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All Journal Journal of Business Management Education (JBME) International Journal of Artificial Intelligence Research Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability Industrial Research Workshop and National Seminar Tatar Pasundan: Jurnal Diklat Keagamaan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Tourism, Hospitality and Travel Management (JTHTM) E-Journal of Tourism
Suryana, Marceilla
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Perancangan Paket Wisata Adventure Tour Bandung Untuk Golden Rama Tours And Travel Retno, Ajeung; Suryana, Marceilla; Utomo, Sherly Raka Siwi Putri
Prosiding Industrial Research Workshop and National Seminar Vol. 13 No. 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Semin
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.49 KB) | DOI: 10.35313/irwns.v13i01.4298

Abstract

Golden Rama Tours and Travel merupakan salah satu perusahaan jasa di bidang perjalanan yang melayani pemesanan tiket, produk tour, dokumen perjalanan, paket wisata, dan cruise. Golden Rama Tours and Travel juga salah satu Travel Agent di Indonesia yang menyediakan paket wisata domestik dan internasional, paket wisata yang di sediakan dapat berupa ready tour dan tailor made tour. Paket wisata yang penulis buat merupakan jenis paket wisata alam dan petualangan, yang didalamnya melakukan kegiatan seperti rafting, paintball, menaiki balon udara, sepedah gravitasi dan lain-lain di Kota Bandung. Wisatawan yang mengunjungi Kota Bandung biasanya luar Jawa dan salah satu nya adalah Kota Jakarta. Tujuan penulisan Tugas Akhir ini adalah untuk merancang paket wisata petualangan (adventure) di Kota Bandung dan sekitarnya untuk Golden Rama Tours and Travel, kemudian membuat proposal kreatif digital yang memuat paket wisata adventure di Kota Bandung dan sekitarnya untuk Golden Rama Tours and Travel.
Exploring the Role of Social Media Platforms in Promoting Tourism Diversity Suryana, Marceilla; Susanto, Eko; Prawira, Mega Fitriani Adiwarna; Afgani, Kurnia Fajar
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68781

Abstract

This study explores the effectiveness of social media platforms for promoting various tourist attractions, including natural, man-made, and cultural tourism sites. By employing a descriptive research approach with a quantitative method, the study utilizes conjoint analysis with 100 respondents to gather insights. The findings reveal distinct tourist preferences regarding social media platforms for different attractions. Specifically, Instagram emerges as the most effective platform for promoting natural tourism, while Twitter shows less success. Conversely, YouTube is preferred for promoting cultural tourism, while Twitter is less effective. Twitter is perceived as relatively successful for man-made tourism, although not as effective as YouTube. These results highlight the importance of tailoring social media strategies based on the characteristics of each tourist attraction type rather than solely relying on platform popularity.
The Characteristics Of Tourists Doing Culinary Tour: A Case Study Of Lengkong Street Food Bandung Situmorang, Monica Sehatna; Suryana, Marceilla
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.81

Abstract

Lengkong Street Food is a culinary tourist attraction that is currently popular in Bandung. This study aims to explain the characteristics of tourists visiting Lengkong Street Food Bandung through socio-demographic, geographic, and psychographic aspects and to find out what types of culinary they like and find out the reasons tourists like these culinary delights. Researchers used a descriptive method in this study with observation, interviews with eleven visitors, and documentation techniques. The results of the research based on the socio-demographic characteristics of tourists are dominated by adolescents and adults with female gender. Based on geographical characteristics, tourists come from outside the city of Bandung. Psychographic characteristics, tourists have interests and expectations. This research found that tourists like culinary types such as Dimsum, BBQ, Suqi, and Steak. The reason tourists like this type of cuisine is because it looks unique, attractive, has affordable prices and has adequate supporting facilities, and offers comfort Keywords: Characteristics of tourists, culinary tourism, Lengkong Street Food Bandung
E-SERVICE QUALITY AND E-RECOVERY SERVICE: EFFECTS ON PERCEIVED VALUE AND LOYALTY INTENTION OF DANA APPLICATION USERS Gaffar, Mohammad Rizal; Fajar, Kurnia; Suryana, Marceilla; Febrianty, Ilma Amilia; Susanto, Eko
Tatar Pasundan: Jurnal Diklat Keagamaan Vol 17, No 2 (2023): Tatar Pasundan: Jurnal Diklat Keagamaan
Publisher : Balai Diklat Keagamaan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38075/tp.v17i2.381

