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All Journal Journal of Business Management Education (JBME) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability Industrial Research Workshop and National Seminar Jurnal Ilmiah Ilmu Terapan Universitas Jambi Tatar Pasundan: Jurnal Diklat Keagamaan Journal of Consumer Study and Applied Marketing Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Ilmiah Pariwisata
Suryana, Marceilla
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Perancangan Paket Wisata Adventure Tour Bandung Untuk Golden Rama Tours And Travel Retno, Ajeung; Suryana, Marceilla; Utomo, Sherly Raka Siwi Putri
Prosiding Industrial Research Workshop and National Seminar Vol. 13 No. 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Semin
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.49 KB) | DOI: 10.35313/irwns.v13i01.4298

Abstract

Golden Rama Tours and Travel merupakan salah satu perusahaan jasa di bidang perjalanan yang melayani pemesanan tiket, produk tour, dokumen perjalanan, paket wisata, dan cruise. Golden Rama Tours and Travel juga salah satu Travel Agent di Indonesia yang menyediakan paket wisata domestik dan internasional, paket wisata yang di sediakan dapat berupa ready tour dan tailor made tour. Paket wisata yang penulis buat merupakan jenis paket wisata alam dan petualangan, yang didalamnya melakukan kegiatan seperti rafting, paintball, menaiki balon udara, sepedah gravitasi dan lain-lain di Kota Bandung. Wisatawan yang mengunjungi Kota Bandung biasanya luar Jawa dan salah satu nya adalah Kota Jakarta. Tujuan penulisan Tugas Akhir ini adalah untuk merancang paket wisata petualangan (adventure) di Kota Bandung dan sekitarnya untuk Golden Rama Tours and Travel, kemudian membuat proposal kreatif digital yang memuat paket wisata adventure di Kota Bandung dan sekitarnya untuk Golden Rama Tours and Travel.
Exploring the Role of Social Media Platforms in Promoting Tourism Diversity Suryana, Marceilla; Susanto, Eko; Prawira, Mega Fitriani Adiwarna; Afgani, Kurnia Fajar
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68781

Abstract

This study explores the effectiveness of social media platforms for promoting various tourist attractions, including natural, man-made, and cultural tourism sites. By employing a descriptive research approach with a quantitative method, the study utilizes conjoint analysis with 100 respondents to gather insights. The findings reveal distinct tourist preferences regarding social media platforms for different attractions. Specifically, Instagram emerges as the most effective platform for promoting natural tourism, while Twitter shows less success. Conversely, YouTube is preferred for promoting cultural tourism, while Twitter is less effective. Twitter is perceived as relatively successful for man-made tourism, although not as effective as YouTube. These results highlight the importance of tailoring social media strategies based on the characteristics of each tourist attraction type rather than solely relying on platform popularity.
The Characteristics Of Tourists Doing Culinary Tour: A Case Study Of Lengkong Street Food Bandung Situmorang, Monica Sehatna; Suryana, Marceilla
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.81

Abstract

Lengkong Street Food is a culinary tourist attraction that is currently popular in Bandung. This study aims to explain the characteristics of tourists visiting Lengkong Street Food Bandung through socio-demographic, geographic, and psychographic aspects and to find out what types of culinary they like and find out the reasons tourists like these culinary delights. Researchers used a descriptive method in this study with observation, interviews with eleven visitors, and documentation techniques. The results of the research based on the socio-demographic characteristics of tourists are dominated by adolescents and adults with female gender. Based on geographical characteristics, tourists come from outside the city of Bandung. Psychographic characteristics, tourists have interests and expectations. This research found that tourists like culinary types such as Dimsum, BBQ, Suqi, and Steak. The reason tourists like this type of cuisine is because it looks unique, attractive, has affordable prices and has adequate supporting facilities, and offers comfort Keywords: Characteristics of tourists, culinary tourism, Lengkong Street Food Bandung
E-SERVICE QUALITY AND E-RECOVERY SERVICE: EFFECTS ON PERCEIVED VALUE AND LOYALTY INTENTION OF DANA APPLICATION USERS Gaffar, Mohammad Rizal; Fajar, Kurnia; Suryana, Marceilla; Febrianty, Ilma Amilia; Susanto, Eko
Tatar Pasundan: Jurnal Diklat Keagamaan Vol 17, No 2 (2023): Tatar Pasundan: Jurnal Diklat Keagamaan
Publisher : Balai Diklat Keagamaan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38075/tp.v17i2.381

