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All Journal Jurnal Akuntansi dan Ekonomika Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora e-Jurnal Apresiasi Ekonomi
Algusri, Jeki
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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THE INFLUENCE OF PRICE PERCEPTION, PROMOTION, AND ONLINE CUSTOMER REVIEW ON CONSUMER BUYING INTEREST IN LAZADA E COMMERCE IN PADANG UTARA DISTRICT Magdalena, Maria; Zusmawati, Zusmawati; Algusri, Jeki; Fernos, Jhon; Rozi, Fakhrur
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.551

Abstract

ABSTRACTThis study has a problem formulation, namely whether price perception affects consumer buying interest in Lazada e-commerce and whether promotion affects consumer buying interest in Lazada e-commerce and whether online customer reviews affect consumer buying interest in Lazada e-commerce. And this study aims to determine whether price perceptions, promotions, and online customer reviews have an effect on consumer buying interest in Lazada e-commerce. The research method used is the Explanatory Research method. The sample obtained is 80 respondents. Data analysis used multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the price perception variable partially had a positive and significant effect on consumer buying interest in Lazada e-commerce. While the promotion variable partially has a positive and significant effect on consumer buying interest in Lazada e-commerce. And the online customer review variable partially has a positive and significant effect on consumer buying interest in Lazada e-commerce.Keywords: Buying Interest, Price Perception, Promotion, Online Customer Review
Pengaruh Persepsi Kemudahan Penggunaan dan Manfaat Terhadap Minat Penggunaan E-Wallet Pada Mahasiswa Universitas Muhammadiyah Riau Algusri, Jeki; Magdalena, Maria; Misral, Misral; Karimi, Kasman; Diva Darmawani, Rengganis
Akuntansi & Ekonomika Vol 13 No 2 (2023): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v13i2.5915

Abstract

This quantitative study was conducted to understand the impact of the ease of use of E-Wallets and their benefits on the university students at Muhammadiyah Riau. The research population consists of active faculty members at Universitas Muhammadiyah Riau. Data were collected using SPSS version 22, which understands and uses electronic currency cards. This study uses a simple, acak sampling technique by sending questionnaires to potential respondents. In this research, the technique of data analysis used is called regression linear berganda analysis. This study indicates that people's perceptions about the ease of use and benefits of the product have a positive and significant impact on their desire to use it. Electronic Wallet.
Pengaruh Pengetahuan dan Sikap Terhadap Minat Mahasiswa Menggunakan Quick Response Code Indonesian Standart (QRIS) Pembayaran Digital Algusri, Jeki; Magdalena, Maria; Hadi, M.Fikry
Akuntansi & Ekonomika Vol 14 No 1 (2024): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v14i1.7032

Abstract

The growth of the digital economy and the acceleration of financial inclusion in a nation will be aided by advancements in technology and information technology. Payment of non-cash transactions is one form of implementation. QRIS Indonesia can be used not only by traders with big businesses; students can also use it as a digital payment method. This is the basis of this research to find out students' interest in the application of QRIS as a digital wallet payment technology. Knowledge and attitudes that affect students' interest in using digital payment QRIS are determined in this study. In this research, it can be seen that the use of QRIS has a great influence on knowledge, attitudes and interest in digital payments.
Analisis TPAK Perempuan di Wilayah Riau Pesisir Murialti, Neng; Hadi, M. Fikry; Algusri, Jeki; Bakaruddin, Bakaruddin
Jurnal Akuntansi dan Ekonomika Vol 14 No 2 (2024): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v14i2.8059

Abstract

This research analyzes the factors that influence women's TPAK in the Riau Coastal region. The data analysis technique used in this research is panel data regression. Panel data combines cross section data covering six city districts in the Riau Coastal region with the 2018-2022 time series. The research results show that the model chosen to answer the objectives of this research is the Common Effect Model. The partial test results of women's productive age, wage level, unemployment rate, and women taking care of the household have a significant effect on women's TPAK in districts and cities in the Riau Coastal region, while the variable level of women's education is negative and not as important as women's TPAK in districts/cities. is in the Riau Coastal region. Meanwhile, by using a simultaneous test, all the variables in this study have a significant effect on Women's TPAK in the Riau Coastal Region.
PELATIHAN MEDIA SOSIAL: INSTAGRAM DAN SHOPEE AFFILIASI WOMENPRENEUR Sandri, Siti Hanifa; Algusri, Jeki; Ardi, Hendri Ali; Arisandi, Diki; Farras, Aqil; Ibrahim, Akhmas Ghani; Ananda, Firsha
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 4 No 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v4i2.3587