Abstract

DANA is one of the electronic-based financial applications that supports non-cash transactions. It has the second-largest total users in Indonesia. However, users have complained about this application's quality of service and recovery. This research aims to determine the mediating effect of perceived value on e-service quality and e-recovery service towards loyalty intention. This research uses a quantitative method with a purposive sampling technique. The sample in this research is 164 respondents. PLS-SEM is used to analyze the model. The results of this research indicate that e-service quality has a direct and significant effect on perceived value. E-recovery service does not have a direct positive and significant effect on perceived value. Furthermore, there is no mediating effect of perceived value on e-service quality and e-recovery service towards loyalty intention. Keywords: e-service quality; e-recovery service; loyalty intention; perceived value
Deciphering Green Promotion Attributes: A Conjoint Analysis of Tourists' Preferences in Greater Bandung Suryana, Marceilla; Prawira, Mega Fitriani Adiwarna; Goeltom, Andar Danova Lastaripar; Susanto, Eko; Octaviany, Vany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1501

Abstract

The Greater Bandung area grapples with various challenges, including spatial planning, waste management, water resources, critical land, and transportation, all of which are intricately linked to sustainability concerns, particularly affecting tourism. To address these issues, it is crucial to understand tourists' preferences for green promotion attributes in destinations. This study employs conjoint analysis to discern tourists' perceptions of various destination attributes. Findings reveal that Greater Bandung tourists prioritize environmentally friendly tourism activities as the most significant destination image attribute, while ecologically friendly transportation ranks as the least important. Additionally, when assessing destination advertising attributes, environmentally friendly visuals hold more importance than environmentally friendly messaging. Tourists prioritize sustainable product packaging, while they consider the destination's tourist product color to be less significant. These findings underscore the importance of clear communication, ecolabeling, and environmentally friendly practices in promoting sustainable tourism in the Greater Bandung area. By understanding tourists' preferences, stakeholders can tailor promotional strategies to effectively convey the destination's green initiatives, thus enhancing its appeal and contributing to sustainable tourism development.
DIGITAL SERVICE MANAGEMENT EMERGENCY MODEL KALACAK 119 Isyanto, puji; Suryana, Marceilla
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.448 KB) | DOI: 10.29099/ijair.v6i1.371

Abstract

Services to the community really need good skills and performance. The purpose of this study is to examine the implementation of the Kalacak 119 emergency service management model. The benefit of this study is to provide alternative solutions to community problems regarding the implementation of a fast and effective emergency service management model. This research method uses a descriptive phenomenon method, which describes the conditions that occur in people's lives about emergency service management. That improving digital the quality of services to the community that is fast and precise is a model of emergency management services that continues to develop and needs innovation and creativity. The results of this study indicate that the emergency service management model through the Kalacak 119 call center can be applied in an integrated manner, but it still needs socialization and development of a service management model to help people get emergency services
Narrating the Destination Through Food: An Empirical Study of Cultural Cuisine, Tourist Engagement, and Attractiveness Chendraningrum, Dinarsiah; Suryana, Marceilla
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.151

Abstract

This study examines the role of culturally rooted cuisine in shaping tourist satisfaction and enhancing the perceived attractiveness of destinations within the broader framework of cultural tourism. Based on responses from 289 participants, the research analyzes four core constructs: the culinary encounter, depth of cultural engagement, the symbolic perception of traditional food practices, and the educational dimensions embedded in gastronomic experiences. These variables are evaluated concerning their influence on both emotional resonance (affective response) and rational appraisal (cognitive evaluation) among visitors. Findings demonstrate that culturally rooted cuisine transcends mere sensory enjoyment, serving instead as a potent vehicle for cultural immersion and informal learning. Each hypothesized relationship is statistically significant, with tourist satisfaction emerging as the most critical predictor of destination appeal. Of particular interest is the educational value derived from food-related experiences—framed as the transmission of cultural and historical knowledge through cuisine—which simultaneously reinforces tourist satisfaction and enriches perceptions of the destination. The conceptual framework synthesizes insights from experiential marketing, destination image Theory, and scholarship on cultural consumption—the research positions cuisine as a dynamic and expressive medium of cultural identity. From a managerial perspective, the findings underscore the strategic importance of curating culinary experiences that are narratively rich, participatory in nature, and deeply embedded in local cultural contexts.
Intention to Book Open Trip Packages Among Novice Travelers: A Trust-Based Approach in Tourism Context Suryana, Marceilla; Susanto, Eko
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.184