Abstract

DANA is one of the electronic-based financial applications that supports non-cash transactions. It has the second-largest total users in Indonesia. However, users have complained about this application's quality of service and recovery. This research aims to determine the mediating effect of perceived value on e-service quality and e-recovery service towards loyalty intention. This research uses a quantitative method with a purposive sampling technique. The sample in this research is 164 respondents. PLS-SEM is used to analyze the model. The results of this research indicate that e-service quality has a direct and significant effect on perceived value. E-recovery service does not have a direct positive and significant effect on perceived value. Furthermore, there is no mediating effect of perceived value on e-service quality and e-recovery service towards loyalty intention. Keywords: e-service quality; e-recovery service; loyalty intention; perceived value
Navigating Digital Trust: How Service Quality and Brand Image Shape Loyalty in Online Travel Platforms Suryana, Marceilla
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.306

Abstract

In the rapidly expanding digital travel ecosystem, understanding the drivers of customer loyalty has become essential for online travel platforms (OTPs) operating in competitive markets. This study investigates the effects of service quality, brand image, and perceived value on customer trust, satisfaction, and loyalty among Indonesian users of OTPs. Drawing on relationship marketing theory and the technology acceptance framework, a conceptual model was tested using data collected from 243 respondents via an online survey. Structural Equation Modeling with Partial Least Squares (PLS-SEM) was employed to assess measurement and structural models. The findings reveal that service quality, brand image, and perceived value significantly influence trust, positively affecting satisfaction and loyalty. Satisfaction also serves as a strong direct predictor of loyalty. Furthermore, perceived value impacted trust and satisfaction, highlighting its dual role in enhancing user engagement. The study contributes theoretically by integrating trust-based and value-driven constructs in a single model while offering practical insights for platform managers to enhance user retention through consistent service delivery, strong brand positioning, and value-oriented experiences.
Pengembangan Packaging dan Branding “Taste of Gambung” pada Produk Hasil Bumi Desa Mekarsari Gambung Widiyanti, Rikantini; Novianti, Syifaa; Suryana, Marceilla; Raka Siwi Putri Utomo, Sherly; Andrianto, Tomy; Ariani Noor, Any; Surjani Tjahjawati, Sri; Leo, Gundur; Sutrisni, Rivan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4308

Abstract

Program Pengembangan Packaging dan Branding “Taste of Gambung” pada produk oleh-oleh Desa Mekarsari Gambung bertujuan untuk meningkatkan daya saing produk lokal melalui desain kemasan yang profesional dan menarik. Kegiatan ini melibatkan sosialisasi hasil desain kepada pelaku UMKM dan pengelola desa wisata, serta evaluasi mengenai implementasi desain kemasan pada berbagai produk unggulan, seperti teh, keripik, dan olahan khas lainnya. Dengan fokus pada visual branding, program ini dirancang untuk memperkuat identitas produk, meningkatkan daya tarik pasar, dan mendukung keberlanjutan melalui penggunaan bahan kemasan yang ramah lingkungan. Respon positif dari para peserta menunjukkan kesadaran akan pentingnya kemasan yang efektif dalam mendongkrak nilai jual produk. Evaluasi kegiatan menekankan perlunya pendampingan lebih lanjut untuk memastikan implementasi desain yang optimal dalam produksi kemasan. Secara keseluruhan, program ini berhasil membangun fondasi yang kuat bagi pengembangan UMKM lokal, meningkatkan daya tarik produk, serta memperkuat posisi Desa Mekarsari Gambung sebagai destinasi wisata yang menawarkan produk oleh-oleh berkualitas tinggi dengan branding yang konsisten.
IDENTIFIKASI POTENSI PENGEMBANGAN PARIWISATA HALAL DI DESA WISATA LEBAK MUNCANG KABUPATEN BANDUNG Suryana, Marceilla; Utomo, Sherly Raka Siwi
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i1.1330

