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All Journal Journal of Tourism Sustainability International Journal of Sustainable Competitiveness on Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan UTAMA: Jurnal Pariwisata Prima
Sumaryadi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON TOURIST VISIT INTENTION TO PARI ISLAND, THOUSAND ISLAND Adzra Muthi'ah Hafizhah; Beta Budisetyorini; Sumaryadi
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): IJSCOT I-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.768

Abstract

One of the government's efforts to increase tourist visits is by doing digital marketing. Digital marketing is also carried out by the SUDINPAREKRAF Thousand Island to increase the number of tourists to Pari Island. Pari Island is one of the resident islands on Thousand Island. Starting from 2018 until now there has been a decline in the level of tourist visits to Pari Island caused to natural disasters. Even so, other resident islands in the Kepulauan Seribu have more tourist visits than Pari Island. In 2020, the SUDINPAREKRAF Thousand Island held technical guidance on using social media as a tool to market Pari Island. This study aims to explain the influence of social media marketing on interest in visiting Pari Island, Thousand Island. This study uses a quantitative approach through a verification method based on probability sampling of the population. The number of respondents in this study was 150 who were obtained through an online questionnaire and were taken according to the target market of the SUDINPAREKRAF Thousand Island. The data obtained were processed using SPSS, interval successive method (MSI), descriptive statistical analysis, and simple regression. The results of this study indicate that social media marketing has a significant effect on interest in visiting Pari Island, Thousand Island.
ADVENTURE TOURISM DEVELOPMENT PROGRAM FOR PREMIUM MARKET IN UJUNG KULON NATIONAL PARK Raisya Shiva Rizal; Althofanis Juliheir Putra; Dwi Putri Nuraini; Fithriyah Fadhillah Ramadhani; Ni Made Jesthami Udgitha Prameswari; Zendra Haris Prasetya; Sumaryadi; Sugeng Hermanto
International Journal of Sustainable Competitiveness on Tourism Vol. 2 No. 01 (2023): IJSCOT II-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v2i01.1274

Abstract

Ujung Kulon National Park (TNUK) has their uniqueness in the diversity of flora and fauna. Thus, it becomes one of the priorities of the Ministry of Tourism and Creative Economy as a tourism development destination, with the availability of adventure tourism products that are being in line with the expectations of the premium market, we called it authentic and exclusive products. The result of this research is to produce an integrated program plan to develop adventure tourism in TNUK which targeting a premium market tourist. The method that we used in this research is descriptive, which suitable to explain the actual situation of TNUK tourism. And to make it more relevant, the collected data were analyzed using descriptive statistical analysis. In results, showed that the development of adventure tourism in TNUK met the dimensions of adventure tourism, as follows; natural environment, physical activity, cultural immersion, risk & competence, operators, and sustainability. However, the characteristics in unqualified of the premium market. Hence, It is necessary to apply the concept of quality tourism
THE INFLUENCE OF THE EXPERIENCE OF DIGITAL NOMAD TOURISTS ON DESTINATION LOYALTY IN CANGGU, BADUNG DISTRICT, BALI Handizar, Dhyana Hanifianti; Sumaryadi; Suteja Wira Dana Kusuma
International Journal of Sustainable Competitiveness on Tourism Vol. 2 No. 02 (2023): IJSCOT II-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v2i02.1366

Abstract

Nomadic tourism fills the gap between a strategy to increase number of tourist and the development of information and communication technology which makes everyone be able to live and working any where as long as they’re connected to the internet. People who are processing their professional activities while having a migrating lifestyle with high mobility are defined as Digital Nomad. Which in Nomadic Tourism terminology, Digital Nomad counts as one of the type of Nomadic tourist as well. Hence, the appearance of Digital Nomad not only relevant in the growing of living and working environment but also relevant in tourism trend. The presence of digital nomad needs to be highlighted since Indonesia, precisely in Canggu, Bali chosen as number one destination for digital nomad. Even so, destination loyalty from digital nomad’s perspective in Canggu is indicated has a low level, therefore it is needed to see if tourist experience is taking part in this since tourist experience is one of the crucial factors that can affect destination loyalty, besides digital nomad has a characteristic to prioritize their experience. The purpose of this study is to display digital nomad’s tourist experience, destination loyalty, and how their experience affects their destination loyalty in Canggu. The method that is used on this study is descriptive quantitative. The result from this study is digital nomad’s tourist experience and destination loyalty are in a good category, and there’s a significant influence from digital nomad’s tourist experience to their destination loyalty in Canggu. A step that can be done by the destination is to explore and increase the distinction value in Canggu
PARIWISATA HALAL: KONSEP DAYA TARIK DESTINASI WISATA DI LOMBOK Maharani Devi Adzhani; Erick Herlangga; Shintia Banisusanya; M. Ikhlasul Amal; Reyhan Pramananda H.; Sukmadi; Andre Hernowo; Sumaryadi
Jurnal Pariwisata Prima Vol. 2 No. 1 (2024): MARET
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