Abstract

This study investigates the factors influencing the intention of novice travelers to book open trip packages by proposing and testing a trust-based model within a digital tourism context. Drawing on the Technology Acceptance Model (TAM), consumer trust theory, and destination image theory, the research integrates seven key constructs: ease of access to travel platforms, functional benefits, perceived travel risks, digital travel reviews, destination attractiveness, trust in tour operators, and booking intention. Data were collected from 291 Indonesian respondents using a structured online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that trust in tour operators significantly mediates the relationship between functional, technological, and experiential antecedents and booking intention. Destination attractiveness, functional benefits, and digital travel reviews emerged as strong predictors of trust, while perceived travel risks showed a marginal effect. Additionally, ease of access plays a dual role in enhancing functional perceptions and destination appeal. The study contributes to tourism theory by contextualizing digital trust mechanisms for novice users and offers practical guidance for tour operators and travel platforms in designing user-centered trust-building strategies.
Navigating Digital Trust: How Service Quality and Brand Image Shape Loyalty in Online Travel Platforms Suryana, Marceilla
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.306

Abstract

In the rapidly expanding digital travel ecosystem, understanding the drivers of customer loyalty has become essential for online travel platforms (OTPs) operating in competitive markets. This study investigates the effects of service quality, brand image, and perceived value on customer trust, satisfaction, and loyalty among Indonesian users of OTPs. Drawing on relationship marketing theory and the technology acceptance framework, a conceptual model was tested using data collected from 243 respondents via an online survey. Structural Equation Modeling with Partial Least Squares (PLS-SEM) was employed to assess measurement and structural models. The findings reveal that service quality, brand image, and perceived value significantly influence trust, positively affecting satisfaction and loyalty. Satisfaction also serves as a strong direct predictor of loyalty. Furthermore, perceived value impacted trust and satisfaction, highlighting its dual role in enhancing user engagement. The study contributes theoretically by integrating trust-based and value-driven constructs in a single model while offering practical insights for platform managers to enhance user retention through consistent service delivery, strong brand positioning, and value-oriented experiences.
Pengembangan Packaging dan Branding “Taste of Gambung” pada Produk Hasil Bumi Desa Mekarsari Gambung Widiyanti, Rikantini; Novianti, Syifaa; Suryana, Marceilla; Raka Siwi Putri Utomo, Sherly; Andrianto, Tomy; Ariani Noor, Any; Surjani Tjahjawati, Sri; Leo, Gundur; Sutrisni, Rivan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4308

Abstract

Program Pengembangan Packaging dan Branding “Taste of Gambung” pada produk oleh-oleh Desa Mekarsari Gambung bertujuan untuk meningkatkan daya saing produk lokal melalui desain kemasan yang profesional dan menarik. Kegiatan ini melibatkan sosialisasi hasil desain kepada pelaku UMKM dan pengelola desa wisata, serta evaluasi mengenai implementasi desain kemasan pada berbagai produk unggulan, seperti teh, keripik, dan olahan khas lainnya. Dengan fokus pada visual branding, program ini dirancang untuk memperkuat identitas produk, meningkatkan daya tarik pasar, dan mendukung keberlanjutan melalui penggunaan bahan kemasan yang ramah lingkungan. Respon positif dari para peserta menunjukkan kesadaran akan pentingnya kemasan yang efektif dalam mendongkrak nilai jual produk. Evaluasi kegiatan menekankan perlunya pendampingan lebih lanjut untuk memastikan implementasi desain yang optimal dalam produksi kemasan. Secara keseluruhan, program ini berhasil membangun fondasi yang kuat bagi pengembangan UMKM lokal, meningkatkan daya tarik produk, serta memperkuat posisi Desa Mekarsari Gambung sebagai destinasi wisata yang menawarkan produk oleh-oleh berkualitas tinggi dengan branding yang konsisten.
Co-Authors Afgani, Kurnia Fajar Ariani Noor, Any Chendraningrum, Dinarsiah Eko Susanto Eko Susanto Fajar, Kurnia Febrianty, Ilma Amilia Gaffar, Mohammad Rizal Goeltom, Andar Danova Lastaripar Isyanto, H. Puji Leo, Gundur Mega Fitriani Adiwarna Prawira Raka Siwi Putri Utomo, Sherly Retno, Ajeung Situmorang, Monica Sehatna Sri Surjani Tjahjawati Sutrisni, Rivan Syifaa Novianti Tomy Andrianto Utomo, Sherly Raka Siwi Putri Vany Octaviany Widiyanti, Rikantini