP Yuliana, Anna; Shaleha, Resha Resmawati; Maria, Hana Diana; Soesilo, Deffa Ambarwati; Agustiani, Cica
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26283

Abstract

Abstrak: Pemahaman tentang fungsi dan proses biologi tubuh adalah komponen penting dari perkembangan remaja. WHO mengatakan bahwa remaja berusia 10-19 tahun berada dalam fase transisi yang sangat penting sehingga akan menentukan kesehatan dan kesejahteraan mereka di masa depan. Selain itu, memahami kesehatan reproduksi membantu mereka menjadi lebih sadar akan pentingnya menjaga kebersihan dan kesehatan alat reproduksi. Tujuan dari kegiatan pengabdian ini adalah untuk memberikan penyuluhan serta edukasi melalui aplikasi quiz interaktif, dengan harapan dapat menarik minat siswi serta guru sehingga materi menjadi mudah untuk dipahami. Sasaran kegiatan ini siswi yang berada di SMP sebanyak 151 orang. Kegiatan diawal dengan pembukaan, pemgisian pre-test, pemberian materi, diskusi, pengisian post-test, pembagian menstrual pad, dan penutup. Hasil analisis data menunjukan peningkatan yang signifikan dari nilai hasil pre-test yaitu 41,73% menjadi 98,38% untuk hasil pos-test, yang terlihat adanya antusias para siswi dalam menyimak materi dengan menggunakan aplikasi quiz interaktif yang menarik sehingga membuat siswi lebih semangat untuk mempelajari tentang kesehatan reproduksi.Abstract: Understanding the function and biological processes of the body is an important component of adolescent development. Based on WHO research, that 10-19 year olds are in crucial transitional phase that will determine the future health and well-being. Besides, understanding reproductive health helps the become more aware of the importance opining hygiene and reproductive organ health. The purpose of this dedication is to provide education and understanding with interactive quiz, that are expected to attract the interest of both teachers and students so that they are easy to understand. The target of this activity is the pupils who are in the first secondary school as many as 151 people. Activities started with opening, pre-test filling, material delivery, discussion, post-test replenishment, menstrual pad division, and closing. The data analysis showed a significant increase from pre-test score 41,73% to 98,38% for post-test results, which was seen by the enthusiasm of the students in reading the material and in using an interesting interactive quiz application which mate the students more enthusiast to learn about reproductive health.
The Impact Online Customer Reviews, Discount, User Interface On Purchase Decision Maria, Hana Diana; Kusumah, Firdan Gusmara; Pamungkas, Adie; Maulida, Elvira Natasya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1036

Abstract

The evolving industry has brought major changes to consumer behavior, where people now rely more on technology to fulfill their daily needs. Society is heavily influenced by technological advancements that drive a shift from traditional purchasing behavior to digitalization. Recommendations from friends, family, advertisements, and digital purchases are the main factors that influence purchasing decisions. In addition, online customer reviews and discounts are becoming important elements that influence consumer choices, allowing them to compare various products easily. The purpose of this research is to explore the extent to which online customer reviews, promotional discounts, and user interface features affect consumers' purchasing decisions on the Shopee platform within the context of Tasikmalaya City. This research applies quantitative and descriptive methods, through a causal associative approach. Sampling applied a simple random sampling technique where the total sample size was 390 respondents from a total population of 14,544 people. The data was processed and analyzed using the SPSS 2.0 software application. The results showed a significant influence of online customer reviews, discounts, and user interfaces on purchase decisions on the Shopee platform service application, both individually and simultaneously
Edukasi dan Pemberdayaan Masyarakat untuk upaya penurunan angka stunting dengan program Gerakan Masyarakat Cegah Stunting (GEMASTING) di Dusun Ciakar, Desa Sukaratu, Kecamatan Sukaratu, Kabupaten Taskmalaya Herawati, Tantri; Maria, Hana Diana; Amin, Saeful; Wibisono, Mohammad Alfin; Apriliani, Cici; Paridah, Dea Nur; Wardiah, Shelya Nurul
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 8, No 9 (2025): Volume 8 No 9 (2025)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v8i9.22080

