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All Journal Journal of Tourism Sustainability International Journal of Sustainable Competitiveness on Tourism Masyarakat Pariwisata: Journal of Community Services in Tourism
Beta Budisetyorini
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Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Fishermen Community Based Tourism Development in Packaging Surf Fishing Activities for Tourist in Pangandaran Beach Destination Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 3 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v3i2.929

Abstract

The coastal area in Pangandaran Beach Destination has been developed for marine tourism activities. Surf fishing by Cikidang village fisherman is one of marine activities that attract tourists for recreation. Surf fishing is one of sustainable fishing techniques for marine tourism development which provide Cikidang fishermen opportunity to create it as tourist fishing activities in friendly environment. This community service study aims to investigate the challenge and benefit, also assist the Cikidang fisherman community in making surf fishing tourism package as community based tourism development to increase their additional income as well as to enhance their surf fishing tourism product development knowledge and skill. The method used in this community service study is a participatory survey approach and analyzed descriptively based on depth-interview and field observation. The result of this study show the surf fishing is a friendly environment activities. The surf fishing tourism package program operation phase should be divided into three stages consist of preparation, catching, and cooking services for one day tourist activities. The surf fishing operator is suggested managed by three type of fishermen group associated with the Cikidang fish auction place. The offering surf fishing tourism package price is calculated based on the fisherman local guide fee, surf fishing tools and equipment rate, and cooking services rate.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON TOURIST VISIT INTENTION TO PARI ISLAND, THOUSAND ISLAND Adzra Muthi'ah Hafizhah; Beta Budisetyorini; Sumaryadi
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): IJSCOT I-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.768

Abstract

One of the government's efforts to increase tourist visits is by doing digital marketing. Digital marketing is also carried out by the SUDINPAREKRAF Thousand Island to increase the number of tourists to Pari Island. Pari Island is one of the resident islands on Thousand Island. Starting from 2018 until now there has been a decline in the level of tourist visits to Pari Island caused to natural disasters. Even so, other resident islands in the Kepulauan Seribu have more tourist visits than Pari Island. In 2020, the SUDINPAREKRAF Thousand Island held technical guidance on using social media as a tool to market Pari Island. This study aims to explain the influence of social media marketing on interest in visiting Pari Island, Thousand Island. This study uses a quantitative approach through a verification method based on probability sampling of the population. The number of respondents in this study was 150 who were obtained through an online questionnaire and were taken according to the target market of the SUDINPAREKRAF Thousand Island. The data obtained were processed using SPSS, interval successive method (MSI), descriptive statistical analysis, and simple regression. The results of this study indicate that social media marketing has a significant effect on interest in visiting Pari Island, Thousand Island.
THE INFLUENCE OF HEALTH PROTOCOLS (CHSE) ON TOURISTS’ MOTIVATION TOWARD VISITING DECISION IN FLOATING MARKET LEMBANG Susilo, Adzmi Fillah Dianariesla Garianjani; Beta Budisetyorini; Wisnu Rahtomo
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): IJSCOT I-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.769

Abstract

Ten days after the President of Indonesia announced the first COVID-19 case, WHO declared that COVID-19 is a global pandemic. Since then, the virus has spread rapidly and caused numerous deaths and terrible economic impacts. According to UNWTO, tourism is one of the most effective sectors, due to worldwide restrictions on travel and closed borders. In Indonesia alone, the pandemic decreases around Rp 85 trillion of Indonesia’s tourism revenue by 2020. Based on many reports a lot of hotel and food businesses were shut down and many workers were impacted. In an attempt to recover the condition Ministry of Tourism and Creative Economy implemented a program called CHSE certification to ensure tourists' safe travel. Floating Market Lembang is one of the certified CHSE destinations in Bandung. The subject of this study is the visitors of Floating Market Lembang, who visited the destination around December 2020 to June 2021. This study aimed to see the impact of CHSE certification in Floating Market Lembang on tourists’ visiting decisions. As destination attributes play a big role in tourists’ visiting decisions, this will be seen through tourist motivation, push and pull factors. Quantitative methods used to generate tourists’ opinions on the matter then will be analyzed using regression analysis. The result of this study shows that push factors alone have no influence on tourists’ motivation, pull factors, on the other hand, have an influence on tourist’s motivation. At the same time, both push and pull factors have an influence to visit Floating Marker Lembang under CHSE circumstances.
Fishing Tourism Business Planning Strategy To Increase People's Income in Lancang Island, Kepulauan Seribu Mega Fitriani Adiwarna Prawira; Beta Budisetyorini
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.2

Abstract

Lancang Island is one of the islands in the Kepulauan Seribu Regency with the potential for tourism and fishing activities. Some residents of Lancang Island took advantage of the opportunity by establishing a fishing charter business. This study aims to provide a proper planning strategy for the tourist business unit to increase public income on Lancang Island. The fishing tourism business in Lancang Island includes four units such as Fishing Charter, Boat Rentals, Catering, and Accommodation. The data used are primary and secondary, and the research method is qualitative and presented descriptively. According to research using the BCG Matrix, the entire fishing charter units on Lancang Island are in the Cash Cow quadrant, so concentric diversification is a viable planning strategy. The planning strategies consist of product planning, market and marketing planning, and technology planning tailored to each business unit.
Co-Authors Adzra Muthi'ah Hafizhah Deddy Adisudharma Dicky Arsyul Salam Mega Fitriani Adiwarna Prawira Sumaryadi Susilo, Adzmi Fillah Dianariesla Garianjani Wisi Wulandari Wisnu Rahtomo