Abstract

The development of halal tourism, is closely related to the number of the world's Muslim population (Muslims) which experienced a significant increase and had an impact on the needs of halal tourism. Lebak Muncang Tourism Village in Ciwidey is one of the tourist villages in Regency of Bandung, that which has quite a lot of tourism potential with the majority of the population being Muslim (Muslim), where the daily activities of the people are influenced by Islamic religious rules (Sharia). If it is related to the tourism industri, Lebak Muncang tourism village has the opportunity to be developed into halal tourism. However, until now, the management of Lebak Muncang tourism village has not been done. This study aims to identify the potential of halal tourism in Lebak Muncang tourism village. This study was analyzed by a qualitative approach with data collection conducted through in-depth interviews, direct observation and literature review, then analyzed by equating the existing conditions with the criteria of halal tourism owned by GMTI and the halal tourism guidance book with the analysis results obtained tourism potential in the village Lebak Muncang Tourism. That is included in criteria and has the potential to be developed into halal tourism.
Modelling the Halal-Wellness Nexus: A Strategic Evaluation of Destination Competitiveness through Penta-Helix Collaboration in West Java Suryana, Marceilla; Barusman, Andala Rama Putra; Indriani, Novita
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.463

Abstract

The post-pandemic global tourism landscape has experienced a paradigm shift toward health-oriented travel, positioning the halal-wellness nexus as a critical driver of destination competitiveness. Despite possessing world-class geothermal resources and profound indigenous healing traditions, West Java's wellness tourism sector remains constrained by fragmented regional branding and infrastructure bottlenecks. This study quantitatively evaluates West Java's strategic market posture to bridge the gap between latent destination potential and actionable marketing execution. Utilizing a quantitative descriptive design, the research employs the Internal Strategic Factors Analysis Summary (IFAS) and External Strategic Factors Analysis Summary (EFAS) matrices through structured expert consultations involving a panel of 15 purposively selected Penta-Helix stakeholders. These experts comprise representatives from academia, government (Disbudpar), industry (spa/resort operators), community leaders, and tourism media. The findings reveal equivalent IFAS and EFAS scores of 2.77, mapping the destination into Cell V (Hold and Maintain) of the Internal-External Matrix. This positioning indicates a stable yet under-optimized ecosystem that must transition toward an aggressive growth posture. Through a consensus-driven process linking macro-environmental factors to granular interventions, the study formulates a strategic TOWS mix centred on a "Heritage-Health-Harmony" brand architecture. Actionable recommendations from the expert panel include integrating Mega Mendung batik motifs into the destination’s visual identity, optimising tourist buses for regional wellness corridors, and facilitating interest-free financing schemes to elevate local hospitality standards ethically. This framework provides a data-driven blueprint for policymakers to transform West Java into a resilient, globally competitive halal-wellness hub.
THE MEDIATING ROLE OF IMPULSE BUYING IN TRANSLATING LIVE MARKETING AND MATERIALISTIC VALUES INTO TIKTOK PURCHASE INTENTIONS Barusman, Andala Rama Putra; Suryana, Marceilla
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 4 (2026): Volume 10, Nomor 4, August 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i4.56129

Abstract

TikTok Live Shopping has revolutionized social commerce, yet the joint impact of external marketing and internal values on consumer intentions remains under-explored. This study examines the roles of social media marketing (SMM) and materialism in driving purchase intentions for TikTok Live Shopping, mediated by impulse buying. Utilizing a quantitative, cross-sectional design, data were collected via questionnaires from 143 business students selected through simple random sampling. Structural Equation Modeling (SEM-PLS) was employed to test the hypotheses. The structural model reveals that SMM (β=0.385) and materialism (β=0.356) significantly trigger impulse buying. Furthermore, impulse buying exerts the strongest direct impact on purchase intention (β=0.412) and successfully mediates both SMM (β=0.159) and materialism (β=0.147) pathways. Unlike traditional static e-commerce studies, this research offers a novelty approach by integrating the Stimulus-Organism-Response (S-O-R) framework to demonstrate how real-time, high-FOMO digital marketing interacts with internal psychological traits to accelerate impulse-driven transactions. Practically, social commerce managers must transition from passive broadcasting to interactive, relationship-driven hosting. Theoretically, the study warns that modern social commerce platforms can exploit materialistic vulnerabilities, highlighting the urgent need for consumer digital well-being education.
Co-Authors Afgani, Kurnia Fajar Ariani Noor, Any Barusman, Andala R P Eko Susanto Fajar, Kurnia Febrianty, Ilma Amilia Gaffar, Mohammad Rizal Indriani, Novita Leo, Gundur Mega Fitriani Adiwarna Prawira Raka Siwi Putri Utomo, Sherly Retno, Ajeung Situmorang, Monica Sehatna Sri Surjani Tjahjawati Sutrisni, Rivan Syifaa Novianti Tomy Andrianto Utomo, Sherly Raka Siwi Utomo, Sherly Raka Siwi Putri