Abstract

Dalam e-commerce dan perkembangan media sosial, program afiliasi telah muncul sebagai sarana yang layak bagi individu, terutama pengusaha wanita, untuk menghasilkan pendapatan tambahan tanpa perlu modal besar. Program Afiliasi Shopee mencontohkan fenomena ini, menyediakan platform di mana pengguna dapat mempromosikan produk di media sosial dan menerima komisi untuk setiap pembelian yang difasilitasi melalui tautan afiliasi. Instagram, dengan basis pengguna aktif yang besar dan kesesuaiannya dengan pemasaran berbasis visual, menjadi platform yang sangat relevan untuk program ini. Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan Program Afiliasi Shopee di Instagram, dengan mengadopsi pendekatan persuasif yang mendidik, temuan menunjukkan bahwa Program Afiliasi Shopee menawarkan peluang besar bagi pengguna untuk mendapatkan komisi dengan membagikan tautan afiliasi melalui Instagram. Efektivitas pendekatan ini ditunjukkan oleh temuan bahwa memilih produk yang sesuai (misalnya, Lifepack), membuat konten yang menarik, dan memanfaatkan fitur Instagram seperti Stories dan Reels, bersama dengan penggabungan tautan afiliasi dalam bio, telah terbukti meningkatkan visibilitas produk dan merangsang pembelian, serta penerapan teknik pemasaran yang strategis telah terbukti mempercepat proses konversi, meningkatkan keterlibatan audiens, dan membangun peluang penghasilan yang berkelanjutan.
Strategi Pemasaran Dalam Meningkatkan Penjualan OMMA Swalayan Padang Algusri, Jeki
Jurnal Akuntansi Bisnis Pelita Bangsa Vol. 10 No. 01 (2025): AKUBIS - Juni - 2025
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/akubis.v10i01.2651

Abstract

This research was conducted at Omma Swalayan Padang. The object of this research is the marketing strategy of Omma Swalayan. The purpose of this study is to identify the marketing strategies implemented by Omma Swalayan in selling its products and to explore the obstacles faced by Omma Swalayan Padang in the competitive market.This type of research is descriptive in nature. The data analysis method used is SWOT analysis. Based on the results of the research, the following conclusions were drawn:The strengths of Omma Swalayan Padang include its strategic business location.The weaknesses include the relatively new establishment of the business, the lack of promotional and advertising services, and limited business experience.The main opportunities for Omma Swalayan Padang include the opening of a new branch on Jl. Siteba Padang and the increasing needs of the local community.The major threats faced by Omma Swalayan Padang include the emergence of similar businesses and price competition in the same industry.In this context, Omma Swalayan Padang can apply a market penetration strategy. This strategy aims to increase the market share of a product or service through more intensive marketing efforts.
Peningkatan Daya Saing Womenpreneur Batik melalui Inovasi, Ekspor, dan Pemasaran Digital UMKM Gerai Kembang Setaman Pekanbaru Algusri, Jeki; Hanifa Sandri, Siti; Ali Ardi, Hendri; Alfarizal, Gevan; Azizah Fathiyyah, Shalihah
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v5i1.10002

Abstract

Peran perempuan dalam sektor UMKM, khususnya dalam industri batik, menjadi tonggak penting dalam pembangunan ekonomi lokal sekaligus pelestarian budaya. Namun, womenpreneur batik masih menghadapi tantangan besar dalam mengembangkan usahanya, terutama dalam aspek inovasi produk, tata kelola administrasi ekspor, dan strategi pemasaran digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan daya saing womenpreneur batik di Gerai Kembang Setaman, Kelurahan Tirta Siak, Kecamatan Payung Sekaki, Kota Pekanbaru, melalui pelatihan, pendampingan, dan implementasi langsung pada tiga aspek utama tersebut. Metode pelaksanaan meliputi observasi lapangan, wawancara, focus group discussion (FGD), dan pelatihan praktis. Hasil kegiatan menunjukkan bahwa inovasi produk seperti pengembangan motif lokal dan teknik ecoprint meningkatkan nilai tambah produk. Perbaikan tata kelola administrasi ekspor mendorong efisiensi dan kesiapan pasar global, sementara optimalisasi pemasaran digital melalui media sosial dan e-commerce secara signifikan meningkatkan jangkauan pasar. Kegiatan ini memberikan dampak positif terhadap kapasitas usaha dan motivasi womenpreneur dalam bersaing di era digital.
Co-Authors Alfarizal, Gevan Ananda, Firsha Arisandi, Diki Azizah Fathiyyah, Shalihah Bakaruddin Bakaruddin Diva Darmawani, Rengganis Fakhrur Rozi, Fakhrur Farras, Aqil Fernos, Jhon Hadi, M. Fikry Hadi, M.Fikry Hanifa Sandri, Siti Hendri Ali Ardi, Hendri Ali Ibrahim, Akhmas Ghani Karimi, Kasman Magdalena, Maria Maria Magdalena Misral, Misral Neng Murialti, Neng Siti Hanifa Sandri, Siti Hanifa Zusmawati Zusmawati