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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability Journal of Tourism, Hospitality and Travel Management (JTHTM)
Raka Siwi Putri Utomo, Sherly
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Potential Community-based Camping Attraction in Gambung Village, Mekarsari Raka Siwi Putri Utomo, Sherly
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.18

Abstract

The tourist village of Gambung Mekarsari is one of ten tourist villages established by the Bandung Regency government in 2016. This village has a lot of tourism potential, one of them is the Sahyang Bodas camping ground area managed by the community. Community-based tourism have been the driving force of tourism development in the region for years. However, it has not yet been optimally developed. This study aims to analyze the potential of tourist attractions in the area and find solutions to problems that can later be used as references to determine strategies for developing potential and tourist attractions at the Sahyang Bodas camping ground, Gambung Village, Mekarsari. The components that will be analyzed are related to the 4A tourism components, including Attraction, Accommodation, Accessibility, and Ancillary. This study uses a qualitative approach and SWOT analysis with data collection carried out through Focus Group Discussions, direct observations in the field, and in-depth interviews. Based on the review and analysis carried out regarding the potential and problems in the field, the results obtained that the potential attraction in the camping ground area of ​​Gambung Mekarsari Village has enormous potential to be developed.
Pengembangan Packaging dan Branding “Taste of Gambung” pada Produk Hasil Bumi Desa Mekarsari Gambung Widiyanti, Rikantini; Novianti, Syifaa; Suryana, Marceilla; Raka Siwi Putri Utomo, Sherly; Andrianto, Tomy; Ariani Noor, Any; Surjani Tjahjawati, Sri; Leo, Gundur; Sutrisni, Rivan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4308

Abstract

Program Pengembangan Packaging dan Branding “Taste of Gambung” pada produk oleh-oleh Desa Mekarsari Gambung bertujuan untuk meningkatkan daya saing produk lokal melalui desain kemasan yang profesional dan menarik. Kegiatan ini melibatkan sosialisasi hasil desain kepada pelaku UMKM dan pengelola desa wisata, serta evaluasi mengenai implementasi desain kemasan pada berbagai produk unggulan, seperti teh, keripik, dan olahan khas lainnya. Dengan fokus pada visual branding, program ini dirancang untuk memperkuat identitas produk, meningkatkan daya tarik pasar, dan mendukung keberlanjutan melalui penggunaan bahan kemasan yang ramah lingkungan. Respon positif dari para peserta menunjukkan kesadaran akan pentingnya kemasan yang efektif dalam mendongkrak nilai jual produk. Evaluasi kegiatan menekankan perlunya pendampingan lebih lanjut untuk memastikan implementasi desain yang optimal dalam produksi kemasan. Secara keseluruhan, program ini berhasil membangun fondasi yang kuat bagi pengembangan UMKM lokal, meningkatkan daya tarik produk, serta memperkuat posisi Desa Mekarsari Gambung sebagai destinasi wisata yang menawarkan produk oleh-oleh berkualitas tinggi dengan branding yang konsisten.
SLR on Institutional Barriers and Resilience in Community-Based Tourism Governance Pangesti Putri, Bintari; Raka Siwi Putri Utomo, Sherly; Chendraningrum, Dinarsiah
Journal of Tourism, Hospitality and Travel Management Vol. 4 No. 1 (2026): (Article In Press)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v4i1.444

Abstract

Despite the proliferation of Community-Based Tourism (CBT) as a sustainable development tool, its long-term viability remains precarious due to structural fragility and external disruptions. This Systematic Literature Review (SLR) investigates the institutional arrangements underpinning CBT resilience in Southeast Asia, addressing the gap between normative participation and actual sustainability. Guided by PRISMA 2020 protocols, the study synthesizes 34 high-impact, Scopus-indexed articles (2020–2025) through a rigorous three-stage coding process: open, axial, and selective. The findings demonstrate that CBT sustainability is not an inherent byproduct of community participation but an emergent institutional process. We propose a novel conceptual advancement: the CBT Institutional Resilience Framework, integrating three interdependent pillars: collaborative governance, social entrepreneurship, and institutional harmonization. This framework shifts the theoretical focus from utilitarian participation toward "Institutional Commoning," anchored in Adaptive Governance Theory. The synthesis reveals a triadic logic: while collaborative structures provide the foundation for multi-stakeholder risk-sharing, social enterprise models function as the essential economic engine for self-reliance. Crucially, institutional harmonization is identified as the vital mediator required to mitigate policy fragmentation and the digital divide. By bridging the gap between national regulations and local sovereignty, this study situates "local ownership" as an emergent outcome of institutional alignment. These findings offer a theoretically grounded roadmap for transitioning from donor-dependent projects to resilient, community-owned entities in post-crisis tourism landscapes.
Co-Authors Ariani Noor, Any Dinarsiah Chendraningrum Leo, Gundur Pangesti Putri, Bintari Sri Surjani Tjahjawati Suryana, Marceilla Sutrisni, Rivan Syifaa Novianti Tomy Andrianto