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Abstract

Perkembangan industri pariwisata telah menciptakan berbagai konsep baru salah satunya adalah konsep pariwisata halal. Konsep pariwisata halal sangat digemari di Indonesia dan lokasi yang menerapkannya salah satunya adalah Lombok. Lombok dengan berbagai keindahan alam yang ditawarkan, dikombinasikan dengan konsep ramah muslim melebur menjadi satu kesatuan yang indah. Dengan metode penelitian kualitatif, peneliti melakukan observasi dan data yang diperoleh diolah secara intensif melalui proses triangulasi data. Bukti dokumentasi dijadikan dasar yang kuat mengenai kondisi di lapangan. Kunjungan kepada beberapa destinasi ditelusuri secara mendalam dalam kurun waktu tertentu. Pemaparan data secara detail ditemukan analisa SWOT yang dalam mengenai seluruh destinasi yang dikunjungi. Peran pemangku kepentingan merupakan hal yang tidak dapat terlepas dari kesatuan stakeholders didalamnya. Hasil tersebut dapat dijadikan sebagai bahan perbaikan serta pembuka informasi persiapan untuk menghadapi berbagai tantangan pada masa mendatang.
Governance Performance of Pokdarwis in Cipada Tourism Village, Cikalong Wetan Sub-District, West Bandung Regency Ristanto, Hari; Sutono, Anang; Sumaryadi; Rahtomo, Wisnu; Permana, Odang
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.161

Abstract

Tourism villages are increasingly recognized as models of sustainable and community-based tourism; yet, their success largely depends on the effectiveness of governance. This study evaluates the governance performance of Pokdarwis (Tourism Awareness Groups) in Cipada Tourism Village, West Bandung Regency, from the perspective of visitor satisfaction. Using a quantitative descriptive design, data were collected from 105 visitors via structured questionnaires and analyzed using descriptive statistics. The findings reveal that visitors positively perceived the village's cultural uniqueness and environmental cleanliness, while infrastructure and informational signage were rated lower. Overall satisfaction, emotional happiness, and revisit intention were high, with hospitality and cultural immersion serving as the strongest drivers. Governance reflections suggest that Pokdarwis has been effective in mobilizing community participation and preserving cultural authenticity, but faces challenges in infrastructure provision and interpretive communication. The study concludes that visitor satisfaction serves not only as an outcome but also as a feedback mechanism for governance performance. Practical recommendations include improving infrastructure, enhancing interpretive communication, diversifying tourism products, and strengthening partnerships through the Penta Helix model. This research contributes to tourism governance literature by empirically linking visitor satisfaction to local governance performance in rural contexts.
Product Development of Cikini Highway Area Reactivation with The Application of Urban Tourism Concept Izzati Jannah, Athiyyah; Sumaryadi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1806

Abstract

This study aims to examine the nature and effectiveness of current tourism product development in the Cikini street area, focusing primarily on heritage-based walking tours and assessing how well these tourism products align with established urban tourism product elements and core urban tourism components, identifying strengths, weaknesses, and opportunities to enhance the area's urban tourism appeal and sustainability. Using a descriptive qualitative research design, data were collected through semi-structured interviews with key stakeholders supplemented by literature reviews and field observations. The findings indicate that product development centers on a heritage-themed walking tour highlighting Cikini's historic buildings and their narratives. This aligns with urban tourism's historic district aspect and incorporates primary and secondary product elements. Major strengths include a strong emphasis on Cikini's distinct historical identity, robust government leadership, and infrastructure improvements such as sidewalk renovations and Taman Ismail Marzuki's (TIM) redevelopment. This  study also reveals limited community engagement in product development and management and that modern digital and innovative tourism technologies are still in their early phases. This research holds significant theoretical and practical value. Theoretically, it advances the understanding of how urban tourism models and product development frameworks are applied within a Southeast Asian megacity undergoing heritage-led revitalization, emphasizing the need to adapt predominantly Western-origin frameworks to local contexts. It also contributes to discussions on top-down governance in heritage tourism. The study recommends expanding tourism by developing unused waterfront areas, encouraging community co-creation, adopting smart tourism technologies, and strengthening branding and governance to improve Cikini’s socio-economic and cultural impact.
Co-Authors Adzra Muthi'ah Hafizhah Althofanis Juliheir Putra Anang Sutono Andre Hernowo Beta Budisetyorini Dwi Putri Nuraini Erick Herlangga Fithriyah Fadhillah Ramadhani Handizar, Dhyana Hanifianti Izzati Jannah, Athiyyah M. Ikhlasul Amal Maharani Devi Adzhani Ni Made Jesthami Udgitha Prameswari Permana, Odang R. Wisnu Rahtomo Raisya Shiva Rizal Reyhan Pramananda H. Ristanto, Hari Shintia Banisusanya Sugeng Hermanto Sukmadi Suteja Wira Dana Kusuma Zendra Haris Prasetya