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PENINGKATAN PENGETAHUAN ANGGOTA PALANG MERAH REMAJA TENTANG NYAMUK VEKTOR DBD MELALUI PENGENALAN APLIKASI JUMANTIK PMR DI KOTA TASIKMALAYA Virgianti, Dewi Peti; Liswanti, Yane; Sudianto, Sudianto; Suhartati, Rochmanah; Ferdina, Dina; Latisa, Alsya; Marhami, Azwan Cahya; Nata, Septiawan Dwi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35120

Abstract

Abstrak: Demam Berdarah Dengue (DBD) merupakan penyakit endemik tahunan di Indonesia. Upaya pencegahan penularan vektor Aedes sp. di lingkungan sekolah dapat dilakukan dengan melibatkan siswa dalam kegiatan ekstrakurikuler Palang Merah Remaja (PMR) melalui peran sebagai Juru Pemantau Jentik (Jumantik). Kegiatan pengabdian masyarakat ini bertujuan memperkenalkan aplikasi berbasis teknologi yang mudah diakses oleh anggota PMR untuk meningkatkan pengetahuan tentang nyamuk penular DBD, serta membentuk akun media sosial Jumantik PMR sebagai sarana komunikasi. Metode kegiatan meliputi sosialisasi, pelatihan, pembuatan aplikasi, penerapan teknologi, pendampingan, evaluasi, dan perencanaan keberlanjutan program. Evaluasi pengetahuan dilakukan dengan menggunakan instrumen pre-test dan post-test yang terdiri dari 15 pertanyaan yang sama, yang mengukur pemahaman peserta mengenai penggunaan aplikasi serta pengetahuan terkait nyamuk vektor DBD. Sebanyak 100 anggota PMR dari 25 SMA di Kota Tasikmalaya terlibat sebagai peserta. Kegiatan ini menunjukkan adanya peningkatan signifikan dalam pengetahuan peserta, terutama mengenai tempat perindukan dan siklus hidup nyamuk. Hasil kuesioner memperlihatkan bahwa 100% peserta menilai aplikasi Jumantik sangat membantu pelaporan kegiatan di sekolah sekaligus sebagai sumber rujukan. Selain itu, 100% responden menyatakan akun media sosial Jumantik PMR bermanfaat untuk berbagi informasi penting terkait kegiatan jumantik. Program ini berhasil meningkatkan pengetahuan anggota PMR tentang vektor DBD dan memberikan sarana inovatif berupa aplikasi serta media sosial untuk mendukung kegiatan jumantik di sekolah.Abstract: Dengue Hemorrhagic Fever (DHF) is an annual endemic disease in Indonesia. Efforts to prevent the transmission of Aedes sp. vectors in the school environment can be done by involving students in extracurricular activities of the Red Cross Youth (PMR) through the role of Mosquito Larva Monitoring Officer (Jumantik). This community service activity aims to introduce a technology-based application that is easily accessible to PMR members to increase their knowledge about dengue-carrying mosquitoes and to create a PMR Jumantik social media account as a means of communication. The activity methods include socialization, training, application development, technology implementation, mentoring, evaluation, and program sustainability planning. Knowledge evaluation was conducted using pre-test and post-test instruments consisting of 15 identical questions, which measured participants' understanding of application usage and knowledge related to dengue vector mosquitoes. A total of 100 Red Cross members from 25 high schools in Tasikmalaya City participated as participants. This activity demonstrates a significant increase in participants' knowledge, particularly regarding mosquito breeding sites and life cycles. The questionnaire results show that 100% of participants rated the Jumantik application as very helpful for reporting activities at school and as a source of reference. Additionally, 100% of respondents stated that the Jumantik PMR social media account is useful for sharing important information related to Jumantik activities. This program successfully increased PMR members' knowledge about dengue vectors and provided innovative tools such as applications and social media to support jumantik activities in schools.
The Implementation of the WhatsApp Blast Strategy in Optimizing the BTH University Dormitory as a Student Behaviour Based Digital Marketing Communication Model Maria, Hana Diana; Kusumah, Firdan Gusmara; Pamungkas, Adie; Cahya, Azwan; Nata, Septiawan Dwi; Saputeri, Trisha Andini; Shahida, Sopa Marwah
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17891

Abstract

This study aims to analyze the implementation of WhatsApp Blast strategy in supporting the optimization of dormitory services at Universitas Bakti Tunas Husada as a digital marketing communication model based on student behavior. The research employs a quantitative approach with an explanatory design. Data were collected through a structured questionnaire distributed to 121 students residing at BTH Student House.The independent variables in this study consist of WhatsApp Blast strategy, dormitory optimization, and digital marketing model, while student behavior is positioned as the dependent variable. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that the WhatsApp Blast strategy plays an important role in shaping students’ responses to institutional information, particularly in terms of attention, understanding, and behavioral tendencies. Dormitory optimization strengthens the effectiveness of digital communication by providing service support that is directly experienced by students. Meanwhile, the digital marketing model functions as an integrative framework that aligns communication messages with service implementation.Simultaneously, all independent variables contribute to the formation of student behavior within the dormitory environment. This study highlights the importance of integrating digital communication strategies with service quality in managing internal communication in higher education institutions. Based on the simultaneous test results, the implementation of a student behavior–based WhatsApp Blast strategy has a significant effect on optimizing the BTH University Dormitory as a digital marketing communication model. This is evidenced by an F-value of 138.412 with a significance level of 0.000, indicating a statistically robust research model. The coefficient of determination (R²) of 0.376 suggests that 81,7%  of dormitory optimization is explained by the WhatsApp Blast strategy, while the remaining 18.3% is influenced by other factors beyond this study.