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All Journal JURNAL PENDIDIKAN TAMBUSAI International Journal for Educational and Vocational Studies JCOMENT (Journal of Community Empowerment) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Permata, Tri Wahyuni Indah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JCOMENT (Journal of Community Empowerment)

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Strategi Toko Kue Ajm Cake Di Rote Dalam Meningkatkan Pendapatan Permata, Tri Wahyuni Indah; Malelak, Aprilmus Jefian
JCOMENT (Journal of Community Empowerment) Vol. 4 No. 2 (2023): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v4i2.628

Abstract

This research is motivated by the decline in income at AJM Bakery's cake shop during 2022, the lack of strategies owned by AJM Bakery's cake shop and the decreasing number of consumers. This study aims to describe the strategy of increasing revenue for the AJM Bakery Shop Cake Business Solution to increase bread sales at the Shinta Bakery Shop Cake Business dur The research method used is descriptive qualitative. The data collection instrument used interview and documentation guidelines. Test the validity of the data using source triangulation and technical triangulation. The data analysis technique uses condensation data, display data, and conclusion drawing/verification. The results showed that the products in the Cake Shop AJM Bakery business were in the form of blocks, rounds, ovals, triangles, squares, while the product features at the AJM Bakery Cake Shops did not have special features. The prices set at the AJM Bakery Cake Shop are relatively expensive compared to other cake shops. The location of the AJM Bakery Cake Shop business can be said to be quite strategic and makes it easy for consumers from any region to reach this store, because the AJM Bakery Cake Shop is right in front of the main highway. Promotional promotions carried out by the AJM Bakery Cake Shop only use banners installed in front of the store as a promotional medium.
Strategi Pengembangan Kursus Baking di Masa Pandemi pada Olivia Kursus Permata, Tri Wahyuni Indah; Olivia, Melisa
JCOMENT (Journal of Community Empowerment) Vol. 4 No. 2 (2023): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v4i2.632

Abstract

Pandemi COVID-19 berdampak besar terhadap ekonomi, termasuk sektor bisnis kuliner. Pelaku bisnis kuliner dituntut untuk beradaptasi dan mencari strategi agar tetap bertahan di tengah pandemi. Studi ini fokus pada Olivia Kursus, sebuah tempat kursus baking, untuk mengungkap strategi pengembangan mereka selama masa pandemi. Data diperoleh melalui penelitian lapangan dengan metode deskriptif kualitatif. Pemilik Olivia Kursus menjadi subjek utama, dan observasi serta wawancara dilakukan untuk mengumpulkan informasi. Hasil penelitian ini menunjukkan bahwa sebelum pandemi. Olivia Kursus menerapkan strategi pemasaran yang berkembang seiring waktu, mulai dari buku tamu hingga media sosial seperti Instagram dan WhatsApp. Mereka berhasil melakukan segmentasi pasar yang luas, targeting semua usia dan wilayah, serta menyesuaikan produk dengan tren terkini. Saat pandemi, Olivia Kursus menghadapi tantangan dengan mengadaptasi strategi pemasaran dengan memberikan diskon, menyelenggarakan kelas online secara live melalui Zoom, dan memanfaatkan media sosial untuk mempromosikan produk dan testimoni pelanggan. Selain itu, Olivia Kursus menciptakan inovasi dengan menghadirkan makanan tahan lama, seperti frozen food, untuk mengakomodasi perubahan perilaku konsumen selama pandemi. Kesimpulannya yaitu keberhasilan Olivia Kursus selama pandemi didukung oleh keberagaman layanan, konsistensi promosi, dan keunggulan instruktur tetap yang berpengalaman. Mereka juga mampu menciptakan resep khusus sesuai permintaan konsumen, menunjukkan fleksibilitas dalam mengikuti keinginan pelanggan.
Co-Authors Akbar Kurniawan Djoenarto, Cindy Yuniar Isa Ansori Luthfiyah Nurlaela Malelak, Aprilmus Jefian Muhammad Syarif, Muhammad Olivia, Melisa Prosineki, Prosineki Rabbani, Athaya Adeev Rita Ismawati Suwongto, Secilya Liony Tri Rijanto Wijaya, Yonathan Adi