Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability
Raka Siwi Putri Utomo, Sherly
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Potential Community-based Camping Attraction in Gambung Village, Mekarsari Raka Siwi Putri Utomo, Sherly
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.18

Abstract

The tourist village of Gambung Mekarsari is one of ten tourist villages established by the Bandung Regency government in 2016. This village has a lot of tourism potential, one of them is the Sahyang Bodas camping ground area managed by the community. Community-based tourism have been the driving force of tourism development in the region for years. However, it has not yet been optimally developed. This study aims to analyze the potential of tourist attractions in the area and find solutions to problems that can later be used as references to determine strategies for developing potential and tourist attractions at the Sahyang Bodas camping ground, Gambung Village, Mekarsari. The components that will be analyzed are related to the 4A tourism components, including Attraction, Accommodation, Accessibility, and Ancillary. This study uses a qualitative approach and SWOT analysis with data collection carried out through Focus Group Discussions, direct observations in the field, and in-depth interviews. Based on the review and analysis carried out regarding the potential and problems in the field, the results obtained that the potential attraction in the camping ground area of ​​Gambung Mekarsari Village has enormous potential to be developed.
Pengembangan Packaging dan Branding “Taste of Gambung” pada Produk Hasil Bumi Desa Mekarsari Gambung Widiyanti, Rikantini; Novianti, Syifaa; Suryana, Marceilla; Raka Siwi Putri Utomo, Sherly; Andrianto, Tomy; Ariani Noor, Any; Surjani Tjahjawati, Sri; Leo, Gundur; Sutrisni, Rivan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4308

Abstract

Program Pengembangan Packaging dan Branding “Taste of Gambung” pada produk oleh-oleh Desa Mekarsari Gambung bertujuan untuk meningkatkan daya saing produk lokal melalui desain kemasan yang profesional dan menarik. Kegiatan ini melibatkan sosialisasi hasil desain kepada pelaku UMKM dan pengelola desa wisata, serta evaluasi mengenai implementasi desain kemasan pada berbagai produk unggulan, seperti teh, keripik, dan olahan khas lainnya. Dengan fokus pada visual branding, program ini dirancang untuk memperkuat identitas produk, meningkatkan daya tarik pasar, dan mendukung keberlanjutan melalui penggunaan bahan kemasan yang ramah lingkungan. Respon positif dari para peserta menunjukkan kesadaran akan pentingnya kemasan yang efektif dalam mendongkrak nilai jual produk. Evaluasi kegiatan menekankan perlunya pendampingan lebih lanjut untuk memastikan implementasi desain yang optimal dalam produksi kemasan. Secara keseluruhan, program ini berhasil membangun fondasi yang kuat bagi pengembangan UMKM lokal, meningkatkan daya tarik produk, serta memperkuat posisi Desa Mekarsari Gambung sebagai destinasi wisata yang menawarkan produk oleh-oleh berkualitas tinggi dengan branding yang konsisten.
Co-Authors Ariani Noor, Any Leo, Gundur Sri Surjani Tjahjawati Suryana, Marceilla Sutrisni, Rivan Syifaa Novianti Tomy Andrianto Widiyanti, Rikantini