Abstract

ABSTRAK Stunting merupakan salah satu permasalahan gizi kronis yang masih menjadi tantangan utama di Indonesia, khususnya di wilayah pedesaan seperti Dusun Ciakar, Desa Sukaratu, Kabupaten Tasikmalaya. Kegiatan ini bertujuan untuk meningkatkan pengetahuan ibu mengenai pencegahan stunting melalui edukasi berbasis komunitas. Metode yang digunakan adalah ceramah, diskusi, serta pre-test dan post-test untuk mengukur peningkatan pengetahuan. Materi penyuluhan meliputi pengenalan stunting, pentingnya 1000 Hari Pertama Kehidupan (HPK), konsep gizi seimbang berbasis pangan lokal, serta edukasi “Isi Piringku”. Hasil evaluasi menunjukkan adanya peningkatan signifikan rata-rata skor pengetahuan peserta dari 79,44 menjadi 94,72. Penyuluhan ini terbukti efektif dalam meningkatkan pemahaman ibu mengenai pencegahan stunting. Keterlibatan kader dan tokoh lokal turut memperkuat keberhasilan kegiatan. Dengan peningkatan pengetahuan ini diharapkan dapat membentuk perilaku positif dalam pengasuhan dan pemenuhan gizi anak, sehingga mendukung upaya penurunan angka stunting secara berkelanjutan. Kata Kunci: Stunting, Edukasi Kesehatan, Gizi Seimbang, Pangan Lokal, Kesehatan Anak   ABSTRACT Stunting is one of the chronic nutritional problems that remains a major challenge in Indonesia, particularly in rural areas such as Ciakar Hamlet, Sukaratu Village, Tasikmalaya Regency. This activity aims to improve mothers' knowledge about stunting prevention through community-based education. The methods used include lectures, discussions, and pre-tests and post-tests to measure knowledge improvement. The educational materials covered an introduction to stunting, the importance of the first 1,000 days of life (HPK), the concept of balanced nutrition based on local foods, and the “Isi Piringku” (My Plate) education program. Evaluation results showed a significant increase in the average knowledge score of participants from 79.44 to 94.72. This educational program proved effective in improving mothers' understanding of stunting prevention. The involvement of community health workers and local leaders further strengthened the success of the activity. With this increased knowledge, it is hoped that positive behaviors in child care and nutrition will be fostered, thereby supporting sustained efforts to reduce stunting rates.  Keywords: Stunting, Health Education, Balanced Nutrition, Local Food, Child Health 
TRANSFORMASI DIGITAL: LAYANAN PRODUK & PROMOSI UNTUK UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) DI SMK KEHUTANAN SOBAT BUMI, KAWALU KOTA TASIKMALAYA Nugraha, Jeffry; Sutopo, Sutopo; Pamungkas, Adie; Maria, Hana Diana
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4718

Abstract

This community service activity, organized by the Digital Business Study Program of the Faculty of Technology and Business at Universitas Bakti Tunas Husada, focuses on increasing digital literacy and promoting digital transformation among local Small and Medium Enterprises (SMEs) in Kelurahan Urug, Kawalu, Tasikmalaya. The activity aims to enhance the competitiveness of local businesses by introducing Artificial Intelligence (AI) tools for digital marketing and product promotion. The participants, consisting of farmers, SME owners, and community members, received insights on leveraging digital marketing platforms and AI to improve the visibility and reach of their products. The program successfully engaged the participants through interactive discussions and practical demonstrations, fostering a deeper understanding of how digital transformation can boost their businesses. The results indicate a strong motivation among the community to continue utilizing digital tools, ensuring the sustainability of this initiative.
Co-Authors Agustiani, Cica Anna Yuliana, Anna Apriliani, Cici Herawati, Tantri Kusumah, Firdan Gusmara Maulida, Elvira Natasya Nugraha, Jeffry Nugraha, Jeffy Pamungkas, Adie Paridah, Dea Nur Saeful Amin, Saeful Shaleha, Resha Resmawati Soesilo, Deffa Ambarwati Sudianto, S. Sudianto, Sudianto Sutopo Sutopo Wardiah, Shelya Nurul Wibisono, Mohammad Alfin